Krystle Johnson 2/17/2013 Chap 8- Segmentation and Targeting Market 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke (Women who want to lose weight)‚ Coke Zero (Men)‚ Diet Coke Plus (young male)‚ Coca-Cola Blak (Older men)‚ Full Throttle
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Introduction………………………………………………………………………………3 B) Situation Statement………..………………………………………………………….3 C) SWOT analysis……………………………………………………………………………5 1. Environment…………………………………………………………………………………………5 a. Opportunities b. Treats 2. The Firm………………………………………………………………………………………………8 a. Strengths b. Weaknesses D) Options Generated…………………………………………………………………….10 E) Recommendations…………………………………………………………….………13 F) Suggested Plan of Implementation………………………………………………16 1. 6th month action plan…………………………………………………………………………...16
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1. What might be the primary and secondary motives for a jazz fan attending this event or a family attending one of the summer evening open-air concerts? * Primary motives of a jazz fan are about their love in music and the secondary is to have freedom and feel the fun in their personal interest. * Their motivations and purposes to attend are completely different. While the first group is mainly motivated by the performances themselves and they do travel from one city to another with the
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Columbia Company‚ which manufactures machine tools‚ had the following transactions related to plant assets in 2014. Asset A: On June 2‚ 2014‚ Columbia purchased a stamping machine at a retail price of $12‚000. Columbia paid 6% sales tax on this purchase. Columbia paid a contractor $2‚800 for a specially wired platform for the machine‚ to ensure noninterrupted power to the machine. Columbia estimates the machine will have a 4-year useful life‚ with a salvage value of $2‚000 at the end of 4 years
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Amanda Merkatz Management 301-04 Case Study 8 1. What planning objectives and goals can you identify in CEO Gregory Wasson’s plans to revitalize Walgreens? Looking at the section “A New Chapter” they touched on how Wasson was spinning off its PBM to Catalyst Health solutions Inc. and how Wasson was keen to deliver customers whatever they want from Walgreens even if it mean making a very public sale of there PBM and rubbing it CVS’s face. Showing the company and world just how eager Wasson really
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Chapter #8 - Case Study The Looming Threat of Cyberwarfare 1. Question – Cyberwarfare is a serious problem Answer: because cyberwarfare is more complex than conventional warfare. Cyberwarfare is Internet based conflict that involves political motivated attacks on information systems. Cyberwarfare attacks are disabling financial systems and communication networks. This is a serious problem because the potential targets for these attacks are military power grids but this cyberwarfare is targeting
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Problem 10.7 Which controls would best mitigate the following threats? a) The hours- worked field in a payroll transaction record contained the value 400 instead of 40. As a result‚ the employee received a paycheck for $6‚257.24 instead of $654.32. Answer: Data entry controls should be implemented of this threat. It can conduct a field check by separating the salaried and hours and minutes of fields. Limit check to ensure that each of the employees should not excess the limit of work
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CASE STUDIES – CHAPTER 8 CASE STUDY 1 1. Why did Freeport-McMoRan need a performance management system? • The price of copper jumped significantly in 2006‚ so they needed to ramp up production to make more profit • They needed to change their strategy on handling a changing marketplace and remaining competitive • Each mine was run separately‚ so employee organization was difficult to determine • They acquired a company which operated differently than they did‚ so they needed more standardization
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The value chain‚ Appendix B‚ in the RTE cereal industry consists of branded manufactures and private labels that receive their raw materials from suppliers and then distribute their product to food stores‚ drug stores‚ and mass merchandisers where the end consumer can eventually purchase the cereal product. Private labels rely on wholesalers and third-party distributors to get their product on the store shelves where the end consumer can purchase these items. In the RTE cereal industry‚ there were
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Chapter 8: Usefulness of Accounting Information to Investors and Creditors Instructor’s Manual CHAPTER HIGHLIGHTS Chapter 8 is concerned with the usefulness of external accounting reports for decision making. The FASB emphasizes decision usefulness in both the conceptual framework project and in policy deliberations for specific standards. It focuses on the primary user groups‚ investors and creditors. Earnings‚ dividends‚ and stock prices are inextricably linked. Dividends are the cash
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