The Coca Cola Company : Case Writeup Financial Statement Analysis : Why has Coca-Cola been so successful in the past? To analyze Coca Cola’s success in the past‚ we look at its financial statements as included in the case. The Dupont System extracts meaningful ratios from the financial statements to compute the Return on Equity (ROE) and breaks it down into the levers which can be used by management to manage the performance of the company. Coca Cola’s ROE and ROA are very healthy. Some
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Coca-Cola Company Memo To: From: Date: Re: SEC Project –Coca-Cola Company Purpose: The purpose of this SEC project is not only to understand the accounting concepts deeply by analyzing a company’s reports. We have made the answers to questions regarding Coca-Cola Company’s annual financial report and proxy statement. Meanwhile‚ we also analyzed the information composed in the report filed with the Securities and Exchange Commission‚ in detail‚ and we have confidence in being able to employ
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changing marketing environment of Coca Cola. Before Neville Isdell was brought out of retirement in 2004‚ Coca Cola’s main product focus was single mindedly devoted to the traditional cola‚ producing ‘syrupy concentrate for bottlers‚ under license‚ to transform into the world’s favourite drink.’(Jobber‚ 2010) But in the face of changing consumer’s attitudes towards soft drinks and the pushing of healthier choices by the state governments‚ (Fresh! Healthy Vending‚ 2010) Coca Cola was slowly losing
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CHALLENGES AND RISKS Being a global company provides unique opportunities for their Company. Challenges and risks accompany those opportunities. Their management has identified certain challenges and risks that demandthe attention of the nonalcoholic Beverages segment of the commercial beverages industry and their Company. Of these‚ their key challenges and Risks are discussed below. Obesity and Inactive Lifestyles. Increasing concern among consumers‚ public health professionals andGovernmen
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organizations profitability as compared to its competitors in the same industry by looking at 5 forces of stress. Coca-Cola deals with a lot of pressure in the concentrate business‚ most specifically with Pepsi. I will analyze the 5 forces model to determine Coca-Colas overall profitability. The 5 forces model begins by looking at rivalry between established competitors. Coca-Cola has a direct rivalry with Pepsi in the fact that they make and distribute an almost identical product used for the
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Diet Coke Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982‚ and was the first new brand since 1886 to use the Coca-Cola trademark. Target audience Diet Coke has always been aimed at young women in their 20’s‚ this reason probably being is that women tend to worry more about their weight than men do. Advertising diet coke The most famous Diet Coke TV advert which makes its target audience
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indeed Coca-Cola. Although majority of time Coca-Cola has held the larger market share in this region‚ at times Pepsi has led by providing very aggressive and wittier advertising strategies (D’Altorio‚ 2010). In 2009‚ Coca-Cola has revenues of $31 billion and sales in more than 200 countries. The company is best known for Coca-Cola‚ which had been called the world most valuable brand. Coca-Cola’s has a large distribution system that includes independent bottlers partially owned by Coca-Cola‚ and company
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The Coca-Cola Company (KO) The Coca-Cola Company (KO) is a beverage company that manufacturer and distribute coke‚ diet coke and other soft drinks worldwide. The company primarily offers nonalcoholic beverages‚ including sparkling beverages and still beverages. Its sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation‚ such as carbonated energy drinks‚ and carbonated waters and flavored waters. The company’s still beverages comprise nonalcoholic beverages without carbonation
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5 Limitations of the Marketing Concept and Other Strategies 6 2.0 Market Audit of Coca-Cola Company 6 2.1 SWOT Analysis 6 2.1.1 Strengths 6 2.1.2Weaknesses 7 2.1.3 Opportunities 7 2.1.4 Threats 8 2.2.0 PEST Analysis 8 2.2.1 Economics 9 2.2.2 Social 9 2.2.3 Technology 9 2.3.0 Marketing objectives of Coca – cola 9 2.3.1 Target market and Market mix for Coca – Cola Company 10 2.3.1.1 Product. 10 2.3.1.2 Price 10 2.3.1.3 Place 10 2
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The code of ethics of Coca-cola is systematic but it doesn’t apply to all countries fairly. They set up their own plants in developing country like India and brazil and they alleged the benefits of the production bring by Coca-Cola but ignore the issue behind which is the water wastage problem. Coca-Cola bottling operations have drastically reduced availability of water for irrigation purposes in countries like India and brazil. Even in the code of ethics of Coca-Cola has pointed out that helping
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