BIG RED CASE BOOK GETTING STARTED JOHNSON SCHOOL CONSULTING CLUB So you want to be a consultant. And you know that case interviews are an important tool consulting firms use to gauge ho w candidates m ight perfo rm o n the jo b. D o n’t w o rry. T hese practice cases‚ a partner‚ and lo ts o f practice‚ are all you need. Doing well in a case interview is a matter of practice and preparation. Case interview skills are so m ething yo u learn‚ no t so m ething yo u’re bo rn w ith. T his bo o k
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COMPETITIVE ADVANTAGE: CREATING AND SUSTAINING SUPERIOR PERFORMANCE Michael Porter Contents Introduction Chapter 1: Competitive Strategy: The Core Concepts 3 The Structural Analysis of Industries 4 Industry Structure and Buyer Needs 6 Generic Competitive Strategies 7 Cost Leadership 8 Differentiation 9 Focus 9 Stuck In The Middle 10 Sustainability 12 RISKS OF COST LEADERSHIP 12 RISKS 12 OF DIFFERENTIATION 12 RISKS 12 OF 12 FOCUS 12 Generic Strategies and Industry
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PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part
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*** Get Off Of My Case‚ Version 2.0 *** Kellogg School of Management Northwestern University December‚ 2003 Edwin Van Dusen‚ Brian Fox and David Welch (MBAs 2004) prepared this document under the supervision on Professor Sonia Marciano. Copyright © 2003 by the Kellogg School of Management. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means – electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise
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Special Studies in Marketing Chapter - 1 Q.1 Ans. Define consumer behaviour. Why to study consumer behaviour? Introduction Marketing starts and ends with consumers. Consumers can be satisfied only when a marketer knows what consumers need. Consumer behaviour studies how individuals‚ groups and organizations select‚ buy and dispose off goods‚ services‚ ideas to satisfy their needs and wants. Thus‚ the study of consumer behaviour plays an important role in designing the marketing programme
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Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create a product or service. A) Downstream
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INTRODUCTION Welcome to Assessment in Restaurant Management course. This section will give you the overview of the course which covers: (a) course synopsis; (b) course learning outcomes; (c) course topics; (d) course assessment; (e) references; and (e) course assignment. COURSE SYNOPSIS The Restaurant Management course introduces the learners to the process on opening a restaurant and exposes them to the opportunity for tremendous creative expression in the restaurant. COURSE LEARNING OUTCOMES On
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