organization. The main ideas of this internal analysis were discussed well. It was very easy to follow this presentation and seemed to flow really well. I found this presentation interesting when you described the market position that Chipotle has and whom in the market Chipotle competes against. You have mainly described Chipotle’s industry as a Mexican casual industry; thus‚ saying that its competitors are other Mexican restaurants and Mexican fast food restaurants excluding Taco Bell. Therefore‚ specifically
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Making the Dough at Panera Bread Company Terri Wilson John Totherow Rebecca Hall March 3‚ 2013 Executive Summary Repetti and Vincelette (2005) found that Panera Bread Company “Panera” opened 419 new bakery-café stores from the initial unit expansion beginning in 1999 through 2003 as system-wide revenues increased (p. 29-1). Annualized unit volumes and system-wide comparable sales percentages declined each year since 2003 indicating a decrease in company growth and narrowing profit-margin
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Decision problem: Panera Bread should market themselves as a healthy restaurant choice. Research problem: How does the culture of Panera differ from the culture of Chipotle? 2. Run a search/analysis Trackur concerning your decision problem. Looking at the results that came up on Trackur‚ there were more positive and neutral social media postings rather than negative comments. Many people’s social media comments were all quite similar. Comments included such as: Panera Bread is reliable‚ clean
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1. Panera Bread’s strategy is to deliver a high quality dining experience by offering high quality food; an inviting and comfortable atmosphere; sought after menu options; friendly service; efficiently and at an affordable price. Their strategy includes growing the business both organically‚ through encouraging higher frequency of visits from current customers throughout the day‚ as well as growing through the opening of additional franchise bakery-cafes. Panera Bread is trying to achieve
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Panera Bread Company 0. INTRODUCTION The Panera Bread legacy began in 1981 as Au Bon Pain Co.‚ Inc. Founded by Louis Kane and Ron Shaich‚ the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993‚ Au Bon Pain Co.‚ Inc. purchased Saint Louis Bread Company‚ a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging
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Executive Summary Problem Statement: While Panera bread has incorporated a great strategy by provided their customers with an upscale‚ high-quality dining experience in the specialty Café category‚ they have fallen slightly behind in their pricing strategy in order to remain competitive when so many competitors are offering a similar experience with lower prices. Analysis: Panera’s Strategic intent and vision has been: • Make great bread broadly available to customers across the US • Have
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Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so‚ what should be the focus of the ads? Celebrity endorsements‚ the humane treatment of animals in its beef‚ etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing
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chain is moving forward in a very positive direction. St. Louisbased Panera Bread Company‚ a chain of specialty bakery-cafés‚ has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone‚ its sales increased by 33.6% and its net income increased by 35.2%. So what’s Panera’s secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we’ll see‚ Panera Bread’s success can be explained in two words: positioning and execution
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Chipotle Case Analysis-By Team PYSHEN Strategic Issue: Chipotle plan to find out a correct and effective strategy to continue its sustainable growth and to maintain its profitability by penetrating high market share while competing with its powerful rivals in the fast-casual food industry. External Environment analysis: GENERAL: 1. Demographic: Population size (O): potential increase in US; Age structure: mainly servicing adult between 18-49 years old; Geographic distribution (O): 39 states
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Overview Panera Bread is ready for an epochal change in American eating habits. The company is a leader in the quick-casual restaurant business with more than 1‚027 bakery-cafes in 36 states. Its locations‚ which operate under the Panera and Saint Louis Bread Company banners‚ offer made-to-order sandwiches built using a variety of artisan breads‚ including Asiago cheese bread‚ focaccia‚ and its classic sourdough bread. Its menu also features soups‚ salads‚ and gourmet coffees. In addition
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