"Colgate Palmolive Company The Precision Toothbrush" Essays and Research Papers

  • Colgate Palmolive Company The Precision Toothbrush

    Case Analysis Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market, but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product, tentatively named Colgate Precision will be ready...

    Brand management, Factor analysis, Marketing 1371  Words | 5  Pages

  • Colgate Palmolive-the Precision Toothbrush

    1. What is changing in the toothbrush category? Assess Colgate Palmolive's competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. ...

    Colgate-Palmolive, Dental floss, Dentistry 1710  Words | 5  Pages

  • Colgate Palmolive-Precision Toothbrush Case

    COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with...

    Colgate-Palmolive, Competitor analysis, Dentistry 1377  Words | 5  Pages

  • Colgate Palmolive

    CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s...

    Colgate-Palmolive, Marketing, New York City 717  Words | 4  Pages

  • Colgate-Palmolive Case Study.

    In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry, mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus, a toothbrush with a diamond-shaped head, in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However, when Aim entered the market in 1987, they focused on comfort, which made Colgate's market share suffer. CP has a unique toothbrush that is sure to be...

    Colgate-Palmolive, Competition, Marketing 1226  Words | 6  Pages

  • colgate palmolive

    COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super...

    Colgate, Colgate-Palmolive, Marketing 894  Words | 3  Pages

  • Colgate Palmolive Toothbrush Case Study

    strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning, branding, communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991, CP held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental...

    Colgate-Palmolive, Competition, Marketing 1314  Words | 4  Pages

  • Colgate Pricing Strategy

    In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible, and in doing so, has developed a number of impeccable products along the way...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 1128  Words | 4  Pages

  • Cmpetitive advantage of Colgate Palmolive.

    WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products, with over $6.06 billion in sales and a gross profit of $2.76 billion. CP's five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP's strong suit, accounting for 64% of sales and 67% of profits in 1991, the company faced tough competition...

    Colgate-Palmolive, Cosmetics, Dental floss 1009  Words | 4  Pages

  • Colgate

    Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market, Colgate Palmolive decided to launch its most effective, healthy, and innovative toothbrush yet, the Colgate Precision Toothbrush. As with every new product that gets launched, the firm must analyze the market. Colgate realized...

    Brand, Brand management, Dental floss 1560  Words | 4  Pages

  • Toothpaste and Colgate

    Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later, Colgate and his brother-in-law...

    Colgate-Palmolive, New York City, Park Avenue 1992  Words | 6  Pages

  • Colgate Case Study

    Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity ...

    Colgate, Colgate-Palmolive, Competitor analysis 1003  Words | 4  Pages

  • Colgate PalmOlive Case Study

    Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive's (CP) new product launch of “Precision by ColgateToothbrush. How we would recommend to position (niche vs. mainstream), brand, and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1...

    Advertising, Brand, Brand management 931  Words | 3  Pages

  • Colgate Palmolive Case Report

    Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce competition, manufacturing limitations, and potential cannibalization...

    Brand, Dental floss, Market segmentation 1325  Words | 4  Pages

  • Colgate Precision Case Analysis

    Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19, 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush, the Colgate Precision, and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry, and with the product’s launch pending there have been several factors...

    Brand, Brand management, Dental plaque 1334  Words | 5  Pages

  • Colgate palmolive

    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes...

    Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 673  Words | 5  Pages

  • Today's Segmentation Strategies of Colgate-Palmolive

    Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity and respect...

    Colgate-Palmolive, Piscataway Township, New Jersey, Toothpaste 1207  Words | 4  Pages

  • Colgate Palmolive

    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and...

    Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 772  Words | 3  Pages

  • Colgate Case Study

    Assess Colgate-Palmolive’s Competitive Position: Colgate-Palmolive is recognized as the global leader in household and personal care products. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. As therapeutic toothbrush sales rose it became obvious that consumers were becoming increasingly concerned with their oral health, specifically their gums. As a result, the toothbrush industry experienced a massive arrival of worthy competitors and the formation...

    Dental equipment, Dental floss, Dental plaque 690  Words | 3  Pages

  • Colgate Swot

    Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care, personal care, home...

    Colgate, Colgate-Palmolive, Marketing 1323  Words | 6  Pages

  • Colgate Case Analysis

    marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must analyze the two differing...

