MKTS 7303 - PRINCIPLE OF STRATEGIC MANAGEMENT Cola Wars (Coke and Pepsi 2010) Case Study - Week 4 (S42166755) 1. Compare the competitive dynamics of the concentrate business to that of the bottling business? Why is the profitability so different? By using Five Forces Model by Michael Porter‚ it will shows competitive dynamics in the industry. Therefore‚ to define everything further this model will be used to do the comparison between concentrate business (CB) and bottling business (BB).
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known beverage companies‚ Coco-Cola and Pepsi. They have competed considerably and distributed the beverage market profit for several decades. In the open market‚ it is difficult to exactly tell which one is the winner within the perfect competition‚ since both companies use different style of promotion and product to expend their markets. The competitive environment of the carbonated soft drinks started about three decades ago. In the beginning of 1960 Coco Cola was dominating the market but this
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This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into the possible strategies that can be applied‚ in order to expand the overall throat share in the future. History revealed that a highly competitive strategy that was utilized in the past by both companies resulted
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university of portsmouth | | |The marketing plan of the Coca-Cola Company | |Principles of Operation & Marketing Management | | | |Hemis Number: 632162
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Value Chain as a Company Strategy Introduction Now a day‚ many companies are trying to improve their value chain in order to use the value chain as a strategy in the manner of meeting the customers need and satisfaction. One of the strategies they are using with value chain is to gain competitive advantages for rival among their competitors. Value chain actually can discover and fulfil what customers want and the identification of customer needs will hence become one of the ways to surpass their
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9-711-462 REV: MAY 26‚ 2011 DAVID B. YOFFIE RENEE KIM Cola Wars Conti inue: Coke an Peps in 201 C nd si 10 Fo more than a century‚ Co and Pepsi vied for “th or oke hroat share” o the world’s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a “carefu ully waged co ompetitive str ruggle” that l lasted from 1975 through the mid-199
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Value Chain Submitted by: ARMIE C. CACATIAN MIS Introduction A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. It is a systematic approach to examining the development of competitive advantage. It helps in the identification of the core competencies of an organization. The higher education has undergone significant changes in the recent past. The notion of “business approach of education
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The brand value chain The majority of companies that still follow the main principles of the industrial economy will face great difficulties in the value economy of the future. When the company defines itself by its products‚ far too many resources will be tied up in the product system. Alarm bells should ring when investment in products‚ services‚ divisions and departments are inflated when compared to a company’s actual market access. Fortunes are spent on developing new products without taking
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doubt that the most spirited and intense competition in the beverage world is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester. In a simplified sense you
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Michelle Ramirez Mgmt. 449_06 9/9/14 Case Study: Cola Wars Continue Coca-Cola and Pepsi-Cola have long competed for market share of the world’s beverage market. As the cola wars continued into the twenty-first century‚ Coke and Pepsi faced new challenges: Could they boost flagging domestic cola sales? Where could they find new revenue streams? Was their era of sustained growth and profitability coming to a close‚ or was this apparent slowdown just another blip in the course of Coke’s and
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