Ateneo de Zamboanga University School of Management and Accountancy Management Department Mktg 100 - Principles of Marketing CONROY’S ACURA: CUSTOMER LIFETIME VALUE AND RETURN ON MARKETING CASE SOLUTION AND ANALYSIS A Case Study Presented to Mr. Dexter C. Velez Management Department‚ School of Management and Accountancy Ateneo de Zamboanga University In Partial Fulfillment of the Requirements for Marketing 100 – Principles of Marketing First Semester‚ Academic Year 2014 – 2015 By John Reymund
Premium Marketing Honda
APPLICATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN INFORMATION TECHNOLOGY INDUSTRY SUBMITTED TO: SUBMITTED BY: Prof. Sanchita Ghosh Shankar Narayan Batabyal Roll no: FT(FS)-11-353
Premium Customer relationship management Marketing
LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
Premium Marketing Pricing
Marketing 5805 Firm Analysis Project Firm: Daniel Memorial‚ Inc. Description: Daniel is a nonprofit organization serving at-risk youth from the community through a wide variety of programs. Some of the services offered include: therapeutic foster homes‚ independent living skills and housing for homeless youth‚ juvenile dependency intervention‚ residential treatment‚ and community based treatment through the dependency court system which is contracted through the Department of Children and Families
Premium Quality of service Customer Customer service
Table of Contents: Page Introduction … … … … … … … … … … … … … … … … … … … … … … … … … … … 2 Background Information of Vissan Limited Company… … … … … … … … … 2 The Company’s Overall Marketing Orientation … … … … … … … … … … … .. 2 +Vissan’s Marketing Process … … … … … … … … … … … … … … … … … … …. 5 +Vissan’s Marketing Orientation … … … … … … … … … … … … … … … … …. 9 Recommendations for Improvement in Marketing Orientations … … … … 13 Conclusion … … … … … … …
Premium Marketing
Midterm exam : Business in Asia Subject : ASEAN 2015 Introduction: The association of Southeast Asian Nations (ASEAN) was established in 1967 as an organization for economic‚ political‚ social and cultural cooperation among its member countries. Its goal includes also protection of regional peace and stability. The original members are: Indonesia‚ Malaysia‚ the Philippines‚ Singapore and Thailand. Now‚ there are 10 memberships: Brunei‚ Myanmar‚ Cambodia‚ Laos and Vietnam. ASEAN has a population
Premium Economic integration International trade European Union
Customer Relationship Management • “The purpose of a business is to create customers” – Peter Drucker • New customers cost you money – money spent on advertising and marketing 1 Company Orientations toward the marketplace 2 CRM Customer Relationship Management (CRM) enables an organization to better management relationships with suppliers‚ distributors‚ and dealers‚ among others 3 CRM • The purpose is to identify‚ retain‚ and place the right kind of customer and foster
Premium Customer relationship management
LINKS Marketing Strategy Simulation Revised April 2012 Randall G. Chapman‚ PhD ii LINKS Marketing Strategy Simulation Copyright (c) 2000-2012 by Randall G Chapman LINKS® is a registered trademark of Randall G Chapman. All rights reserved. ISBN 1885837-39-9 LINKS Marketing Strategy Simulation iii Table of Contents Chapter 1: Introduction ................................................................................................. 1 Why Use Simulations?.........
Premium Marketing
Definition CRM CRM is a core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit grounded on high-quality customer-related data and enabled by information technology (book) Types of CRM Strategic CRM: customer-centric business strategy Dedicated to winning and keeping customers by creating and developing better value than competitors.Product oriented: customer choose products with best quality
Premium Customer relationship management Marketing
Virgin mobile pricing Document Transcript VIRGIN MOBILE USA – ‘FIRST PRICE’ STRATEGY (An analysis of the Pricing Decision alternatives that Virgin has to undertake to create an alternate customer segment and monetize their buying power)VIRGIN XTRAS – OVERVIEWThe Virgin Mobile USA service involved content‚ features and entertainment‚ called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market segment:
Premium Price Costs Variable cost