"Company case jetblue delighting customers through happy j" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    JetBlue: Delighting Customers Through Happy Jetting JetBlue is relentlessly focused on making sure that every customer experience lives up to the company slogan‚ “Happy Jetting.” At JetBluecustomer well-being is ingrained in the culture. The discount airline has focused on providing niceties that are simply not the norm when it comes to commercial air travel. Things like more legroom‚ comfortable leather seats‚ gourmet snacks‚ LCD entertainment at every seat‚ and free e-mail onboard. These things

    Premium Airline Low-cost carrier Southwest Airlines

    • 295 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    SEMINAR 1: COMPANY CASE: JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY JETTING. Answer the “Questions for Discussion” using the book‚ your knowledge and ideas and class material. 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation

    Premium Marketing

    • 785 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Delighting Customers

    • 600 Words
    • 3 Pages

    marketers to ‘delight’ their customers? Introduction The world we live in today has become highly competitive in terms of delivering value to the customers and is primarily due to the increasing competition in every business sector. Just because we as consumers have a wide variety to choose from‚ the companies have to strive more and more to expand and retain their customer base thus delighting their customer is highly imperative for any organization. What is Customer Delight? In our everyday

    Premium Consumer Marketing Good

    • 600 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    JetBlue case

    • 3782 Words
    • 12 Pages

    SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in

    Premium Low-cost carrier Southwest Airlines Airline

    • 3782 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Jetblue Case

    • 491 Words
    • 2 Pages

    1) Give examples of needs‚wants‚ and demands that Jet Blue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue`s practices? A Need is states of felt deprivation. A Want is the form human needs take as they are shaped by culture and individual personality. A Demand is human wants that are backed by buying power. Jet Blue Needs‚ Wants and Demands: • NEEDS Get to the place you payed for. • WANTS To be comfortable‚ to have good service

    Premium

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    JetBlue Case

    • 1115 Words
    • 4 Pages

    JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built

    Premium Southwest Airlines Initial public offering Airline

    • 1115 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Introduction JetBlue Airways Corporation‚ or JetBlue‚ is New York’s Hometown Airline. The airline was‚ incorporated in‚ 1998‚ is a passenger carrier company. The Company operates various kinds of aircrafts‚ including Airbus A321‚ Airbus A320 and Embraer E190‚ providing air transportation services across the United States‚ the Caribbean and Latin America. JetBlue is the sixth largest passenger carrier in the U.S. (ref). The airline’s business model places emphasis on product and culture differentiation

    Premium Futures contract Futures contract Petroleum

    • 2753 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Jetblue Case Study

    • 955 Words
    • 4 Pages

    1. Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience‚ passengers enjoyed free amenities such as watching live satellite TV‚ listening to XM satellite radio‚ brand name snacks‚ coffee and drink. Passengers can also experience paperless ticketing‚ assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry.

    Premium Southwest Airlines Lufthansa Delta Air Lines

    • 955 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    JETBLUE

    • 960 Words
    • 4 Pages

    UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)

    Premium Southwest Airlines Lufthansa

    • 960 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Jetblue-Case Study

    • 3321 Words
    • 14 Pages

    Laws Jet Blue Airways was established to adhere to corporate values of safety‚ caring‚ integrity‚ fun‚ and passion (Gittel & O’Reilly‚ 2001).  These values‚ in turn‚ became the basis for the human resources policies and procedures established by the company.  As a player in the highly service-oriented airline industry‚ the company’s commitment to its corporate values has enabled it to adhere to several key tenets of the Equal Employment Opportunity policies under the 1964 Civil Rights Act.  In particular

    Premium Airline Lufthansa Southwest Airlines

    • 3321 Words
    • 14 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50