    Brand, Brand management, Dental plaque 1503  Words | 5  Pages

  • Palmolive

    COLGATE-PALMOLIVE Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, into two product segments: Personal and Home Care, and Pet Nutrition, known for its toothpaste and oral hygiene products (including toothpaste and toothbrushes). Colgate-Palmolive is one of the world's largest Consumer Products companies by market share with commercial presence on six continents. Founded in 1806, Colgate-Palmolive...

    Colgate-Palmolive, Hygiene, New York City 1411  Words | 6  Pages

  • Marketing Strategy-Colgate

    Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed...

    Colgate, Colgate-Palmolive, Marketing 1515  Words | 5  Pages

  • Colgate Palmolive Case Study Brazil

    Colgate Palmolive Case Study: Segmentation Strategy March 21, 2011 Segmentation Variables Geographically, Brazil is the largest country in South America and is the world’s fifth largest country in size and population. It is bound by the Atlantic Ocean and bordered by Venezuela, Guyana, Suriname, French Guiana, Columbia, Bolivia, Peru, Argentina, Paraguay, and Uruguay. There is a wide range of weather across the area but it is mostly tropical. There are five major climate subtypes including...

    Brazil, Colgate-Palmolive, Fernando Henrique Cardoso 1313  Words | 5  Pages

  • Colgate Palmolive

    COLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products, with sales of $6.06 billion and gross profit of $2.76 billion, as in 1991. The company was also the No. 1 in US retail tooth brush market with 23.3% of volume share. The company had 43% of the world’s tooth paste market and 16% of the world tooth brush market. In 1991 there was...

    Colgate-Palmolive, Dental plaque, Dentistry 7683  Words | 25  Pages

  • Colgate Palmolive Case Study

    The CP Case Study In the early 1990’s, the toothbrush industry was experiencing major growth; in fact, “in 1992 dollar sales increased by 21% in value and 18% in volume” (Quelch & Laidler, 2000, p. 48). The increase in sales was greatly due to a huge influx of new products, advertising, new technologies, and an increase in consumer concern for oral health. During this time, the Colgate-Palmolive (CP) company was not only a major player in the oral care industry, but also “CP was a global leader...

    Dental equipment, Electric toothbrush, Marketing 1120  Words | 3  Pages

  • Precision toothbrush

     SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States, the world’s largest market, ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From...

    Colgate-Palmolive, Marketing, Marketing research 8202  Words | 27  Pages

  • Global Adventures of Colgate Palmolive

    activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for a certain product. William M. Pride and O.C. Ferrell states that "the effects of environmental forces on customers and marketers can be dramatic and difficult to predict" (pp.6). This results in the need for a reliable and carefully developed marketing research. A company should...

    Colgate-Palmolive, Distribution, East Germany 1915  Words | 6  Pages

  • Colgate Palmolive Financial Analysis

    COLGATE-PALMOLIVE ANALYSIS Section I - Business Overview Colgate-Palmolive is a leading consumer products company with businesses in two main product segments – Oral, Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor & Gamble (PG), Johnson & Johnson (JNJ)...

    Asset, Balance sheet, Cash conversion cycle 980  Words | 3  Pages

  • Toothpaste: Swot Analysis and Colgate- Palmolive Company

    PEST ANALYSIS Political Factors: Political factors play a vital role for the business prevailing in the country. If the government is inactive then the company advances at a standard rate but the other way round, a drastic fall can be seen. Economical Factors: Another imporatant external force that directly affects our decisions is the economic variation. If a country experiences inflation then it will have a negative impact on the businesses running in that country. So our product is directly...

    Colgate-Palmolive, Marketing, PEST analysis 634  Words | 3  Pages

  • Colgate Cannibalization Case

    business problem facing Colgate-Palmolive (CP) is deciding the positioning of Colgate Precision. CP has the opportunity to position Precision as mainstream or niche. By our definition, mainstream would target engaged brushers (brushing multiple times a day and highly involved in multiple facets of oral hygiene), while niche would focus on customers who have one specific identifiable concern, namely gum disease in this case.  What are CPs objectives? CP would like to establish Precision as the best brush...

    Dental floss, Marketing, Net present value 612  Words | 4  Pages

  • Toothpaste and Colgate Palmolive

    Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....

    Colgate-Palmolive, Dentistry, Hygiene 1232  Words | 5  Pages

  • Brand Essence Colgate

    The company chose for this assignment is Colgate. Colgate is a division of the Colgate-Palmolive brand that produces soaps, detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857, his soon took over. In 1837, Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in...

