The Circulon Elite Hard Anodized Nonstick cookware is the perfect set to have in your kitchen. The Circulon 80288 is manufactured from heavy duty aluminum‚ it has stainless steel handles‚ and it has a non stick coating. It comes with a life time warranty so you never have to worry about buying a replacement set. The set is perfect for gift giving or for self enjoyment. It comes complete with everything you need to make your cooking experience fun and hassle free. Each set is packed and ready to ship
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construction with nonstick finish. Each piece has soft-grip bright orange silicone handles are oven-safe to 400 degrees F. The glass lids allow cooking monitoring without sacrificing heat and nutrients. Calphalon Commercial 9-Piece Hard-Anodized Cookware Set This set includes 2-1/2-quart covered shallow saucepan; 8-‚ 10-‚ and 12-inch open skillets; 3- and 7-quart covered chef’s casseroles. It is made of heavy-gauge‚ hard-anodized aluminum construction and provides fast‚ even heating. The riveted
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When choosing new cookware for the home‚ the Cuisinart Multiclad Pro Stainless-Steel Cookware set is one to consider. Not only is the Cuisinart MCP-7 going to give you all pieces you need in one kit‚ but when purchasing the Cuisinart MCP-7‚ you are also going to get the best prices and savings. The Cuisinart Multiclad Pro Stainless-Steel Cookware features a 18/10 stainless steel exterior and interior space‚ drip free rim and cool grip area on the pans‚ and professional stainless steel covers on all
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Aims at including the sales force or dealers to increase their sales results over a stated period‚ with prizes (money‚ trips‚ gifts or points) going to those who succeed Appropriateness: From the findings of the 2003 survey‚ 50% would buy new cookware even without price discount or a free gift => retailers who are already carrying all the four lines owing to its greater GM compared to competitors‚ would be induced to promote the brand by featuring‚ displays‚ etc. This stimulates sales clerks to
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The Chef’s Secret™ 12-Element Surgical Stainless Steel Waterless Cookware This Chef’s Secret Waterless Cookware Set is constructed of 304 surgical stainless steel and guaranteed to last a lifetime. 304 surgical stainless steel construction means that the surface of each utensil is free of tiny pores‚ making it easier to clean‚ plus‚ a pore-free surface will not allow bacteria to grow the way it does in normal cookware. SubmitAs one of our newer sets‚ this set also has the unique Thermo-Precision
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Situation: Culinarian Cookware produces premium performance cookware. It occupied 6.5% market share‚ which is the highest among the premium lines. There is a challenge between sales department and marketing department. The sales manger wants to implement the price promotion‚ because she believes that discount can increase commitment and brand awareness. However‚ the VP of marketing cannot accept price promotion. He worries that the discount will hurt brand image as premium products. Furthermore
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that everyone must deal with. These hardships can either enable you to succeed or cause you to fail. The outcome of these obstacles all depend on how this situations are handled. As demonstrated by the short excerpt "Over the Rocks and Stones" by Chantal Kreviazuk. The Author describes how she value the hardships and fears she experienced and realizes that these experiences have made her who she is. Also in the play "The Streetcar Named Desire" by Tennessee Williams‚ the protagonist dealt with these
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1. Describe consumer behavior in the cookware market. How is cookware bought? How is it sold? What are the implications for Culinarian’s marketing strategy? Cookwre was bought either by piece or in a boxed set. Below are two graphs about how cookware is bought and sold. How is cookware bought: How is cookware sold: Implications: * There is a big potential in mass merchandise outlet‚ which has not been explored yet. * Enhance cooperative relationships with department store‚ because
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Culinarian Cookware: 1. Describe the consumer segments and a typical consumer buying decision-making process. consumer segment: Income over $75‚000‚ income under $75‚000 Consumer buying decision-making process: problem recognition‚ information search‚ alternative evaluation‚ purchase decision and post-purchase behavior. 2. Summarize Culinarian’s strengths and weaknesses. Do you think it makes sense for Culinarian to emphasize push or pull promotions? strengths: a. Advanced performance
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for Culinarian Cookware 2006-2010 March 28‚ 2010 Table of Contents Executive Summary Situational Analysis A. Environment I. Economic conditions and trends As evidenced by the case material‚ the US cookware market experienced growth by generating approximately $3.36 billion in revenues from 2002 to 2006. However‚ due to economic recession of the recent years (2008-present)‚ cookware market faced new
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