product manager for Clean Edge‚ must decide on his product positioning strategy for Clean Edge‚ a new‚ state-of-the-art non-disposable razor to be introduced by Paramount Health and Beauty Company. By culling information on past and future market trends‚ competitors‚ branding‚ available budget and financial forecasts‚ this paper will attempt to provide recommendation and insights that may assist Mr. Randall with his decision. This paper supports the launch of Clean Edge razor using a niche-market
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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launch a new razor into the market currently referred to as “Clean Edge.” The project team recommends that the company should position the product as a distinct mainstream product‚ dubbing it “Clean Edge by Paramount” in order to produce growth in sales from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating more market share for Paramount and for Clean Edge to become the most sought out razor in the industry
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Evan Roy December 9‚ 2014 BUS 360 Clean Edge Analysis The decision at hand is should Paramount position its new innovative Clean Edge razor in the mainstream market or possibly position the razor as a niche product? In addition‚ the company also must decide on the brand name and marketing budget for the product launch. Paramount product manager‚ Jackson Randall is faced with some very difficult decisions that involve many differing opinions from company executives. All Paramount
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CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile
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rosenberg‚ william kim and Shareholders from: jackson randall subject: paramount clean edge date: 8/16/2010 After extensive and exhausting research for the past few months on our newest product “Clean Edge”‚ in which many of our internal departments and managers have contributed invaluable knowledge‚ time and energy in seeing that Clean Edge has an efficacious launch in the super-premium non-disposable razor market‚ I was appointed by Mr. Quimby to spearhead a recommendation to the executive
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Clean Edge Razor- Case Analysis Introduction Paramount Health and Beauty Company has developed a new razor called Clean Edge. Paramount needs to decide between launching this razor in a niche or mainstream position. After analysis‚ we recommend that Paramount launch Clean Edge in niche position. Analysis of Clean Edge Financial Analysis Launching Clean Edge as a niche product would require significantly less ad expense compared to attempting a mainstream positioning‚ $15 million compared
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the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has always been an industry innovator‚ with ample budget allocation for Research & Development. 3. Gillette has cartridge systems‚ electric razors‚ and disposable
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Occam’s Razor is the basis of my “why” theory. These items are not tools‚ and not necessarily ritual items‚ and definitely not natural fractures. The bottoms of the stones were intentionally manipulated as-well allowing the stone to sit accordingly‚ perfectly displaying
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The Edge is a 1997 survival drama directed by Lee Tamahori‚ starring Anthony Hopkins and Alec Baldwin. Bart the Bear‚ a trained Kodiak Bear known for appearances in several Hollywood movies‚ also appears in the film as a vicious grizzly; this was one of his last film roles. The film was written by David Mamet. The story explores‚ through action and intricate dialog‚ the survival instincts of these men in terms of their competition with each other and with their environment. Anthony Hopkins: is a
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