Coke Demographics Essays and Term Papers

  • Coca-Cola

    schemes. As commercials have become so influential over the past years, the fight to win over a certain demographic has become a great challenge for the Coca-Cola industry. Advertising to a certain demographic has made this soft drink company extremely successful compared to other producers of soft drinks....

    Premium | 869 Words | 3 Pages

  • Coke Zero Case Study

    Case Study Analysis Coke Zero Facts or size up * In both 2005 and 2006 sales of Coca Cola products dropped * Diet Coke plus was launched in 2007 * People were becoming increasing health conscience and no longer drank full calorie drinks quite as often * Diet coke tend to marketed towards...

    Premium | 857 Words | 3 Pages

  • Coke Zero

    products: Diet Coke, Coke Zero, Diet Cola, Plus, Coca- Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? The Coca- Cola Company has many different types of products that are marketed towards certain demographics. One of Coca-...

    Premium | 375 Words | 1 Pages

  • Mr. Mcgill

    Study — Coke Zero: Do Real Men Drink Diet Coke 1). Diet coke is targeting a more health-conscious consumer. Due to the color and name diet it mainly portraits to women since they are the biggest gender caring about dieting in today’s society. The main target for diet coke would be demographic segmentation...

    Premium | 818 Words | 3 Pages

  • Coke Zero

    Jose Alicea Principle of Marketing Mrs. Lauren K Paisley Case#1: Coke Zero 2/25/2013 The Coca- Cola first started or made its debut in 1886 in Atlanta in a pharmacy soda fountain which was sold for 5 cent a glass. The coca product has been enjoyed ever since then. The company continues its...

    Premium | 827 Words | 4 Pages

  • Mkt Coke

    attempt to appeal to consumer concerned with nutrition, coke introduced diet Coke Plus 2007, a sweeter version of Diet Coke fortified with vitamins and minerals. But what they really needed was a way to reach young male consumers, and Diet Coke Plus, market with tagline like “Your Best Friend Just Got...

    Premium | 944 Words | 3 Pages

  • Coke Zero Case Study

    Coke Zero Case Study Coca Cola is world renowned soft drink. Unfortunately when it comes to taking health into consideration this is one of the last things one should be ingesting into their system. That’s why Coke introduced Diet Coke in 1982. Unfortunately the typical male consumer shies away from...

    Premium | 740 Words | 2 Pages

  • Marketing Assignment One

    from 17p to £38.61 so that teenagers can afford it with their part time jobs or their own pocket money. For some older women I think they won’t drink coke bottles because they would be more worried about their weight and how much sleep they get. So this shows that they are properly be more likely to drink...

    Premium | 1719 Words | 6 Pages

  • Do Real Men Drink Diet Coke?

    Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Fill Throttle Blue Demon. What type of demographic segmentation is each product’s marketing...

    Premium | 651 Words | 2 Pages

  • Case Study

    CASE ASSIGNMENT: COKE ZERO Do Real Men Drink Diet Coke? When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined....

    Premium | 962 Words | 3 Pages

  • Coke vs Pepsi

    similar strategies to expand their local and global markets. In this paper the subjects to describe are the products, prices variations, target demographics, promotion mix, sales, relationship building strategies, unfair predatory marketing, technology, and marketing campaign successes and failures for...

    Premium | 1579 Words | 6 Pages

  • ZERO

    to consumers concerned with nutrition, Coke introduced Diet Coke Plus in 2007, a sweeter version of Diet Coke fortified with vitamins and minerals. But what they really needed was a way to reach young male consumers, and Diet Coke Plus, marketed with the tagline “Your Best Friend Just Got Friendlier...

    Premium | 468 Words | 2 Pages

  • Coca Cola Marketing Plan Analysis

     Coca Cola has been leading the soft drink market around the world in the recent century due to its superior popularity and quality. Coke drinks appear almost everywhere from vending machines, convenient stores to coffee shops, restaurants in hundreds of nations worldwide and become such a prestige...

    Premium | 996 Words | 3 Pages

  • vanilla coke

    Coca-Cola, often referred to as Coke is a carbonated beverage that is available in stores, restaurants, and vending machines across the world. The history began in 1886 by a pharmacist, Dr. John S. Pemberton and he credits the beverage “Coca Cola” as well as designing the trademarked, distinct script...

    Premium | 565 Words | 4 Pages

  • Coke Zero

    when a couple of marketing managers for coca-cola told attorney elizabeth finn johnson that they wanted to sue their coke zero colleagues for "taste infringement," she was baffled. she tried to talk them out of it, but they were determined. they argued that coca-cola classic should be protected from...

    Premium | 926 Words | 3 Pages

  • COCA COLA

    it. 3. What demographic factors were important for Starbucks to understand in China? What were the demographics they decided to target? They had to understand the age of people that would most likely be drinking coffee and what might else they want to eat at Starbucks. The demographics they decided...

    Premium | 1984 Words | 7 Pages

  • Consumer Pros

    Full name: | Jakob Dahl Jensen | Demographics Age: Gender: Current home city: Relationship status: Profession: Income level: Nationality: | 23MaleSan DiegoIn a relationshipStudentLow to middleDanish | PsychographicsActivity:Interest:Opinion:Attitudes:Values:Product loyalty: | Surf, school,...

    Premium | 1071 Words | 4 Pages

  • essay

    KATHLEEN JOY L. BALLESTA BSBA-MM3 1. what are the international marketing variable ( controllable and uncontrollable ) that affect coke ? Much was said in the first chapter about the necessity to take into account the global "environmental" factors. These factors are those so called "uncontrollables"...

    Premium | 632 Words | 3 Pages

  • Case Coke Cero

    201210277 Case chapter 8 Coke Zero : Do real men drink diet coke ? Case Analysis 1. Background : The Coca Cola Company identified that no company was satisfying young men needs. Almost 10 years ago, Coke executives set out to change the by introducing Diet Coke and Diet Coke Plus, and in 2005 they...

    Premium | 6195 Words | 15 Pages

  • Study Case

    Coke Zero Case Study: Do Real Men Drink Diet Coke? When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined. They argued...

    Premium | 827 Words | 2 Pages