Interpret market trends and developments BSBMK507A Introduction: Red Bull is an energy drink sold by Austrian company Red Bull GmbH‚ created in 1987. In terms of market share‚ Red Bull is the most popular energy drink in the world‚ with 5.2 billion cans sold in 2012. Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng‚ which was first invented and sold in Thailand. He took this idea‚ modified the ingredients to suit the tastes of westerners
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays‚ “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles‚ reliability‚ responsiveness‚ assurance‚ empathy. The gap between expected and perceived service is a measure of service quality. The fact that hotels and resorts
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OVERVIEW INDEX NUMBERS compare figures which show changes in a given variable. The most common variables used in index numbers are price and quantity. By getting the difference of the index numbers‚ we are able to determine the relative or percent change in the price or quantity of a commodity between two periods of time or two localities. Among the more commonly used index numbers are the consumer price index‚ retail price index‚ wholesale price index‚ and the cost-of-living index. DEFINITION
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Room Division and It’s Function 1. Front Office Front office has been described as the hub or nerve center of the hotel. It is the department that makes a first impression on the guest and one that the guest relies on throughout his or her stay for information and service. It’s duty is to enhance guest services by constantly developing services to meet guest needs. The function of front office are the followings: To sell and up-sell rooms The front office will hand over all the expected arrivals
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outcome (increased class participation). Validity is in four types and these are: Conclusion‚ Construct‚ Internal and external validity. Conclusion validity tries to find out the relationship between a program and the observed outcome. For instance‚ a connection between Re-entry policy and increased failure rate in schools. Construct validity looks at the extent to which a test measures what it claims or intend to measure. Internal validity refers to how well an experiment has been done and the extent
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Exhibit A: Genders are social constructs and you can be anywhere of the spectrum that you want. To examine this sentence‚ we need the exact definition of “construct”. According to dictionary‚ construct as a noun means “an idea or theory containing various conceptual elements‚ typically one considered to be subjective and not based on empirical evidence”. So‚ we’re talking about subjectivity. Something that has been built on the sole basis of “Common Sense” and doesn’t even have the same meaning in
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MARRIOTT HOTEL Marketing Essay Jelena Stankovic 09.03.2012 Anniesland College The following essay will be about marketing used at Glasgow marriott hotel. Marketing mix‚ products of the hotel‚ channels of distribution‚ the pricing srategies‚ also‚ methods of promotion used by the hotel and explanation of product life cycle. Alxso I will suggest a new product and explain how it might be promoted‚ priced or distributed. Glasgow Marriott hotel is located in the business district of the city
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Marketing Department of the Terminus Hotel forecasted an average occupation level of 40% during 2009. In November 2008‚ the department received two offers from regular customers‚ the first at a rate of €90 for 10 rooms per day‚ and the second at a rate of €95 for 5 rooms per day. Both offers were rejected. Based on the numbers‚ it appears that the accounting department rejected both offers because the rate fell short of the total cost per room per day for the hotel. Assuming an occupancy rate of 40%
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H&C-3-730 Rooms Division Management Topic 1 Management Functions in Rooms Division Learning Objectives Explain the major role of rooms division in a hotel. Identify the roles and responsibilities of rooms division manager. Describe the management process in terms of the seven functions of rooms division managers perform to achieve organizational objectives. Reference text: Kasavana ML‚ Brooks RM‚ Managing Front Office Operations‚ 8th edition‚ American Hotel & Lodging Educational
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