A cruise is providing customers with an experience of a lifetime. The company seeks to fulfill the following needs of the customers to the extent of delighting them: • Customer Service • Delivering on its Promise MARKET TRENDS: The tourism industry has been growing at a high rate for the last few years. Due to busy lives‚ people are willing to spend more on vacations than anything else. Though most vacation packages are costly‚ but they provide a feeling of satisfaction and serve as a source
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Core competencies OCBC Bank provides training programmes for its employee to upgrade their self-development and skills for work. For example‚ new sales employees have to undergo training program to increase their product knowledge and to upgrade their customer service skills. The reason why they are able to be one of the top banks is because of good customer service provided to the mass. Good customer service starts from the company and how they invest the money on training programs to upgrade
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Transnational Management “10 Rules for Managing Global Innovation” by Keeley Wilson and Yves L. Doz - Harvard Business Review‚ October 2012 Introduction This is a review of the HBR article “10 Rules for Managing Global Innovation” for the authors Keeley Wilson and Yves L. Doz . Keeley Wilson is a senior research fellow at INSEAD in Fontainebleau‚ France .Yves L. Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. INSEAD is ranked the 5th best business schools for an
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MasterCard- Case Study Background Summary In May 1998‚ Meltem Tekeli‚ MasterCard’s Vice President for Global Promotions and Sponsorships‚ had already begun discussions with senior MasterCard staff on the renewal of MasterCard’s 1999-2002 World Cup and World Championship Soccer (WCS) sponsorship. When the results of the 1995-1998 WCS Sponsorship came in‚ it was clear that they had far exceeded those achieved in the previous rounds of their sponsorship of soccer. As one of twelve worldwide sponsors
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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Maruti Suzuki- “Count on us“ Introduction :- Maruti Suzuki India Limited (maruti suzuki)‚ commonly referred to as Maruti and formerly known as Maruti Udyog Limited‚ is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012‚ it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto‚ to hatchback Ritz‚ A-Star‚ Swift
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Thomas cook India Limited Website: www.thomascook.in Website Home Page: We can also show the screen shots for various web pages like online payments‚contact details……etc. Company Profile: Thomas Cook (India) Limited (TCIL) is an integrated travel and travel related financial services company offering a range of services that include foreign exchange‚ corporate travel‚ Manipal Institute of Computer Education (MICE)‚ leisure travel and insurance‚ Visa & Passport Services and Call Centre
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Discover Your Products’ Hidden Potential by Ian C. MacMillan and Rita Gunther McGrath A simple matrix helps you identify the attributes that will make your goods and services most competitive. Why did a minor math error that would occur only once every 27‚000 years so enrage customers that it briefly threatened to derail Intel’s Pentium chip? And how could a feature as trivial as an inexpensive cup holder swing millions of customers to purchase a $17‚000 automobile—particularly when only
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A full time employee working forty hours a week contributes a great deal towards the functionality and overall success of a business to receive a paycheck in order to pay the bills. Everyone knows that failing to meet performance standards can bring disciplinary actions resulting in suspension or possible termination. All companies are heavily dependent upon the day-to-day workforce to accomplish their goals and ultimately bring in revenue‚ yet the compensation given to these employees is drastically
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Wharton School of Business is part of the University of Pennsylvania. The school publishes books on various business topics. Specifically‚ a book was written in 1997 called Dynamic Competitive Strategy. The book was written by George S. Day‚ David J. Reibstein and Robert E. Gunther with the Wharton School of Business and published by John Wiley & Sons‚ Inc. The book addresses an approach to remaining dynamic in regards to competitive strategy. In the nine chapters assigned‚ the book can be broken
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