Industry Globalisation In this essay I am going to analyse the pressures for globalisation for two different industries using Yip’s globalisation drivers. The two industries I am going to research is the Airline industry‚ using British Airways for examples and the Fast food Industry‚ using examples from McDonalds. I will then try and evaluate how firm strategy has changed in response to globalisation pressures. Firstly we need to try and define what “globalisation†is and how
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PETROLEUM I. HISTORY The petroleum industry includes the global processes of exploration‚ extraction‚ refining‚ transporting (often by oil tankers and pipelines)‚ and marketing petroleum products. Petroleum in an unrefined state has been utilized by humans for over 5000 years. Oil in general has been used since early human history to keep fires ablaze‚ and also for warfare. The largest volume products of the industry are fuel oil and gasoline (petrol). Petroleum is also the raw material for many
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Industry Analysis Salons The beauty industry‚ which includes salons‚ barber shops‚ nail salons and spas is the second largest retail sector in the United States‚ second only to restaurants. Worldwide it is a 150 billion dollar a year industry‚ half of which is generated solely in the United States. In 2012‚ there were an estimated 300‚000 salons in the United States as well as 37‚000 barber shops‚ 51000 nail salons and 14‚500 spas. The industry employs on average about 1.5 million workers and
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Tripura handicraft industry is known for its delicate‚ fine and exquisitely designed items that has an internationally acclaimed status. Tripura is famous for its weaving industry that has helped to strengthen the financial base of the north eastern state of India. Apart from weaving‚ cane and bamboo products also are prominent items of the handicraft industries of Tripura. Tripura Handloom and Handicraft Development Corporation Ltd give special emphasis on marketing the exclusive items of the
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assessing whether an industry has long-term attractiveness‚ there are many important factors that must be evaluated. The first is the industry’s potential for growth. If the industry doesn’t have a good growth potential it may not be profitable for very long or the competition may be too fierce for the market potential. If competitive forces are squeezing industry profitability to inadequate levels and if the competition appears destined to grow stronger‚ the industry will be less attractive
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DUNCAN INDUSTRIES Market Opportunities in the United States and the European Union [pic] David R. Cehelnik MKT 601 – Marketing Management Professor Robert Cutler Cleveland State University Table of Contents Executive Summary 3 Problem Statement 4 Industry Analysis 5 Company Analysis 6 SWOT Analysis 9 Financial Analysis 11 Alternatives 16 Recommendation 18 Appendix 19 Executive Summary Duncan
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Industry Analysis Firms in funeral industry operate funeral homes‚ cemeteries and crematoria. This includes the management of funerals‚ cremations and burials. The financial performance of the Funeral Directors‚ Crematoria and Cemeteries industry is strongly influenced by the number of deaths in Australia each year. This statistic has risen stably over the past five years but the baby boomers are driving the trend of funeral. Within the next decade‚ Australia’s death rate is set to increase from
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Brochure More information from http://www.researchandmarkets.com/reports/2568836/ Global Animation Industry: Strategies‚ Trends and Opportunities Report 2013 Description: The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet
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The Casino Industry Case Study By: Index: ❖ Executive Summary ❖ Analysis Section (SWOT) ❖ Alternative Identification ❖ Recommendation ❖ Sources Executive Summary There is very wide range of legal gaming / gambling across the globe. This includes various games of chance and gambling forms ranging from casino and card room gaming‚ lotteries‚ online gaming‚ race and sports wagering and charitable gaming‚ such as raffles‚ bingo and other low technology
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An Economic Analysis of the Airline Industry The history of the modern United States airline industry can be traced to the Boeing Company’s introduction of the 707 jet model in 1952 (The Airline Monitor‚ 2005). The earliest airline companies actually formed in the days of the propeller-driven craft when passenger capacity was limited to relatively small airplanes. Shortly after the successful introduction of Boeing’s 707‚ passenger traffic increased to the point that trains and ships quickly
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