PROGRAM ISL353E MARKETING “The Use of MIS as a Tool of Gathering Information and Making Decisions for FMCG Sector” Group 9 Hande GÜLÇİN Neşve HACIOĞLU Raşit KARANFİL Nebi Şahin YÜZER Efe BERBER INDEX 1. LITERATURE REVIEW 1.1. Introduction 1.2. Marketing Information and Customer Insights 1.3. Assessing Marketing Information Needs 1.4. Developing Marketing Information 1.4.1. Internal Data 1.4.2. Competitive Marketing Intelligence
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Page 3 1.4. Conclusion Page 4 2. Section B 2.1. The Nature of Group Work Page 4 2.2. Organisational Behaviour Page 4 2.3. The Hawthorne Effect Page 5 2.4. Groupthink Page 5 2.5. Devil’s Advocacy Page 5 2.6. Philosophy and History Page 6 2.7. Decision Making Process Page 6 2.8. Rational Decision Making Page 6 2.9.
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MN101: Business Analysis and Decision Making 2011-12 ESSAY SUBMISSION DATE: 12 noon on 10th January 2013 Coursework You must submit 3 word-processed essays (word length: maximum 1‚500 words for each essay‚ excluding any exhibits and references) from the list below. Answer any THREE questions. 1. To what extent are a company’s annual report and accounts useful in understanding and analysing its market‚ productive and financial performance? Discuss using an extended example. 2. To what extent can
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ASSESSMENT 2: Decision-making in a business scenario Introduction Due to one American sporting apparel enterprise‚ which is assumed to be called the Wave Company‚ has entered its bottleneck of reaching the limits of growth‚ this report focus on that‚ as one CEO‚ how I will decide on the markets to expand to and ensure the success of this new business. Firstly‚ it provides an overview of situations this company faces and some detail information. Secondly‚ it uses one critical thinking tool‚ one
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discussions and finally making their own decision; as opposed to the fundamental “do as told” style. Well I think that basically comes down to the fact that history has shown us that there are multiple ways to achieve an objective and the only limit is our imagination. We need to learn how to make good decisions. Good decision-making brings about a better life. It gives you some control over your life. In fact‚ many frustrations with oneself are caused by not being able to use one’s own mind to understand
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pursue development of a similar drug using a different technology. You estimate that there is a 30% chance your competitor will succeed. If both firms succeed‚ they will each obtain revenue of 275. a. Should your firm undertake the 200 R&D effort? Use a decision tree. b. Now suppose it is possible for your firm to wait until after the result of your competitor’s R&D effort (success or failure) is known. Is it advantageous for your firm to wait? Use a decision tree. c. Now suppose that the two
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There is a wealth of knowledge and information to be found on the web and being able to judge the validity and appropriateness of a website can be very difficult. With the millions of great websites available to everyone there are just as many harmful and useless ones as well. Not all websites out on the web were created with innocent intentions but were created to harm‚ sell you something‚ give you false information‚ or express ones point of view. In the UC Berkley Library website "Evaluating
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Project Business Research for Decision Making Project Type: Unit 1 Individual Project Abstract Though formal research and business proposals are similar in the fact that their main goal is to provide an answer to a question or a solution to a problem‚ they are very different in terms of how and why the information is obtained as well as the way the information is delivered. Formal research is performed to determine a specific problem as well as determining its prevention. Business proposals
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Solutions to Lecture Activities ACCT 1046 Introductory Accounting Semester 1‚ 2010 Lecture 1 Unit 1 – Business Decision Making and Accounting Lecture Activity 1 1. The accounting information system comprises four main procedures: analysis‚ recording‚ reporting and identification. The order in which they occur is: a) Reporting‚ analysis‚ recording‚ identification b) Identification‚ analysis‚ recording‚ reporting c) Analysis‚ identification‚ recording‚ reporting d) Identification‚ recording
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discuss leadership‚ group and individual decision making and we will also use case material/experiments to support these areas. We decided to focus in on two leadership’s styles‚ autocratic focusing on Steve Jobs and democratic focusing on Carlos Ghosn‚ we will make reference to individual and group decisions that are influenced by each type of leadership. In our report we will examine variables including culture‚ emotion‚ values and ethics in the individual decision process‚ we will examine other variables
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