Standpoint theory maintains that all claims to knowledge are situated in the experience and understandings of a person‚ and reflect the distinct set of relations in which they stand to it. In this sense‚ knowledge is shaped by a person’s cultural perspective and “social location” (Wylie‚ 2003‚ p.31). Situated knowledge not only shapes but also limits is one knows‚ while one’s social location is structurally defined in a hierarchical system of power relations (Wylie‚ 2003‚ p.31). Due to all claims
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FUNDAMENTALS OF MARKETING Case Study – TiVo in 2002: Consumer Behavior Group 13 – M1 1. Background of the case The case deals with the problems faced by TiVo (a creator of the personal video recorder) in 2002. This is with respect to the amount of sales it is able to acquire along with the fact that they have been operating with losses for the last few quarters. It also highlights the different measures TiVo has undertaken in the form of surveys and consumer research projects to understand the
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Inflection: TiVo in 2005 Tivo’s consumer perception of its patented features and level of service could not be better. Tivo also had the first-mover advantage being the first company to enter the DVR market and still has a highly differentiated product that matches customer perception. There are network effects derived from current users promoting the brand via world-of-mouth‚ these references are vital to gain a significant consumer base in the mass market. The key issues TiVo faces is making
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Case: TiVo 1. What is Keast’s Decision Problem? Keast’s decision problem is what marketing mix should he follow? This includes the advertisements to be used‚ media to be followed and other marketing techniques that could be followed. Also a decision on how to reduce losses being made needs to be arrived at. One option was to decrease the price per set from $999 to $399 and thereby increasing volumes. 2. Based on the marketing plan towards the end of the case‚ what strategy do you see in
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[pic] TiVo Marketing Executive Summary The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However‚ defining this new marketing campaign was challenging‚ especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign
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Journal of Retailing and Consumer Services 20 (2013) 400–407 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser A model of consumer’s retail atmosphere perceptions Steven W. Rayburn 1‚ Kevin E. Voss n Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States a r t i c l e i n f o a b s t r a c t Available online 12 February 2013 The authors propose a new model of
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[pic] Druga gimnazija‚ Sarajevo IB Diploma Programme Extended essay Business and Management Standard Level TOPIC : Human Resource Management Research question What motivational methods “Bosnalijek” might apply to increase employees’ motivation and improve performance? Word count: 3546 Supervisor : Dzenana Rustempasic Candidate name: Adna Hodzic Candidate number: 001258-015 Sarajevo‚ December 2009. TABLE OF CONTENTS |Title page
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What does it mean to be a consumer : Issues‚ Problems‚ Challenges‚ Attractions? A consumer can be defined at its most basic level as “an individual who buys products or services for personal use.” There is a common misconception that we can only consume tangible products or things which we can physically use. However‚ as mentioned in the definition above we can also consume leisure activities- such as watching television‚ surfing the internet or going for a swim‚ we can consume education by
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Analyzing “Titanic” from an Industrial Standpoint The movie shows us that Titanic passenger liner was the biggest existing ship and the largest ship every built. If other ships were designed to be flagships of fleets‚ the Titanic was able to stand out and became dominant putting its rivalries to the lower pedestal because it offered passengers luxury and comfort all throughout the voyage. And it is of a universal truth that passengers would love to travel when they are offered with comfort and
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“WHAT DRIVES CONSUMER BEHAVIOUR” by Erika Rence Rence describes in her article how the consumer behaviours have changed during the last years and how it is affected by world events‚ uncertainty‚ insecure futures and many others. She describes that the change in Consumer Behaviour requires the distinctive marketing for separate age-groups‚ exactly 5 groups. Birth-12 years old: This group of consumers cannot be put under the same marketing scheme. Four distinct under-groups are needed‚ as
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