Citibank: Launching the Credit Card in Asia Pacific 1.0 Launching the Credit Card in Asia Pacific Region Citibank should launch the card product in Asia for several reasons. Firstly‚ Citibank can ride on the rapid economic development in the region via credit card products. Secondly‚ it is also an excellent way to overcome distribution limitations imposed on foreign banks in the region. Thirdly‚ it allows Citibank to expand its customer base from the upper income segment to include the rapidly
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Citibank: Launching the Credit Card in Asia Pacific Citigroup is an American multinational financial services company based in New York City. Citigroup was formed from one of the world ’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group. Nowadays is one of the world’s largest banks. In 2010 was in 22nd position worldwide‚ ranked on its total assets. Finally‚ it has the world ’s largest financial services network‚ spanning 140 countries
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Launching the Credit Card in Asia Pacific Ankit Bhardwaj Apaar Malik Neha Sharma Shashwat Bhanti Sidharth Shah Introduction Citibank‚ a major international bank‚ is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York‚ later First National City Bank of New York. Citibank has retail banking operations in more than 100 countries and territories around the world. Founded in 1812 as the City Bank of New York
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Launch the credit card operation in Asia Pacific. Use a customized marketing strategy/customized offerings; Focus on customer service; Enter Australia‚ India‚ Indonesia‚ Philippines‚ Singapore‚ Thailand‚ Taiwan‚ Malaysia‚ India‚ and Indonesia; Further develop Hong Kong market; Enter Korea whenever regulations allow it. Use different appeals/ value prepositions: in India‚ Indonesia‚ Taiwan‚ Thailand‚ Malaysia emphasize status; target upper and upper-middle class; use Citibank and Dinners
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9-595-026 REV: OCTOBER 2‚ 2002 V. KASTURI RANGAN Citibank: Launching the Credit Card in Asia Pacific (A) On a rainy afternoon in 1989‚ Rana Talwar‚ head of Citibank’s Asia Pacific Consumer Bank‚ reflected upon the 11 years that had gone by since the Consumer Bank had established its consumer business in Asia. The branch banking business operations in 15 countries throughout Asia Pacific and the Middle East projected Citibank as a prestigious‚ consumer-oriented international bank and as the
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As per the Case ‘Alpen Bank: Launching Credit Card in Romania”‚ the following explains strategy on Segment‚ Target‚ and Position. This Analysis also has attached Excel sheet with numbers to support this strategy. Alpen Bank has been very successful in Romania building a profitable business for the wealthy – over 200‚000 customers in a country with 7.7 million households. As per Exhibit 5 and Table A‚ there are 27% affluent residents (over 2 million)‚ 18% middle class residents‚ and 53% others
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Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania. The bank had to come up with a market strategy that can generate at least €5 million in profit within 2 years. Prior to introduction of the credit card
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BACKGROUND MONEY & ITS PURCHASING POWER M oney has entered into almost all our discussion. Economy evolved from barter to indirect exchange… indirect exchange to monetary economy… ultimately to a developed economy. Money is a commodity that serves as a general medium of exchange; its exchanges therefore permeate the economic system. Like all commodities‚ it has a market demand and a market supply‚ although its special situation lends it many unique features. “Price” has no unique expression
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On Reasons for Voluntary Attrition in Credit Cards at Citibank Pakistan for the period Jan. ’10 to Jun. ’10. Prepared for Mr. Sibghatullah Hussaini Submitted by Ahmed Hassan July 28‚ 2010 Sponsor’s Name/Client Professor Sibghatullah Hussaini‚ Faculty Member‚ IBA. Advanced and Applied Business Research‚ Summer 2010 Contact Person Same as above Background 1) Industry/Category In today’s competitive credit card market card cancellations or “voluntary attrition” is
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| Credit Cards | A credit card is the only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. In contrast‚ charge cards as offered by American Express must be paid off monthly. How does a credit card work in practice? Suppose you buy a TV and present a Visa card‚ bearing the logo of the issuer‚ say Citibank‚ in payment. You swipe your card through a card reader‚ which reads the data on the magnetic stripe and adds information
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