• Coca-Cola
    . Thanks to their marketing schemes throughout the decades, they bring family, friends and tradition together by advertising to these demographics. The Coca- Cola Company has been advertising to people who have friends and families for decades. Coke commercials advertise if you drink a Coke then...
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  • Coke Zero
    Describe the specific type of consumer that the Coca- Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Cola, Plus, Coca- Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include...
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  • Coke Zero Case Study
    along the way. My alternative suggestion would be to not only market to the male demographic, but to woman as well. Push the fact that it tastes so similar to regular coke that you would not be able to tell the difference. The fact that the bottle is black is fine, but as a woman that does not make...
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  • Mr. Mcgill
    gender caring about dieting in today’s society. The main target for diet coke would be demographic segmentation. Coke Zero is targeted more at men trying to stay away from calories but not wanting to sacrifice taste. Diet Coke isn’t manly enough for most men to drink, also because men don’t want...
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  • Mkt Coke
    Azule Falvor (think margaritas) design to appeal to Hispanic men . However, research showed that was still a big demographic hole to fill as young men between the age of 18 and 34 were abandoning the Coca Cola brand altogether. They didn’t want all the calories of regular Coke, but they weren’t...
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  • Case Study
    . However, research showed that there was still a big demographic hole to fill as young men between the ages of 18 and 34 were abandoning the CocaCola brand altogether. They didn’t want all the calories of regular Coke, but they weren’t willing to make the move to Diet Coke, either, which has...
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  • Coke Zero
    of diet coke fortified with vitamins and minerals. but what they really needed was a way to reach young male consumers, and diet coke plus, marketed with tagline like "your best friend just got friendlier!" wasn't going to do it. a few new products appealed to certain male demographics, such as...
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  • Coke Zero Case Study
    from dieting due to social pressure for being perceived or mistaken for the feminine persona often categorized as a homosexual. With proper understanding, Coke was able to market a no calorie, body conscience beverage to the younger male demographic with great success. The male market, especially...
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  • Coca Cola Marketing Plan Analysis
    are noticeable features in Coca Cola’s marketing tactics. 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation...
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  • Do Real Men Drink Diet Coke?
    Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Fill Throttle Blue Demon. What type of demographic segmentation is each product’s...
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  • Marketing Assignment One
    * Internationally- most countries sell diet coke bottles. * Climatic – Diet coke can be brought when it’s cold for example hot areas of the world. This will automatically have an increase on price in the summer. • Demographic segmentation * Age, income and family size. Age is one of the most...
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  • Coke vs Pepsi
    drinks (PepsiCo, 2011, p. 1). Price Variation No substantial price variation occurs between Coca-Cola and Pepsi Products. The difference is derived from the volume of sales and what demographics prefer Coke over Pepsi products. One can enter any grocery store and find Coca-Cola products on...
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  • Consumer Pros
    , happiness, outdoors, pleasure, sexuality, winning.Regular Coke, BudLights, CupNoodles with beef-flavor, Cheap Vodka. | Full name: | Mads Håland Thomsen | Demographics Age: Gender: Current home city: Relationship status: Profession: Income level: Nationality: | 21MaleSan DiegoIn a...
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  • ZERO
    (think margaritas) designed to appeal to Hispanic men. However, research showed that there was still a big demographic hole to fill as young men between the ages of 18 and 34 were abandoning the Coca-Cola brand altogether. They didn’t want all the calories of regular Coke, but neither were they...
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  • Case Coke Cero
    researchers noticed a problem. The white packaging connoted diet drinks, and among the coveted young male demographic, diet connoted "female." The company quickly borrowed an idea from its Australian division and swathed Coke Zero in black. Within six months, the new marketing and packaging were in...
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  • essay
    KATHLEEN JOY L. BALLESTA BSBA-MM3 1. what are the international marketing variable ( controllable and uncontrollable ) that affect coke ? Much was said in the first chapter about the necessity to take into account the global "environmental" factors. These factors are those so called...
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  • Study Case
    showed that there was still a big demographic hole to fill, for young men between 18 and 34 were abandoning the Coca-Cola brand altogether. They didn’t want all the calories of regular Coke, but neither were they willing to make the move to Diet Coke, which had long been marketed to women who wanted...
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  • Case Study
    with an agave azul flavor) Hispanic male What types of demographic segmentation is each product’s marketing most likely to include? It include gender (women and men), age (young and older), ethnic (Hispanic etc) Gender: Diet Coke - Women Coke Zero - Men...
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  • Coke Zero Study
    1. a. Diet Coke – Designed for Consumer who are health conscious. b. Coke Zero – Designed for young men between the ages of 18 & 34. c. Diet Coke Plus – Designed for consumers who are more health conscious who desire a sweeter taste with more vitamins & minerals. d. Coca- Cola Blak – Designed...
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  • Market Segmentation of Coca Cola
    one of the most successful firms in terms of market segmentation. When we look at demographic segmentation of the company, Coke Zero can be a good exemplification. After the company research that Light Cola was regarded as ‘girly’ and ‘feminine’ by male customers, the company developed a new type...
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