1-28-2013 Thursday‚ February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off
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PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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cliques and dull. Lecturers perceive DBA students as outgoing and talkative‚ but only among their classes and not their cohort. Alumni perceive DBA students as apathetic and they require a motivation drive to participate more actively. Situational Analysis IMC tools that were used during the previous Bonding Day event executed include: Direct marketing Posters were printed and placed around the school a few days before the event took place (Appendix) such as on bulletin boards and lifts. The purpose
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A case study on Creative Technology Ltd Objective: Remaining competitive in the IT market – Focusing on Audio Technology History: In 1981‚ Creative Technology Limited was incorporate in Singapore by Mr. Sim Wong Hoo who is currently the CEO and Chairman of Creative Technology. Creative Technology Limited had a humble beginning. Creative started off as a computer repair shop in a shopping centre. While running the repair shop‚ Mr. Sim developed an addon memory board for the Apple II computers
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Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed in this new campaign. It is
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Creative food ‚ low calories and healthy food. Food will be created with sensitivity and care. Prices will be competitive with other upscale restaurants in the same area. Spectra is to give a perception of higher value than its competitors through its food‚ service and entertainment. People that have a desire for healthy‚ tasty food and a fascinating atmosphere. Spectra is located in the end of the 90th street in the fifth settlement Parking area flying seats The great atmosphere‚ our excellent
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CREATIVE TECHNOLOGY LTD. SWOT Analysis SWOT ANALYSIS Creative Technology Ltd. is a provider of products for personal computers (PC) and lifestyle digital entertainment products. Its products are used in an array of solutions for PC entertainment‚ education‚ music‚ Internet applications and services and productivity tools markets. Creative’s product line includes an array of PC upgrades‚ such as Sound Blaster audio cards‚ multi-channel speakers‚ lifestyle digital entertainment products (such
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SWOT Analysis of Starbucks Strengths (internal) Many store locations Brand loyalty/equity (I have heard people say that Dunkin’ just doesn’t do it for them in the morning) Product consistency Employees receive benefits Atmosphere consistency (free WIFI & lounge/restaurant atmosphere) Employee benefits * Eco‐friendly practices‚ for Starbucks is concerned with conserving energy‚ water‚ controlling climate change and recycling * Encourages commitment to environmental leadership
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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