The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded music‚ film and television transmit their information electronically. Print media use a physical object such as a newspaper‚ book‚ pamphlet or comics‚[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards‚ signs or placards placed
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Muhammad Abdullah EP 102022 BS 3rd Year Media in Pakistan: An Overview Pakistan has a vibrant media landscape; among the most dynamic in South Asia. To a large extent the media enjoys freedom of expression in spite ofpolitical pre ssure and direct bans sometimes administered by political stake-holders. More than 40 television channels beam soaps‚ satire‚ music programmes‚ films‚ religious speech‚ political talk shows‚ and news of the hour. Although sometimes criticised for being unprofessional
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INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide
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A Brief discussion of Advertising Media Television Advertising Television advertising offers the benefit of reaching large numbers in a single exposure. Yet because it is a mass medium capable of being seen by nearly anyone‚ television lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets. Television networks are attempting to improve their targeting efforts. In particular‚ networks operating in the pay-to-access
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Social media and Media Education in the 2000s 1. Social media and Media Education in the 2000s Media Education can be described quite enlightening and protecting sector in the education field. Social media is seen as a lurking‚ horrible threat‚ which could make an inexperienced follower’s worldview easily distorted. The victim of social porn is usually thought of as a helpless‚ growing child‚ but recently we have begun to pay more attention to the media education of adults too. The subject
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at the impact that new media technology has had on society‚ there have been both positive and negative influences on the way they have effected traditional media institution. Traditional media is the communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television‚ radio‚ movie and music studios‚ newspapers‚ magazines‚ books and most print publications. The music
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at the difference between television broadcast and print news and the strength and weaknesses of each. Generally‚ television broadcast is the most public material that people of all ages can watch whenever they are available. That is why it is very effective material when you want to send a message to unspecified individuals. When television broadcast want to deliver something to someone‚ communicative skill and immersion is high because television broadcast can use audiovisual system. Therefore
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I. INTRODUCTION Media plays a great role in allowing the people to be informed‚ to be educated or to be entertained. People‚ especially teenagers‚ are purposely or unknowingly connecting to each other by communicating and informing themselves about the latest trends‚ events and happenings in the community. They are fed by information regarding different issues that happen in their day-to-day activities. Also‚ they are pleased by the good reviews of media but along with its swift development
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* MEDIA LITERACY is the ability to understand and make productive use of the media. It is also educated‚ cultivated‚ and cultured. Media Literacy also have 4 principles and these are: * Media constructs reality. * Media use identifiable techniques. * Media are business with commercial interests. * Media present ideologies and value messages. MEDIA CONSTRUCTS REALITY. * In this principle‚ it tells us that media manipulates humanity. Our understanding of reality and what the world
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Introduction: Throughout the centuries‚ media has played a key role in the development of companies and in the incubation of capitalism mutations. The history of media shows that media and its effects have been around since the beginning of humanity and have been conglomerating into different nations developing the methods of communication. According to the French radical theoretician Regis Debray‚ there are “three historical ages of transmission technologies: the logo-sphere‚ the grapho-sphere
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