Woolworths which has been deemed untouchable for more than a decade is now in a price war with Coles which was a shambles just three years ago. The price of milk is down and staying down is one of the recent aggressive price cuts introduced in a five year plan. The strategy of Coles is simple. By setting lower prices‚ a company hopes to win back its customers and in this way sees an opportunity to increase market share or profits. However‚ many unprofitable price wars happen‚ because the fact that
Premium Marketing Pricing Term
when a business owes a duty towards the community as well as the environment. Businesses such as Coles and Woolworths take an individualism view in which they only care about their long term self - interest e.g. profits and sadly neglect their suppliers. Factors influencing ethical behaviour include: the person‚ organisation and the environment. Woolworths is focused on brand and loyalty while Coles are focused on increasing basket size. Although
Premium Management Business ethics Marketing
week‚ Coles or Woolworths? Should I drink Pepsi or Coke today? Do I go to MYER or David Jones to buy new make up from? We take in consideration a few prices‚ how convenient it will be to get there‚ what would we rather do‚ and that’s it. But there’s something bigger behind this. What is the impact on such big rivals‚ for us and the economy? It’s not just about personal choices. Living and studying in Australia for the past 11 months‚ going to do my grocery shopping at Coles or at Woolworths has
Premium Customer Pricing Loyalty program
This study attempts to research and analyze both second hand literature as well as first hand observation. The report also plans to discuss the effects of retail image‚ personality and brand and their interrelations between the supermarkets‚ Coles and Woolworths in particular at the Westfield Kotara site. 2. Literature Review: Dong-Mo Koo’s study “Interrelationships among Store Images‚ Store Satisfaction‚ and Store Loyalty among Korea Discount Retail Patrons” analyses the concept how various discount
Premium Retailing Coles Supermarkets
Question 2: Where is Cole Group vulnerable? What should it watch out for? As a company with millions of customer throughout 2‚ 900 stores‚ The Coles Group certainly be one of the top companies in Australia and New Zealand. However‚ it has lost its market share to the more enhanced and focused Woolworths company. The loyalty program battleground between two companies seemed more advantages over the Woolworths side since it gained 40% of market share with less on 50% advertising spending. There are
Premium Marketing Management Retailing
Share 1 August 2013 supermarket Coles and Woolworths‚ account for around 75 per cent of Australia’s sales of packaged groceries. by Graeme Samuel and Stephen King Is the Australian retail grocery sector concentrated? Yes! Coles and Woolworths‚ account for around 75 per cent of Australia’s sales of packaged groceries with Metcash-supplied stores accounting for another 20 per cent. These market shares fall if we include fresh grocery items‚ such as meat‚ fruit and bread. However‚ they are still
Premium Marketing Wal-Mart Supermarket
Introduction Coles Myer Limited (CML) and Woolworths Limited (WOW) are two major Australian companies with extensive retail interest and listed on the Australian Stock Exchange. They are Australian public companies which operate a number of retail chains. CML is Australia’s second largest retailer‚ behind WOW. It operates a number of chains of retail outlets which are including Coles Supermarkets‚ Bi-Lo‚ Liquorland‚ Pick ’n Pay Hypermarket‚ Kmart‚ Officeworks‚ Target‚ Harris Technology and Coles Express
Premium Financial ratios Financial ratio Wesfarmers
This article in the website on 4 March 2016 discussed about the price war of Coles‚ Woolworths and Aldi. They all cut price of the necessities of life such as tissues and toothpaste in order to attract more new customer and maintain their own market strength. First of all‚ In order to occupy more market share and make more profit‚ Coles and Woolworths both cut the price of roast chicken (Low 2016). This measure will make Aldi lose some of their customers. According to Sharp (2013)‚ Market share
Premium Marketing Generally Accepted Accounting Principles Balance sheet
1. The key to Woolworths’ faster growth than Coles Myers may be attributed to several reasons‚ one of them being its emphasis on diversification which saw it enter markets such as petrol. Woolworths offered everyday low price (EDLP) on established brands‚ a strategy akin to Wal-Mart in the United States which presents a competitive advantage against Coles Myers’ Kmart and Target divisions which maintained a ‘high-low’ pricing strategy. Woolworths CEO Roger Corbett who had prior experience with the
Premium
BUSN 1001 1. Introduction This report is to present the financial strengths and weaknesses of Woolworths Limited and Metcash to make recommendations to the potential investor. Woolworths Limited Woolworths Limited (Woolworths) is a diversified retailer‚ engaged in operating supermarkets‚ petrol stations‚ general merchandise stores and hotels. The company’s product portfolio includes grocery‚ general merchandise‚ consumer electronics‚ liquor‚ beverages and fuel. It offers private label
Premium Grocery store Supermarket Balance sheet