    Brands of toothpaste, Colgate-Palmolive, Halitosis 1227  Words | 6  Pages

  • Colgate Precision

    FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B, Reach Advance Design, Crest Complete, and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:...

    Baby boomer, Dental floss, Dental plaque 3411  Words | 9  Pages

  • Colgate Palmolive International Management

    I. Issues Hawley & Hazel (H&H) is a company who have sold pharmaceutical product in Asia and by 1985; it was bought at 50% by Colgate Palmolive, an important US manufacturer of personal hygiene products. Indeed, Colgate wanted to acquire overseas assets and tap into the growing Asian market. Besides, H&H imposed a “silent management” within the partnership. Therefore, Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”, toothpaste...

    Brand, Change, Colgate-Palmolive 790  Words | 3  Pages

  • Global HRM at Colgate-Palmolive Co.

    HRM and Colgate-Palmolive Colgate-Palmolive is a $6 billion a year personal products giant which earns two-thirds of its revenues outside the United States. In the early 1980's Colgate realized that if it were to be successful in the rapidly changing international business environment, it would have to develop a more transnational orientation. Colgate wanted to become transnational and develop an international cadre of executive managers. In 1987, the Human Resources Division had to develop a plan...

    Colgate, Colgate-Palmolive, Globalization 711  Words | 4  Pages

  • Colgate-Palmolive Precision Toothbrush Case Study

    Assignment # 2 MARK 301 Question 1: The five most important strengths that should be included in a Highlighted SWOT are: * The Colgate Precision Toothbrush is the most efficient in Plaque removing (up to 35% more efficient than any other toothbrush on the market) if used usually. * Thanks to its conception, it is the most efficient of the market to access the spaces between the teeth and the front and back teeth. * There is only one models with bristles of three different length and...

    Cost, Costs, Economics of production 487  Words | 2  Pages

  • Marketing and Colgate

    satisfaction of the customers. With time marketers have learnt the true meaning marketing. A market oriented company makes profit through customer satisfaction. Sales increase when the customers are satisfied. In past only the marketers used to think about the customers but now everyone thinks about the customer whether HR department, production department or sales department etc. companies now believe that selling to well-defined and loyal customers is of great importance rather than selling the...

    Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

  • Case Study Crest and Colgate

    brushing fun. * Colgate Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873. Dental Hygiene Product Types: Colgate Toothpaste * Colgate Total 12 Description:...

    Dental caries, Dental floss, Dental plaque 2004  Words | 7  Pages

  • Branding Strategy of Colgate

    and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself. In 1806, William Colgate introduced starch, soap and candle factory...

    Advertising, Brand, Brand management 1568  Words | 5  Pages

  • Colgate Palmolive's Strategies

    purchase and choose based on brand loyalty and name recognition. A company must first identify the types of intermediaries available to assist with distribution to the consumer. When Colgate-Palmolive developed the new Precision toothbrush, they had to determine the distribution channel for the product. Like its other products, the Precision toothbrush would be sub-contracted to Anchor Brush. Anchor Brush would produce the new toothbrush (which required three different types of equipment), warehouse-...

    Distribution, Marketing, Marketing management 576  Words | 2  Pages

  • Colgate-Palmolive Company

    Problem and Issue Statement 1.1. Increased competition from rivals and private labels MKW 3440 Colgate-Palmolive company, simply known as, Colgate, is one of the world's largest consumer products companies by market share, with commercial presence in more than five continents (Euromonitor International, 2011). In the past decade, particularly in the personal care and home care segments, Colgate has faced vigorous competition across the globe (Euromonitor International, 2011). Rivals include,...

    Colgate-Palmolive, Hygiene, Marketing 2437  Words | 10  Pages

  • The Precision Toothbrush

    1. CP company should launch Precision as a niche product for the below 2 reasons. 1) Not all of the customers are willing to pay high price for the best toothbrush for their oral hygiene, which is the main objective of the Precision (refer to Exhibit 1). 2) CP is already no.1 volume in the tooth brush market so the Precision should avoid the cannibalization for their existing main-stream products in both the value segment and the professional segment and should compete with Oral-B for their...

