Panera Bread Company Submitted to Dr. Desmarais December 17‚ 2011 Salem Analytics Catherine O’Neill Yasmeen Kouki David Kirby Christopher Titus Table of Contents Executive Summary Macro-environment Industry Analysis i. ii. iii. iv. v. Industry Drivers Five Forces Changes to the Industry Structure and Competitive Environment Existing Rivals Competitive Capabilities Analysis Key Success Factors Critical Issues the Industry Faces Panera Bread Company’s Competitive Capabilities i. ii.
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Panera History Panera Bread Company was founded by Ken Rosenthal‚ Ron Shaich and Louis Kane in 1987. Their headquarters is in Sunset Hills‚ Missouri. Panera Bread transitioned into a national restaurant in May 1999. Today they have 2000 stores in more than 40 states and including Canada. In 2014 Panera Bread introduces superior experience for their dine-in and to go clients. The Introduction of new technologies like computerized ordering and payment was called Panera - 2.0. In 2008 Panera
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Panera Bread is considered as the best bread bakers in North America. The company had a corporate value of $2.4 billion. There are more than 2000 stores in 36 different districts. However‚ the financial data reveals that the company is not growing at an expected rate of 19.9% which means that company is facing a decline in the financial segment. (Thompson‚ 2014) In this concern‚ the presented paper based on the case study of Panera Bread will reveal the strategic plans of the company and will recommend
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Shaich‚ CEO and Chairman of Panera Bread Company‚ combined the ingredients and cultivated the leavennign agent that catalyzed the companys phenomenal growth. ** Under Saich’s guidance‚ Paneras total systemwde revenues rose from 350.8 Million in 2000 to 1353.5 million in 2009‚ consisting of 1‚153.3 million from company-owned bakery-café sales‚ 78.4 million from franchise roylalties and fees‚ and 121.9 million from fresh dough sales to ffranchisees. Panera’s shares have outperformed every major
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Panera Bread would like to announce a new cyber-café available at all locations. This product has been upgraded to assist the growing desire for a full service Internet accessibility location. A plan consisting of four-phases has been developed to market the new product. Currently most locations provide free wireless Internet access to their customer base. Panera has the biggest free wireless network in the USA. During the peak hours of business the customers’ will have a limit amount of time
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Jordan Ciaramitaro and Casey Howe Fast Food Analysis Panera Bread Panera Bread is a fast food restaurant where many people go to eat a quick‚ filling meal. Panera appeals to most people because of the amount of options it offers‚ which makes it difficult to be dissatisfied. After choosing foods to use on our good day and our bad day‚ we immediately noticed several differences. For breakfast on the bad day we chose a pecan roll; while on the good day we chose a whole grain bagel with reduced
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where they eat‚ enjoy the view‚ or talk to friends while eating‚ or merely while away the time? Panera has assessed its capabilities and strengths and in the process has embarked to enter the food market on a very narrow segment of the market in terms of the uniqueness of its product – to serve customers who are looking for the fresh smell of home baked food‚ feel the joy of tasting fresh bread‚ enjoy the ambience of the restaurant and the view‚ or also to be able to work on their laptops and
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SWOT Strengths Steady Fast growth: Panera is one of the fastest growing chains with sales over $200 million in 2001. According to exhibit 2 (Dess pg. 667) Panera Bread in 2002 ranked with the highest three-year sales growth rates as of June 2004. Panera Bread has about 1‚027 baker-cafes in the United States‚ and is widely recognized for driving the nationwide trend for specialty breads. This is very impressive for this type of fast-casual food industry. Part of exciting market segment: The
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1980 Mr.Shaich started his first bakery called the cookie jar‚ and over three decades he merged with Au Bon‚ acquired St. Louis Bread Co.‚ and eventually morphed into Panera Bread (PNRA). In the past five years Panera’s stock has returned 243%‚ making it the second-best-performing U.S. restaurant after Chipotle (CMG). Shaich (pronounced "shake")‚ 58‚ had a big 2012: Panera‚ with $1.8 billion in revenue and $3.4 billion in system wide sales‚ including franchisees‚ joined the Fortune 1‚000 and in February
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8 Panera Bread Company C A S E ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? * The competitive strategy that best fits Panera Bread is differentiation. The offer gourmet fast food to the urban area. There a triple threat with their competitive advantage : product‚ environment‚
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