"Clean edge razor strategic lifecycle" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Powerful Essays

    Clean Edge Analysis

    • 1758 Words
    • 8 Pages

    launch a new razor into the market currently referred to as “Clean Edge.” The project team recommends that the company should position the product as a distinct mainstream product‚ dubbing it “Clean Edge by Paramount” in order to produce growth in sales from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating more market share for Paramount and for Clean Edge to become the most sought out razor in the industry

    Premium Marketing Product life cycle management Price

    • 1758 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    product manager for Clean Edge‚ must decide on his product positioning strategy for Clean Edge‚ a new‚ state-of-the-art non-disposable razor to be introduced by Paramount Health and Beauty Company. By culling information on past and future market trends‚ competitors‚ branding‚ available budget and financial forecasts‚ this paper will attempt to provide recommendation and insights that may assist Mr. Randall with his decision. This paper supports the launch of Clean Edge razor using a niche-market

    Premium

    • 865 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Clean Edge Razer

    • 1400 Words
    • 6 Pages

    SUMMARY: Paramount is planning to launch a new nondisposable razorClean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount

    Premium Marketing

    • 1400 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Clean Edge Analysis

    • 994 Words
    • 3 Pages

    Evan Roy December 9‚ 2014 BUS 360 Clean Edge Analysis The decision at hand is should Paramount position its new innovative Clean Edge razor in the mainstream market or possibly position the razor as a niche product? In addition‚ the company also must decide on the brand name and marketing budget for the product launch. Paramount product manager‚ Jackson Randall is faced with some very difficult decisions that involve many differing opinions from company executives. All Paramount

    Premium Brand management Marketing Product management

    • 994 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Clean Edge Case Analysis

    • 1449 Words
    • 6 Pages

    CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile

    Premium Marketing Razor Shaving

    • 1449 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Clean Edge Case Study

    • 566 Words
    • 3 Pages

    Clean Edge Razor- Case Analysis Introduction Paramount Health and Beauty Company has developed a new razor called Clean Edge. Paramount needs to decide between launching this razor in a niche or mainstream position. After analysis‚ we recommend that Paramount launch Clean Edge in niche position. Analysis of Clean Edge Financial Analysis Launching Clean Edge as a niche product would require significantly less ad expense compared to attempting a mainstream positioning‚ $15 million compared

    Premium Marketing Shaving Razor

    • 566 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    HBR Paramount Clean Edge

    • 2283 Words
    • 10 Pages

    rosenberg‚ william kim and Shareholders from: jackson randall subject: paramount clean edge date: 8/16/2010 After extensive and exhausting research for the past few months on our newest product “Clean Edge”‚ in which many of our internal departments and managers have contributed invaluable knowledge‚ time and energy in seeing that Clean Edge has an efficacious launch in the super-premium non-disposable razor market‚ I was appointed by Mr. Quimby to spearhead a recommendation to the executive

    Premium Brand Marketing Brand management

    • 2283 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Innovation Lifecycles

    • 1566 Words
    • 7 Pages

    Innovation Lifecycles Leveraging market‚ technology‚ and organizational S-curves to drive breakthrough growth by Soren Kaplan‚ Managing Principal‚ InnovationPoint LLC A ll too often‚ companies’ growth agendas rest upon tried and true strategies‚ tactics and other best practices that are “proven” to drive results. And why shouldn’t they be? They’ve worked in the past and are often associated with the success of the core business. The problem is that these strategies and tactics can often be

    Premium Marketing Strategic management Innovation

    • 1566 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Razor and Gillette

    • 1030 Words
    • 5 Pages

    the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has always been an industry innovator‚ with ample budget allocation for Research & Development. 3. Gillette has cartridge systems‚ electric razors‚ and disposable

    Premium Razor Marketing Shaving

    • 1030 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Occam's Razor

    • 570 Words
    • 3 Pages

    Occam’s Razor is the basis of my “why” theory. These items are not tools‚ and not necessarily ritual items‚ and definitely not natural fractures. The bottoms of the stones were intentionally manipulated as-well allowing the stone to sit accordingly‚ perfectly displaying

    Premium Writing Essay Paper

    • 570 Words
    • 3 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50