    Brand, Brand management, Dental floss 416  Words | 2  Pages

  • Colgate Palmolive Case

    Colgate Palmolive Case Problem/Opportunity Richard Werner has to decide which marketing strategy to use with an increase in marketing budget will grow the market share of Colgate The marketing strategy/plan needs to increase overall profit for 2013 Analysis Strengths Big brand awareness, #1 in the market share (have 32.4% of market) It is a staple category for most retailers allowing them to get into more stores and offer more promotions as it increases the revenues for the stores Have very good...

    Advertising, Brand, Brand management 1682  Words | 5  Pages

  • 4 p's colgate

    Industry Toothbrushes first evolved in 3000 B.C., and advancements have continued ever since. Such advancements include the head shape, size, flexibility, bristle texture and type, color, and angled handles. Companies, other than Colgate-Palmolive, that have entered into the toothbrush market include Oral-B, owned by Gillete, Johnson and Johnson, Procter and Gamble, Smithkline Beecham, Lever, Pfizer, and Sunstar. 3. Growth Patterns Consumers first purchased toothbrushes without...

    Colgate-Palmolive, Marketing, New York City 3825  Words | 14  Pages

  • Colgate-Palmolive Company

    analysis of Colgate-Palmolive has been done which is a prominent fmcg company with respect to its nearest competitor Procter and Gamble taking into consideration different financial ratios, financial statements, and sector outlook of fmcg sector. We have also included different government policies to promote this sector. Introduction Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company operates...

    Asset turnover, Balance sheet, Dividend yield 2547  Words | 38  Pages

  • Colgate Marketing

    Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and...

    Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

  • Colgate

    about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand, the massive packaged-goods company has quietly established a test market in Peoria, Illinois, to test a line of ten over-the-counter (OTC) health-care products, all using the Colgate name...

    Advertising, Brand, Brand management 1151  Words | 3  Pages

  • Colgate Palmolive Case Study

    Colgate Palmolive Precision Toothbrush Case Study Basil Faruqui After developing a new the Precision toothbrush Colgate Palmolive is evaluating how to position it. The two options being considered for Precision’s positioning are a mainstream toothbrush, where they already have another toothbrush, or a super premium niche position where they don’t have any offerings. Other decisions that will follow the positioning decision would be price, distribution channels, advertising and promotion planning...

    Colgate-Palmolive, Economics, Marketing 414  Words | 2  Pages

  • Toothpaste and Colgate

    Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started operating Palmolive Company in Baracca...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 922  Words | 5  Pages

  • Toothpaste and Colgate- Palmolive

    1.0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present, Colgate is implementing Activity-Based Costing (ABC) method...

    Activity-based costing, Colgate-Palmolive, Cost driver 2002  Words | 9  Pages

  • What Is the Dilemma Facing Colgate-Palmolive?

    Colgate is a player in the $7.5 billion market of oral hygiene in the United States. This market includes products that cleanse, disinfect, freshens breath and whitens teeth and Colgate has a share of that market for all these products. The competition in this market makes being innovative practically a requirement since it is difficult to encroach upon your competitors. Knowing this information, companies must also ensure that they maintain a good balance of products in this industry. While...

    Colgate-Palmolive, Hygiene, Marketing 378  Words | 2  Pages

  • Toothpaste and Colgate

    to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap...

    Colgate, Colgate-Palmolive, Mennen 4619  Words | 19  Pages

  • Marketing - Colgate Greece

    introduced in the Greek Market? ColgatePalmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the domestic production of...

    Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

  • Colgate-Palmolive Company: the Precision Toothbrush

    Course Description The course will examine topics in business strategy and management from an international and cross-cultural perspective.  The course will start with a focus on strategy and management of international organizations; the second part of the course will focus on cross-cultural aspects of management issues, such as leadership, motivation, communication, negotiations, etc.  Cases, exercises and videos will be discussed in class to illustrate the concepts and issues.  Guest...

    Eastern Orthodox liturgical days, Hong Kong, Macau 2893  Words | 11  Pages

  • Colgate Palmolive Casa Study

    of Colgate-Palmolive Company Beginnings In 1806, when the company was founded by 23-year-old William Colgate, it concentrated exclusively on selling starch, soap, and candles from its New York City-based factory and shop. Upon entering his second year of business, Colgate became partners with Francis Smith, and the company became Smith and Colgate, a name it kept until 1812 when Colgate purchased Smith's share of the company and offered a partnership to his brother, Bowles Colgate. Now...

    Colgate, Colgate-Palmolive, Mennen 4141  Words | 15  Pages

  • Toothpaste and Colgate

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