CERES GARDENING COMPANY CASE STUDY/G5P/B200 Executive Summary Ceres Company‚ backed by its innovative GetCeres program‚ has been capitalizing on a previously untouched segment of the organics market. In capturing a key demographic of consumers‚ those causal gardeners who demand instant gratification‚ rather than the extended gardening period‚ Ceres is eager to expand quickly to capitalize on this opportunity before its competitors. This strategy is putting extensive strain on the company’s
Premium Financial ratios Financial ratio Debt
Ceres Gardening Company: Funding Growth in Organic Products Jonathan Wydown‚ CEO of the Ceres Gardening Company‚ scrutinized the figures presented by Annette O’Connell‚ vice-president of Marketing. It was December 2006‚ and the two were finalizing the firm’s marketing strategy and objectives for 2007. Having just received the latest industry report on growth and trends‚ they discussed the implications for Ceres (see Exhibit 1). O’Connell observed: This report confirms what we believed—growth
Premium Organic farming Organic food
4-1 4 Income Statement Usefulness Predicting future performance. 4-2 Evaluate past performance. Help assess the risk or uncertainty of achieving future cash flows. Income Statement Limitations Companies omit items that cannot be measured reliably. 4-3 Income is affected by the accounting methods employed. Income measurement involves judgment. Income Statement Quality of Earnings Companies have incentives to manage income to meet or
Premium Revenue Income statement Balance sheet
The Income Statement This indicates financial performance over a period of time. It is usually done at the end of a financial year (30th June)‚ but an income statement can be made up at other times‚ e.g.‚ if a business wishes to apply for a loan‚ the bank may ask for a more recent income statement. The other names for this kind of statement are Revenue Statement and Profit and Loss Statement. Income Statement for Ima Mess‚ year ended 30.6.12 |
Premium Revenue Generally Accepted Accounting Principles Expense
Gardening Draft 2 Johnna McCarthy For many years gardening was a part of living. Many people depended on what was Harvested from their seasonal crop (as they would have called it)‚ to make it through the winter months when nothing could be cultivated. For some people‚ especially those from older countries‚ this statement is still true. Being from Italian decent myself‚ I learned at a very young age‚ how important the earth was‚ and how to respect and treat it‚ so our families
Premium Garden Fruit Plant
Income statement The income statement or the profit and loss account as it is also called measures reports how much profit (wealth) has the business generated over a period of time. To measure profit the total generated revenue over a period must be identified. Revenue is a measure of inflow of economic benefits arising from the operations of the business. These benefits will either result in an increase of assets such as cash or amounts owed to the business by the customers or a decrease
Premium Revenue Generally Accepted Accounting Principles Depreciation
TRUE-FALSE STATEMENTS 8. Closing entries are not needed if the business plans to continue operating in the future and issue financial statements each year. 9. The dividends account is closed to the Income Summary account in order to properly determine net income (or loss) for the period. 10. After closing entries have been journalized and posted‚ all temporary accounts in the ledger should have zero balances. 11. Closing revenue and expense accounts to the
Premium Balance sheet Revenue Generally Accepted Accounting Principles
your own vegetable garden: Plan the Vegetable Gardening Site The first and foremost thing to start a vegetable garden is to select the correct site for planting crops. All you need to know is that maximum vegetables (leafy‚ root‚ fruit) require an abundant amount of sunlight for proper growth and development. While planning for vegetable garden layouts‚ ensure that the area gets enough sunlight. A well-lit spot near to the house is the best gardening area for vegetables. With such an option‚ you
Premium Root Plant Tomato
John Tierney Case study 8 11/2/2013 1) As a late mover into the US intercity bus market‚ what advantages and disadvantages does Megabus have? Megabus being a late mover in the US‚ has allowed the company to learn from past mistakes by companies such as Greyhound‚ who filed for bankruptcy in the mid 90’s and who lost most of it’s business due to poorly maintained terminals‚ high prices for fares and unsafe conditions. Megabus’s advantages include fares as lows as 1 dollar‚ free wi-fi
Free Public transport Bus Taxicab
For the student’s convenience‚ the following material has been adapted‚ with permission‚ from Walt Disney Company’s Sleeping Beauty Bonds – Duration Analysis‚ Harvard Business School Case 9-294-083‚ Rev. July 13‚ 2000. Copyright © 1994 by the President and Fellows of Harvard College. 1. What are the cash payments associated with the Sleeping Beauties? Who gets how much and when‚ per $100 of bonds issued? 2. What interest rate was used to calculate the price? 3. Next day‚ market yield
Premium Bond Bonds