Coca Cola ANALYSIS for NYSE : KO APRIL 25‚ 2013 COCA-COLA $ 39.10 Trefis Estimate $ 42.35 Market Price $177.1 B MKT CAP $188.4 B MKT CAP Coca-Cola’s International Revenue per Case 4 Coca-Cola’s International CSD Market Share 5 Coca-Cola’s US Revenue per Case 6 Coca-Cola’s US CSD Market Share 8 Coca-Cola Gross Profit Margin 9 POWERADE & OTHER BRANDS See the Full Analysis for Coca Cola on Trefis — CORPORATE SNAPSHOT — The Coca-Cola Company is the world’s largest manufacturer
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Coca-Cola is the brand which perhaps best exemplifies global marketing. It is enjoyed hundreds of millions of times a day by people all over the globe. It can be found almost anywhere in the world‚ from large cities to remote villages‚ across five continents. The Coca-Cola Company sells nearly half of all soft drinks consumed around the world. No other soft drinks company sells even half as much! The Coca-Cola Company has a number of important soft drinks brands‚ the best known of which are Coca-Cola
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challenges for the carbonated soft drink (CSD) industry‚ which has experienced declining growth in demand for recent years (Exhibit 1). As the United States has been Coca-Cola’s largest source of revenues by country and the company relies heavily on its domestic CSD market‚ this trend threatens the company’s future profitability. Coca Cola must dedicate more resources to the emerging markets of Asia in order to capture larger market shares and revenue. U.S. CSD Industry Revenue Growth Year | Revenue
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Case Review #2 – Coca-Cola 1. Discuss the attitudes and related beliefs toward Coca-Cola of intensely brand-loyal customers (perhaps like those who were upset by the New Coke in 1985). How might their attitudes and beliefs differ from those of less involved‚ less loyal consumers? What marketing implications would these differences have? Once a person’s salient beliefs are activated‚ it could influence a person’s preference for a certain brand (Olson). So having fond memories of Coke definitely
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Catalin Chelsoi Module 6 Coca-Cola 1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization toward one that empathized global standardization? What were the benefits of such a strategy? I think that Goizueta believed that Coca-Cola could gain better sales from standardizing its productions around the globe to get the same type of consistency everywhere you went. The benefits of such a strategy are lower costs especially in the advertisement portion
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Company Overview: Coca Cola ’s company overview provides the company ’s mission whereby the company provides that it aims to refresh the world and inspire moments of optimism and happiness. In its overview‚ the company provides that it has more than 3500 beverages sold in more than 200 countries and the company has more than 139‚600 employees (The Coca Cola Company‚ 2011). Anglo American company overview provides the nature of business the company operates whereby the company is involved in mining
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Organizational environment can be divided into two which is external environment and internal environment. External environment consists of all outside institutions and forces that have an actual or potential interest or impact on the organization’s ability to achieve its objectives. The environment that influences the organization includes competitors‚ resources‚ technology and also economic conditions. Competitors are the other organizations which operate in the same field and share the same customers
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The Coca Cola Company Agenda 1.1 Background 1.2 Strengths 1.3 Weakness 1.4 Opportunity 1.5 Threat 1.6 Conclusion 1.7 Hire 1.1 Background Coke is a famous drink that originated in a drug store back in the 1880’s in the city of Atlanta‚ Georgia‚ United States. John Pemberton was the inventor who developed this refreshing potion which sold well. The drink was sold even better after one day‚ when Pemberton‚ out of haste‚ unintentionally included
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COCA COLA - Coca cola formula is the coca cola companys secret formula. The company holds it as a trade secret and only a few employees know about it. The secret recipee has made coca cola one of the biggest companies in the world as every country has or knows coca cola and its products. HISTORY Coca-Cola was originally one of hundreds of coca-based drinks that claimed medicinal properties and benefits to health‚ early marketing claimed that Coca-Cola alleviated headaches and acted as a brain
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different CEOs who have led Coca-Cola using the three leadership styles of managerial leaders‚ visionary leaders and strategic leaders? Use examples from the case to support your arguments. 2. What is your assessment of executive succession strategies at Coca-Cola? To what extend do you think executive succession planning is important for the success of a company like Coca-Cola? 1. How would you describe the leadership styles of the different CEOs who have led Coca-Cola using the three leadership
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