Exploring Corporate Strategy CLASSIC CASE STUDIES Nokia: The Consumer Electronics Business Martin Lindell and Leif Melin The case describes the entry of the Finnish company‚ Nokia‚ into the consumer electronics market – resulting in a significant reorientation of the company. It describes the internationalisation of the Nokia Group from a Finnish company‚ to a Nordic company‚ to a European company and finally to a global player in world markets. The case raises three main questions. Why and how
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Strategies exist at a number of levels in an organisation. Taking Yahoo! again as an example‚ it is possible to distinguish at least three different levels of strategy. The top level is corporate-level strategy‚ concerned with the overall scope of an organisation and how value will be added to the different parts (business units) of the organisation. This could include issues of geographical coverage‚ diversity of products/services or business units‚ and how resources are to be allocated between
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Corporate Strategy In Corporate Strategy‚ Collis and Montgomery explain there are two kinds of diversification—linked and constrained. Companies using linked diversification enter new businesses when it relates in some way to another business they are already in (it is linked to it)‚ but does not necessarily have any connection to their other businesses. If they are using constrained diversification‚ however‚ they only enter a new business if it is based on their core resources or competencies.
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Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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VENTURE STRATEGY AND EXTERNAL VENTURE STRATEGY by: Mary Ynde O. Araño STATEGIC VARIATIONS EXPANSION INTERNAL EXTERNAL UNRELATED HORIZONTAL VERTICAL ACTIVE PASSIVE WHY VENTURE STRATEGIES? The most successful companies are those that have developed aggressive venture strategies and have made ventures critical components of their strategic and operating success. Venture strategy can be… • Internal venture strategy • External venture strategy INTERNAL VENTURE STRATEGY • A vehicle
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policies due to oil and toxic spills; Occasional refinery explosions; Corrosion in pipelines; Competition from Shell and Chevron Ceasing operations in a number of potential locations with their further re-branding (Conoco); Sale of corporate-owned stations; More than 5.000 shortages within coming months; $66‚71 per barrel creates considerable tensions for running oil business;
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1. Identify using a model the levels of a product. Kotler distinguished three components: need: a lack of a basic requirement; want: a specific requirement for products or services to match a need; demand: a set of wants plus the desire and ability to pay for the exchange. core benefit: the service or benefit the customer is really buying. Marketers as benefit provider. A hotel guest – room basic / generic product change core into basic represents all the qualities of the product : a hotel
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STRATEGY MEMO SITUATION: LAUNCH OF TOYOTA PRIUS – WORLD’S FIRST HYBRID CAR BPSM PGDM: 2009-11 TEAM: A9‚ MICHAEL PORTER MEMBERS: 9020: KASTURAY ADITYA MANOHAR 9025: MOLKANTI PARIMAL 9036: PURNA CHANDRA SHEKAR 9076: GOKUL KRISHNAN B V 9100: ROHIT N 9103: SANTHOSH K.S. SUBMITTED TO: Prof. GOVINDA SHARMA DATE: 27-JULY-2010 Table of Contents COMPANY DESCRIPTION 3 Toyota: History and Growth 3 Toyota Mission 5 McKinsey 7S Model for Toyota 6 THE ENVIRONMENT ANALYSIS OF JAPAN
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6999 Alliances and Corporate Level Performance Firms use corporate level cooperative strategies to help diversify its products or markets served. Three corporate level cooperative strategies most commonly used are diversifying alliances‚ synergistic alliances‚ and franchising. Diversifying and synergistic alliances enable firms to grow and improve their performance by diversifying its operations. A diversifying strategic alliance is a corporate level cooperative strategy in which firms share
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McDonalds VS Starbucks in‚ E-commerce strategies‚ Service to accommodate the local Markets and Culture McDonalds Architectural Design of Stores According to USA Today article Mc Donald’s new design is turning heads. Before anyone able to get a peek at new store plans in Tampa‚ USA Today had the pleasure of analyzing it. In their opinion it set the tone for other locations currently established now. According to USA Today‚ McDonald’s wanted to go beyond making customer cozy but eliminate the
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