HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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11 Hospitality WHAT’S IT ALL ABOUT? Contents Page Hospitality information 2 Syllabus outline 3 Learning and assessment strategy 8 Learning assessment sequence 9 Video – ‘Where the bloody hell are you?’ 12 Video – ‘The Australian tourism industry’ 14 The relationship between hospitality and tourism 16 The relationship between the hospitality industry and other industries 18 Sectors of the hospitality
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HOSPTALITY AND TOURISM COURSE. Assalamualaikum and good morning to all friends. Today I want sharing to all about benefits choosing hospitality and tourism course. As we know‚ our college also have this course. This course had a 7 semester in 2 ½ years. It also concentrated in culinary art‚ catering and restaurant. Let me introduce about what a hospitality. Hospitality means the friendly reception and treatment of guest or strangers and the quality or disposition of receiving and treating guest
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Hospitality management’s purpose has to do with accommodating and treating people in a way that is the most appropriate to the situation. It is one of the most growing industries and provides the employment of many. It now has attained a much higher status in society and demands high standards of work from its employees. I believe people in hospitality require: an enthusiastic attitude‚ friendly disposition‚ neat appearance‚ a willingness to work‚ confidence‚ cleanliness‚ personal hygiene‚ adaptability
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CASE STUDY I: CULTURAL DIVERSITY AT NIKKO HOTELS INTERNATIONAL Nikko Hotels international is a subsidiary of the Japan Airlines (JAL) Development Company‚ Ltd. It was created as JAL’s diversification and globalization strategy to strengthen the company’s marketing and financial position. Known for its aggressive global marketing and application of new technology in hotel operations‚ the company is determined to establish a worldwide network of hotels comparable in number to Hilton‚ Sheraton
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A company stratregy is always a work in progress. Discuss A company strategy is the game plan management is using to stake out a market position‚ conduct its operations‚ attract and please customers‚ compete successfully‚ and achieve the desired performance targets. It means a company strategy consist of the competitive moves and business approaches that managers are employing to compete successfully improve performance and help to grow the business through three central questions as
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Hospitality Law Hospitality law has evolved as a specialty within the legal profession in the last several decades. It is also offered as a course on the undergraduate and graduate levels as well as in some law schools. A typical hospitality law course covers the history of hospitality law‚ the impact of federal and state civil rights laws on the hospitality industry‚ and an extensive discussion of contract law‚ including discussions of remedies for overbooking and a guest’s breach of the contract
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Journal of Hospitality Financial Management The Professional Refereed Journal of the Association of Hospitality Financial Management Educators Volume 13 | Issue 1 Article 26 1-1-2005 Ratio Analysis for the Hospitality Industry: A cross Sector Comparison of Financial Trends in the Lodging‚ Restaurant‚ Airline and Amusement Sectors Woo Gon Kim Baker Ayoun Recommended Citation Kim‚ Woo Gon and Ayoun‚ Baker (2005) "Ratio Analysis for the Hospitality Industry: A cross Sector Comparison of
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Name: Erika Cabrera Course: HRT 321- Hospitality Marketing Date: October 24th‚ 2006 Assignment: Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course‚ there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P ’s of marketing (product‚ price‚ place‚ promotion).
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Ideas on Cultural Hospitality in the Quran The virtues within the Qur’an regarding hospitality and generosity seem to be a product of the landscape of pre- Islamic Arabia. Indeed‚ the arid environment and tribal configuration of the society required that neighbors help each other‚ strangers or travelers be given food‚ and wealth be distributed evenly throughout the clan. The communities that settled along the trade routes of the Arabian Peninsula relied on merchants returning to their community
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