Media Recommendation for: Coca – Cola Classic Communications 352 Dr. Ju-Pak Section Two Yolanda Michel Oscar Perris Patty Pineda Iris Preciado Table of Contents: _____________________ Target Market……………….……………………………………………………..Page 1 Media Objectives…………………………………………………………………..Pages 2 - 3 Media Mix Strategy and Tactics……………………………………………………Pages 4 - 9 Where is your Executive Summary? Read the memo on “Media Recommendation Report” to see how you’d organize your
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launch’ Media Plan Period: January 1 – June 30 2011 Prepared by: Aomruthai JAINGAM BSBADV507B Develop a media plan TABLE OF CONTENTS -EXECUTIVE SUMMARY- 1 Business Description 1 Vision for the future 1 Business Goals/ Mission 2 Main Objectives 2 -SITUATION ANALYSIS- 4 Marketing Analysis 4 Customer Analysis 5 Product benefits and unique selling position 7 Health conscious/ Eco conscious 7 Competitive analysis 7 -ADVERTISING ANALYSIS- 9 Advertising strategies and media mix 9 -MEDIA STRATEGIES-
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Caribbean Basin region. The Company has identified three major projects: two in the Bahamas and one in the Dominican Republic The Company plans to acquire properties outright. In addition‚ it will form joint ventures‚ when available‚ that are advantageous to all parties‚ to partially offset risks associated with real estate development. The Company also plans to finance the purchase of residential and commercial properties in the developments through a wholly owned mortgage finance subsidiary.
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Name – Rajwinder kaur Student id- STD03881 Assessment task- 1 Assessment title- Case study of Eywa product Assessor name- Merain Unit name- BSBADV507B Develop a media plan Due Date- 15/11/14 Submitted date –15/11/14 Contents Index Page no. Introduction………………………………………………………………………………3 Characteristics of the target audience ……………………………………………….3 Consumer profile…………………………………………………………………………3
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12/4/2012 |Social Media Marketing Plan | Brooke Alverson | [pic][pic] | | | |Category |Strategy | |Target Market
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Code BSBADV507B Unit Name/Title Develop a media plan Assessment Task No 2 Assessment Name/Title Select the media vehicles and determine a media schedule Qualification Advanced Diploma of Marketing ASSESSOR DETAILS Assessor Name Table of Contents Report – Selection of Media Vehicles and Media Schedules 3 Introduction 3 The target audience 3 Customer profile 3 Available budget 3 1. Evaluation of Media for advertising campaign 4 2. Available media vehicles 4 3. Competitor advertising strategies
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Contents Introduction 2 1.0 UK Media Environment Analysis 2 2.0 Media Consumption Habits of Over 35-years-old Men 3 2.1 Magazine 4 2.2 Newspaper 4 2.3 Radio 5 2.4 TV 5 2.5 Socail Media 6 3.0 A4 Press Advertisement 7 3.1 Advertisement on TV 7 3.2 Advertisement on Magazines 8 3.3 Advertisement on Newspapers 8 3.4 Social Media 9 4.0 Media Plan 9 5.0 Media Schedule 10 6.0 Control 11 Appendix 1 12 Appendix 2 16 Appendix 3 17 List of References 18 Introduction In this report we answer the key questions:
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Media: Most of the budget First‚ advertising media take up most of the advertising budget. Media time and space are expensive: in a typical advertising campaign‚ the media costs account for 80 to 85 percent of the advertising budget; the remaining 15 or 20 percent covers research‚ message‚ production‚ evaluation‚ and profits for the advertising agency. Advertising media control the bulk of adverting budget‚ therefore they spend sufficient time and efforts making sure that the media plans are
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POST GRADUATE DIPLOMA IN JOURNALISM AND MASS COMMUNICATION (PGJMC) ASSIGNMENTS January Session: 2013 JMC-01 JMC-02 JMC-03 JMC-04 School of Journalism & New Media Studies Indira Gandhi National Open University Maidan Garhi‚ New Delhi-110068 PGJMC ASSIGNMENTS Dear Learner‚ As explained in the Programme Guide‚ you need to submit one assignment in each course (JMC01‚ JMC-02‚ JMC-03 and JMC-04). All these are Tutor Marked Assignments (TMAs). Before attempting the assignments‚ please read the instructions
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16‚ December‚2013 Media Types of Media Article retrieved from(http://www.sparknotes.com/us-government-and-politics/american-government/the-media/section3.rhtml) The different types of media include print media‚ electronic media and new age media. Print media includes newspapers‚ books and pamphlets. Electronic media includes television and radio while the new age media include the internet and mobile phones. Summary of types of media : The different
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