Home Depot vs. Lowe’s Financial Analysis And Comparison AIM 6344 Group Members Cenk Tolunay Yan Wang Hong Ma Yuhong Zhang 1) Background 1.1 The Home Depot The Company was founded in 1978 in Atlanta‚ Georgia and has since become the world’s largest home improvement retailer‚ operating more than 1‚500 stores (Home Depot‚ EXPO‚ and other subsidiary companies) across North America. Home Depot caters to both do-it-yourselfers and professional customers who serve the home improvement construction
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Question 1 Home Depot represents the customer intimacy section of market discipline. Which is a marketing strategy ‚where a service supplier or product retailer gets close to their customers. The reason they go with this marketing strategy is because they give you solutions‚ advice ‚ and ideas. I pulled a direct quote from home depots corporate page that ensured me that it is not by luck people will receive this service it is by simply being a customer. “By providing answers‚ solving problems‚ and
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Business Analysis of Home Depot Inc. Lowell Adkins MGT/521 April 18 2012 Jeff Jordan Business Analysis of Home Depot Inc. The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah‚ the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22‚ 1979‚ in Atlanta‚ Georgia (“The Home Depot”‚ 2011). From the start‚ associates
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The Home Depot‚ Incorporated. Internal Environment Home Depot is a large-scale home improvement retail store. The company was founded by Bernard Marcus‚ Arthur Blank (CEO)‚ and Kenneth G. Lagone in Atlanta‚ GA during 1979. Funding for this company came from an investment firm Invemed of New York among several other private investors. Within the next eleven years HD started its horizontal growth by expanding to Florida in 1981. After growth into multiple U.S. states‚ founders Marcus‚ Blank‚ and
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1. In my opinion‚ Nardelli’s programs were failed in changing operation of Home Depot to a more effective one. There are two reasons that Nardelli was not more successful. First‚ most employees did not want to an outsider to “GE-ize their company and culture.” Employees in Home Depot did not trust their new manager‚ which led absent support when Nardelli carried out the new process. The second reason was also the more important reason. Nardelli used the concept learned from industrial businesses
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Home Depot’s Bumpy Road to Equality Internet/Case Study Assignment: 1. If Home Depot was correct in that it was not discriminating‚ but simply filling positions consistent with those who applied for them (and very few women were applying for customer service positions)‚ given your reading of this chapter‚ was the firm guilty of discrimination? If so‚ under what theory? Yes‚ Home Depot was accountable of discrimination towards women due to their standards of hiring by reinforcing gender stereotyping;
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from a large consumer group of new homeowners. As a result‚ a company such as The Home Depot was able to capitalize from the success of the construction and home improvement markets. Unfortunately‚ the downturn in the economy is truly affecting Home Depot ’s revenue. However‚ evaluating market conditions and market trends will help provide the company with the needed data to help predict the future market of Home Depot and suggestions to consider in order to overcome the economic challenges of the
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The Home Depot Jonathan Stiffler MKTG 1010 June 27th‚ 2013 Bernie Marcus and Arthur Blank founded the Home Depot in 1978. Along with investment banker Ken Langone and merchandising expert Pat Farrah‚ the founder’s vision of one-stop shopping for the do-it-yourselfer became a reality when they opened the first two Home Depot stores on June 22‚ 1979‚ in Atlanta‚ Georgia. The first stores‚ at around 60‚000 square feet each‚ were enormous warehouses that dwarfed the competition
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Home Depot Case Study Bernie Marcus and Arthur Blank opened the first Home Depot in Atlanta‚ Georgia in 1979. They had big plans for the hardware and home improvement industry. Today‚ Home Depot is extremely successful with over 22 million customers shopping weekly and 66 billion in revenue‚ which makes them the largest home improvement retailer in the world. Home Depot employs over 300‚000 people and operates over 2200 stores in the US‚ Mexico‚ Puerto Rico‚ China‚ the Virgin Islands‚ Guam and
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Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta‚ Georgia. With their store‚ Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store‚ operated in a large‚ no-frills warehouse. Home Depot carries over 35‚000 products‚ with national brand names along with the Home Depot brand. At the start‚ Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide
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