CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile
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Clean Edge Razor Splitting Hairs in Product Positioning 1. What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life-cycle challenges for Paramount’s current products as well as Clean Edge? The non-disposable razor category has seen changes in the recent years. * Advertising expenditures increased significantly for newer and smaller players to grab the market share whereas established players did not increase
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Clean Edge Razor- Case Analysis Introduction Paramount Health and Beauty Company has developed a new razor called Clean Edge. Paramount needs to decide between launching this razor in a niche or mainstream position. After analysis‚ we recommend that Paramount launch Clean Edge in niche position. Analysis of Clean Edge Financial Analysis Launching Clean Edge as a niche product would require significantly less ad expense compared to attempting a mainstream positioning‚ $15 million compared
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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launch a new razor into the market currently referred to as “Clean Edge.” The project team recommends that the company should position the product as a distinct mainstream product‚ dubbing it “Clean Edge by Paramount” in order to produce growth in sales from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating more market share for Paramount and for Clean Edge to become the most sought out razor in the industry
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Evan Roy December 9‚ 2014 BUS 360 Clean Edge Analysis The decision at hand is should Paramount position its new innovative Clean Edge razor in the mainstream market or possibly position the razor as a niche product? In addition‚ the company also must decide on the brand name and marketing budget for the product launch. Paramount product manager‚ Jackson Randall is faced with some very difficult decisions that involve many differing opinions from company executives. All Paramount
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rosenberg‚ william kim and Shareholders from: jackson randall subject: paramount clean edge date: 8/16/2010 After extensive and exhausting research for the past few months on our newest product “Clean Edge”‚ in which many of our internal departments and managers have contributed invaluable knowledge‚ time and energy in seeing that Clean Edge has an efficacious launch in the super-premium non-disposable razor market‚ I was appointed by Mr. Quimby to spearhead a recommendation to the executive
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International Business – Coaching – Spreadsheet and Databases International Business offers a versatile selection of professions after graduation. As a result‚ I chose to focus on business leadership coaching‚ just like at the beginning of this semester. As an important note my parents own a coaching company‚ BoMentis‚ and my dream is to either take over it one day or at least work with them. Based on my research and personal experience‚ coaching has spread increasingly all throughout the world
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A Brief History of Spreadsheets by D. J. Power Editor‚ DSSResources.COM Spreadsheets have been used by accountants for hundreds of years. Computerized or electronic spreadsheets are of much more recent origin. Information Systems oral history and some published newspaper and magazine stories celebrate Dan Bricklin as the "father" of the electronic spreadsheet. In 1978‚ Harvard Business School student‚ Daniel Bricklin‚ came up with the idea for an interactive visible calculator (see email from
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Spreadsheet Exercises Using Excel Learning Objective: These exercises are designed to familiarize you with a spreadsheet application software called MS Excel. After the completion of the lab‚ you should be able to: 1. work with MS Excel or other spreadsheet programs 2. use functions and formulas in a spreadsheet application software for calculation 3. explain what functions and formulas are‚ how they work‚ and the difference between them Formulas Well‚ a formula is a simple calculation
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