The example mentioned of the IBM proved a brand image building through corporate social responsibility. The other example of creating a positive brand image is of Marico. The Marico’s product Shanti Amla oil is the choice of lot of people and this has become a fastest selling oil brand due to the long term corporate social responsibility initiative i.e. commitment for the children education in our country. The company named the product “Nihar Shanti Amla” that means a humanity approach towards the
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Opportunities and Challenges of Social Networking According to the Nielsen report‚ The Asian Mobile Consumer Decoded‚ ownership of smartphones in the Asia-Pacific region is increasing. With Singapore as one of the countries with the highest smartphone penetration in Asia-Pacific‚ this presents organisations with huge opportunities to engage consumers by leveraging on social networks. As consumer use of these smartphone devices will continue to evolve and expand‚ it is paramount for companies to move forward
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Mission-Vision-Social Responsibility UMUC Management and Organization Theory BMGT364 Professor Contee-Borders March 30‚ 2013 Mission-Vision-Social Responsibility Southwest Airlines: The Mission of Southwest Airlines “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit”. (Southwest Airlines‚ 2008‚ p. 23) The Mission of Jet Blue Airlines Customer Bill of Rights Jet
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half-hearted company that does not do what it preaches in the area of Corporate Social Responsibility. From the Warehouse Annual Report and Social and Environment Report 2009‚ I found that the company is not only focusing on its financial performance‚ but also on social and environmental external effects. A critical analysis of this reporting practice suggests that the Warehouse is not truly responsible socially and environmentally but more a public relation exercise of the company. The Warehouse
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Corporate Social Responsibility is a corporation’s policies that necessary to evaluate and must be responsible for the company’s effects on environmental and social well being. (1) It also refers to a business practice that involves participating in activities that brought advantage to society and environment.(2) At Sunway‚ corporate responsibility is fully aligned with its business strategy and it is a vouchsafement that inveterate in its culture.(3) Sunway comprehends that the communities it serves
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INTRODUCTION It is important to note that business ethics and CSR go hand in hand. In order to understand CSR‚ one must also understand ethics. Also‚ a socially responsible firm should also be an ethical firm and an ethical firm should also be a socially responsible firm. However‚ one might wonder as to why business ethics and CSR receive so much importance. Researchers are making it increasingly clear that the two concepts are essential for long term sustainability of an organisation.
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With the recent corporate scandals involving such companies as Enron and Martha Stewart‚ the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However‚ CSR itself is not a new concept. In fact‚ societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. "King Hammurabi introduced a code in which builders‚ innkeepers or farmers were put to death if their negligence caused
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Face-to-face vs. Electronic Communication We’re living in an age where e-mail‚ Facebook and digital connections are the rule‚ and face-to-face interactions start to become the exception. With the ability to exchange information via e-mail‚ chat and presentations over the web‚ face-to-face interactions with people seem to be unecessary. This is a harmful assumption that many people make. Without face-to-face communication intimacy is lost‚ there is greater misunderstanding‚ and people become
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INTRODUCTION What is corporate social responsibility? It ’s also known as social responsibility. Corporate social responsibility (CSR) is when a company or an organization striking a balance between profitability and our contributions to the communities in which they operate and being obligated to meet the expectations of stakeholders‚ who are the sources of the legitimacy of the organization. The stakeholders include the owners‚ investors‚ employees‚ customers‚ government‚ suppliers‚ competitors
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Ethics and Corporate Responsibility in the Workplace and the World Ethics and Corporate Responsibility in the Workplace and the World Ethics and corporate responsibility in the workplace and the world is becoming a center of attention. There are many things going on in the workplace that different agencies and people are looking into while placing the blame on the appropriate source. In this paper‚ a scenario is presented. The scenario involved PharmaCARE and its subsidiary‚
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