PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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favorite restaurant. The company I chose was Chipotle Mexican Grill‚ Inc (CMG). I know that this is crazy because its fast food‚ but I work less than 1 mile from one and I eat there at least 2-3 times a week. So as much money as I have invested in with just lunch a week. I was dying to find out their financial information and this assignment gave me my opportunity. Chipotle Mexican Grill‚ aims to do a few things but do them exceptionally well. When Chipotle (pronounced chi-POAT-lay) opened its first
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Chipotle Mexican Grill Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion in revenues from 1‚000 restaurants. The company offers fast-casual‚ fresh Mexican food restaurants in the United States‚ UK‚ and Canada. In 2010 it had revenues of $1.74 billion. Chipotle has differentiated
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Chipotle was established in 1993 with the idea to demonstrate that fast food does not have to come with the typical “fast-food” experience. Chipotle’s niche market prefers high quality ingredients that’s healthy‚ tastes good‚ and uses classic cooking methods with unique interior design. Chipotle has changed the fast food market and uses the short and sweet mission statement to “forever provide food with integrity”. The company’s vision statement is “to change the way people think about and eat
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Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone‚ Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much
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10/3/14 Devils Advocate: Chipotle Chipotle has come a long way since the 1993 introduction of it’s 1-unit operation in Denver; now spanning into a 1‚458-unit operation serving more than 900‚000 customers per day in over 43 states. [Gamble] However‚ they haven’t been the only fast-casual restaurants to be successful. In 2012‚ 8 of the 10 fastest growing restaurant chains were classified as fast-casual restaurants—Moe’s Southwest Grill‚ Qdoba Mexican Grill‚ and Chipotle all among these leaders.
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fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle has their competitive strength
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PEST stands for the analysis of the external factors which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are: * Political – Laws‚ global issues‚ legislation and regulations which may have an effect on your business either immediately or in the future. * Economic – Taxes‚ interest rates‚ inflation‚ the stock markets and consumer confidence all need to be taken into account. * Social – The changes in lifestyle and
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Chipotle Mexican Grill in 2012 Corporate strategy: Growth strategies: related diversification- opening new restaurants and starting with new concept of ShopHouse Southeast Asian Kitchen. Corporate strategic intent: Grow and Build Business strategy: Differentiation/ best cost: Chipotle Mexican Grill provides upscale products at fair price and give customers value for their money. Using organic produce and meat in the meals Chipotle creates the value for customers. Functional strategies: Human
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even restaurant. All of these restaurants compete based on a number of factors‚ including taste‚ quality‚ speed of service‚ price and value‚ name recognition‚ restaurant location‚ customer service and the ambience and condition of each restaurant” (Chipotle‚ 2010). The QSR industry is seeing growth due to the fact that today’s society is more strapped for time than ever. According to the American Sociological Review‚ “more than 50% of American families are dual earner household…multitasking allows
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