petro-chemical products. The consolidation between the two companies was particularly challenging for the company’s retai-l division because many Total and Elf outlets‚ each offering gas/diesel and a convenience store‚ are located within a common trade zone. Consumer motivation and decision making for convenience products like those offered by the Total Group are very much based on getting high utilitarian value. Consumers choose only two simple thoughts: (1) which place is the closest? (2) which place
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Logistics Management g g Department of Management‚ Technology‚ and Economics Swiss Federal Institute of Technology Zurich 1 Assignments g 1. 1 A convenience store chain attempts to be responsive and provide customers what they i t h i tt t t b i d id t h t th need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? 2. 7-Eleven’s supply chain strategy in Japan can be described as attempting to
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involved in selling products or services directly to final customers for their personal‚ or non- business use. There are many 6 different type of retailer‚ and for our research‚ convenience stores is the one type of retailers of Maggi. It was carry a limited line of high- turnover convenience goods. Maggie is as the convenience goods so these are sold at the points where a consumer can easily buy them such as at 7-eleven or 24 hours mini-markets. Besides that‚ supermarket also is the type retailer of
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Table of Contents INTRODUCTION GEZ Bhd is the major oil company in Malaysia has conducted two main businesses‚ which is the fuel business and the convenience store business. Under the fuel business‚ the petrol stations sold Petrol Ron 95 (R95)‚ Petrol Ron 97 (R97)‚ and Diesel. Mr Aiman was as an Area Manager is responsible for directing the sales activities of more than twenty petrol stations in the northern region of Malaysia. They are having a difficulty to sustain in the business even
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station in a grocery store parking lot‚ with a confidence interval of 90%. The research team decided to limit the current research to the Houston‚ Texas area. The students would take a sample‚ in the natural environment‚ to include five corporate gas stations and five different grocery stores around Houston. Retailers‚ such as Wal-Mart‚ Kroger‚ and Randall ’s (big box retailers)‚ are capturing a growing percentage of the market share of gasoline sales from conventional convenience formats‚ and additionally
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hypermarkets)? What would be the two dimensions you would use to best describe the portfolio of brands that Total Group has in its market? Convenience Total-Bonjour Convenience Total-Bonjour Rural Elan Rural Elan Price Hypermarkets Elf Price Hypermarkets Elf Urban Hypermarkets Elf Urban Hypermarkets Elf I would use Convenience and price to describe the portfolio of brands. 2. Based on the perceptual map‚ propose a set of marketing actions‚ beyond those
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Redbox Case 1. What are the chief elements of Redbox’s strategy? What are the key success factors of this industry? a. Attracting customers with low prices and convenience. Charging customers $1 dollar per day as a rental fee is very attractive to customers‚ because their nightly entertainment is very cheap in comparison to other alternatives. It is beneficial to Redbox‚ because in the event that the customer forgets to return the movie‚ they are charged double the rental amount which doubles
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1) A convenience store chain attempts to be responsive and provide customers what they need‚ when they need it‚ where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? In order to be response‚ a store has to make a selection between holding large inventory or frequent orders & frequent delivery routes. With holding large inventory‚ risks would be: risk of unsold products; inventory costs (in terms of money)
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the lessons learned? RAHK opened two 7 eleven convenience stores to provide job opportunities for PWDs and to build up their skills. One store was located in the Queen Elizabeth Hospital (QEH) and one at the Hong Kong Polytechnic University (PolyU). The QEH-store was the only convenience store of the entire hospital and the PolyU store was located in the center of the university campus‚ with larger customer flow than any other university. Both store location to
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description……………………………………..……….pg. 5 3. Business Mission……………………………………………………………..……pg. 5 4a. Situation analysis: Macro Environment……………………………..…pg. 5-6 4b. Situation analysis: Micro Environment………………………..……….pg. 6-7 5. Summary of Situation Analysis (SWOT Analysis)………………..…..pg. 7-8 6. Business Objectives…………………………………………………………..…..pg. 8 7. Core Strategy……………………………………………………………………..….pg. 8-9 8. Marketing Mix…………………………………………………………………....…pg. 9-10 9. Implementation and Control………………………………………………….pg
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