• Native American Controversy
    Shown Harjo This controversy of using Native American mascots has been origins that are engrained deeply into Indian and Non-Indian relations. Today, there are many sports that use Indian names (The Atlantic Braves, Golden State Warriors, Chicago Blackhawks, and University of Illinois Fighting Illini)...
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  • Native American Mascot Discrimination
    to all discrimination against them? In Barbara E. Munson’s Common Themes and Questions About the Use of “IndianLogos, Munson attributes all discrimination in school against Native American children as a consequence of the use of Indian logos and Native American mascots. Although it is conceivable that...
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  • Bondingo Ver a Mascot
    the country that an Indian mascot can’t bring a college, a community down, is a great expression by one student to show how ridiculous things are getting in America. The Seminoles are what Florida State is all about, just like the Golden Bears is what California Berkeley is all about. These symbols of...
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  • The R-word and Racist Native American Sports Team Logos
    The R-word and Racist Native American Sports Team Logos Racial epithets have long existed and plagued our society, Native Americans throughout the country consider the R-word a racial, derogatory slur along the same lines of other hurtful, slanderous, and offensive ethnic insults including the...
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  • Dastkar
    ………………… 6 1.2 Limitations of the study……………………………………………………………….…………… 2. Research Methodology…………………………………………………………………...……………… 3. Company Overview 3.1 About the Company………………………………………………………………………………… 3.2 Objectives of the Company……………………………………………………………………….. 3.3 Growth…………………………………………………………………………………………………...
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  • Dove
    two categories: Food and Beverages, and Home and Personal Care. Brands Further information: List of Unilever brands Heartbrand The Heartbrand logo accompanying various brands of Unilever ice creams Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion. Except...
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  • Case on the Disney Brand
    earn revenues for use of its brandname and characters on products or ventures in which Disney itself has little or no manufacturing role of capital investment. The revenue earned from licensing today surpasses Disney’s revenues from its primary business (movies, TV programs, theme parks/ hotels). ...
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  • Kara Sanitizing Wipes
    DECLARATION I hereby declare that the following documented Project Report titled “To know the consumer behavior about the Kara sanitizing wipes” is an authentic work done by me. The study was undertaken as a part of the course curriculum of PGDM-Full Time Program of G. L. Bajaj Institute of Management...
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  • Brand Audit South India Bank
    EXECUTIVE SUMMARY South Indian Bank was established in the year 1929, a bank which is 83 years old is not the biggest private sector bank in India. Why Banks such as ICICI and HDFC banks which are younger than South Indian Bank managed to be the top Banks in terms of revenue and recognition in India...
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  • Brand Management
    English friend at an Indian restaurant who later returns home to drink Russian vodka and watch an American soap on a Korean television. There are different aspects or levels of a brand, may it be of a product or service which attract customers to build an image and an idea about that product or service...
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  • Hero Motocorp Promotion Stratgey
    make the customers sustain their trust. The decision to split was taken in December, 2010 and Hero rebranded itself as Hero MotoCorp, unveiling the new logo on 9th August, 2011 and launched the “Hum mein hein Hero” Campaign on 15th August, 2011. II. REBRANDING For any organization, it is one matter to...
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  • Essay
    Critical response to five articles/readings Preface In the five identified articles, Ethos, Pathos, and Logos have been used. Ethos is the form of persuasion where the persuader convinces the person of interest based on his good moral character, his goodwill, and good sense (Henning, p. 14). However...
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  • Women and Television
    A Cultural Analysis of American & Indian Advertisements Prof. (Dr) Sanjeev Bansal Director-MBA & Head, Department of Decision Science, Information Technology Ph.D. Programme         Amity Business School, Amity University, Noida. Uttar Pradesh- 201301 India. +91-98100-70464 (M), +91-120-4392333...
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  • Yogi
    Development – II 5. Disaster Management – only through project work and assignments. TOTAL Marks : 90 TERM 2 23 23 22 22 90 The question paper will include value based question(s) to the extent of 3-5 marks. The prescribed syllabus will be assessed using formative and summative assessments with the following...
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  • Advertisement
    Advertising is the common bond linking three dissimilar advertising campaigns by United Colors of Benetton. Firstly, looking at how sex in advertising can be used as a stylistic device, even if the product is completely unrelated to the advertisement, deconstructing an advertisement that uses this method and breaking...
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  • Starbucks Keeps It Brewing in China
    the executive board the idea of embracing the global marketplace and leveraging their brand strength through new and existing projects. The question remains, will Starbucks be able to thrive in a tea driven China? Demographics of a changing Asian society and creative Starbucks strategies suggest...
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  • Movie-Marketing
    Media, messages and styles used by Indian marketing communicators of Films Contents Media, messages and styles used by Indian marketing communicators of Films ....... 1 1. Overview of Indian Film Industry and Market ........................................................ 3 2. 4Ps concept applied...
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  • Airtel Repositioning
    beneficial decision while taking any major step which cna influence their consumer behavoiur and which can leads to customer dis-satisfaction. The question that arises therefore are How can buyer change their attitude toward product? How can company sincerely fulfill the customer needs? Chapter 2 ...
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  • Covert Advertising
    Brands such as Coca Cola, ICICI Bank, Domino’s, Nokia, Aston Martin and Suzuki have placed themselves in these movies. Nowadays, these tactics are common in most of the films. Some very well managed product placements appear to be quiet natural, if not logical. But some seem to be badly inspired by a...
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  • Potential Assessment of Acceptance of Wireless Usbs in Indian Market
    them. Simranjeet Kaur CERTIFICATE This is to certify that the Dissertation entitled “Potential Assessment of Acceptance of Wireless USBs in Indian Market” is a bonafide record of independent research work done by Simranjeet Kaur (Reg. No.: 50702044) under my supervision during 4th semester of...
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