1. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? The reason why their profitability is so different can be known by the fact that the costs they have to meet differ greatly. The concentrate producers need lower cost for building a manufacturing plant about $25 million to $50 million‚ and just one plant is needed. Concentrate producers pay the costs for advertising‚ promotion‚ market research‚ and bottler support. They
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Company Name: Britvic plc (LSE: BVIC) Sector: Consumer Goods Industry: Soft drinks Proposal: Buy 900 shares at 704.50 GBp Close at profit: 730 GBp OVERVIEW Britvic Soft Drinks is one of the two leading soft drinks businesses in the UK‚ producing over 1.4 billion litres annually. It supplies a wide range of products to approximately 200‚000 outlets across the country. Britvic has also been growing its reach into other territories‚ in Ireland‚ France‚ and particularly in the United States. Britvic’s
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study “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore‚ the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers‚ and how these companies have had and still have great reputation and continue to take risks due to their high capital. This analysis of the Cola Wars Continue
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Poland Soft drinks continues to develop Soft drinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments‚ including cheaper brands and private label‚ helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales. Consumers seeking healthier products The increasing importance of the health and
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"Cola Wars Continue: Coke and Pepsi in 2010" Read and Apply: Michael E. Porter (2008)‚ “The Five Competitive Forces that Shape Strategy”‚ Harvard Business Review‚ (January 2008)‚ pp. 2-17 Assignment Questions (AQ) (a) Why has the soft drink industry been so profitable for concentrate producers? Compare the economics of the concentrate business to the bottling business: why is the profitability so different? [50% points] The soft drink industry has been extremely profitable for Concentrate
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Research Title: The health effects of Soft Drink consumption among second year Education Students of JPIICD Submitted to: Ms. Janice Bone Submitted by: Group 5 Jay An Cahimtang Alan Martin Dalipe Ricardo Jutar Alma Asupra Jenirose Guzman Meralyn Mongas The health effects of Soft Drink consumption among second year Education Students of JPIICD State of Background 1. In what extent do students drink soft drink in terms of? 1.1 leisure time; 1.2 study time; and
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For every meal‚ snacks‚ parties‚ gatherings with friends or co-workers‚ or even just sitting back watching television‚ there is always that incessant presence of a can or a glass of one’s favorite carbonated drink. For most people‚ especially for adolescence‚ these sugary carbonated drinks liven up the quality of the food or even the company‚ or provide that quenching ‘kick’ for the thirsty‚ something that water sometimes cannot do. Unfortunately a liter of soda can contain 700 calories (US Department
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the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company Background Soft drink market size for FY00 was around 270 million cases (6480mn bottles). The
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Cola Wars (Porter’s Five Forces) Barriers to entry The barriers to entry are high for new companies; therefore‚ the threats of new entrants are low. For example‚ retailers enjoy significant margins for their bottom-line. This makes it tough for the new entrants to convince retailers to substitute their new products for Coke and Pepsi. There are an economy of scale‚ high required investment‚ high costs for advertising and marketing promotion‚ high channels of distribution‚ and high products differentiation
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QUESTIONNAIRE TO CONSUMER- 1.What is your monthly budget for consumption of drinks? Ans- Around Rs 300. 2 .Are you satisfied with the drinks available to you in the market? Ans- Yes‚ although different flavours would be appreciated‚ along with aerated fruit drinks. 3.Do you find the price range of these drinks to be appropriate?what is yan approximation of an ideal prioce? Ans- Not really. As it exceeds the budget if you generally eat out more than twice a week as is the case with most
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