NAME: PREETI SINGH ROLL NO:108B01 GROUP 1 ASSIGNMENT IN CONSUMER BEHAVIOUR ON PERSONALITY : (1). DESCRIBE THE TYPE OF PROMOTIONAL MESSAGE THAT WOULD BE MOST SUITABLE FOR EACH TYPE OF PERSONALTY MARKET SEGMENT. ANS: (a) HIGHLY DOGMATIC CUSTOMERS: It is a personality trait that measures the degree of rigidity (versus openness) that individuals display towards unfamiliar and towards information that is contrary to their own established beliefs . A person who is high in dogmatism approaches
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The Effects of Video Games and Violence Over the century‚ video games have become quite an attraction among people of all ages and culture. A statistic showed that the age bracket for video gaming ranges from eight to forty year olds (Baran‚ 2012). With the advancement of technology‚ video games also have advancement in its realism and genres. The technologies allowed video games to become very sophisticated and realistic. This type of advancement had brought the Video gaming to a multi-billion
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rQ1: Which design elements of the Volvo YCC are most valuable to female consumers? Volvo is a famous brand name of car which created most values element in their car design. There are four elements which are safety‚ quality‚ and environment and design (Volvo‚ 2011). In 2004‚ Volvo has come out with the ideas by focusing women consumer. So‚ Volvo corporation introduce the Your Concept Car (YCC) which the car will be design through women eyes. This concept had created by all female design team and
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INDUSTRIAL‚ INSTITUTIONAL‚ AND CONSUMER BUYING BEHAVIOUR BUSINESS BUYING BEHAVIOR AND BUYING PROCESS Buying behavior can be defined as the activities and decision process that involves in choosing between alternatives‚ procuring and using products and services The behavior of buyers is broadly categories into two types 1) Endogenous factor (These influence are need and motives‚ learning‚ attitude‚ personality and self-concept). 2) Exogenous factors (These factors are culture‚ reference
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Cognitive Intelligence (CI) and Emotional Intelligence (EI) are considered to be important individual differences in the field of organisational behaviour and there is a lot of research to support this statement. This essay will critically evaluate both concepts and discuss how cognitive ability and EI are applied in modern organisations. It is clear that CI and EI both have very different roles in the modern organisation and they assist in the prediction of success in both personal and professional
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Every organization have different individuals working together and none are likely to behave in a similar manner. Hence‚ it is important to study organisational behaviour as it helps the organization’s management to understand their employees better and improves the relationships between these individuals. Nowadays‚ organizations do not only act on what is required by the Law‚ but also to behave ethically and conduct their business with the interest of the society at large. The organizations
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Theories of Deviance: Conflict Theory Why are some people ’s behaviors more apt to be negatively labeled by the criminal justice system? Labeling theorists point to the role of moral entrepreneurs or social movements‚ but what about the forces that underlie a particular moral crusade? Why‚ for example‚ would American society want to criminalize the production‚ sale‚ and consumption of alcoholic beverages in the 1920s? Why the increased penalties for domestic violence in the 1970s‚ or the War on
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Deviance is a behavior that violates the social norms‚ in other words‚ it is a behavior that violates the standard of conduct or expectations of a group or society (Wickham 1991: 85). Though it may be sometimes positive‚ it is mostly considered in a negative view. The functionalist‚ interactionist and conflict perspectives seek to explain the concept of deviance. According to the functionalists‚ deviance is a common part of human existence with both negative and positive consequences for social stability
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BEHAVIOURAL PERSPECTIVE OF LEADERSHIP Identified two clusters of leader behaviour 1. People-Oriented Leader * A job done through people * Share the information or the details of project with staffs and employees * Staffs and employees are given opportunities to voice their opinion and idea * Recognizing and accommodating the needs of their employees * Include the staffs and employees in decision making * Team building activities such as teamwork‚ collaboration‚ group
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Management‚ 1(2)‚ pp.130-153. 7. Hales‚ S. and Rabey‚ G. (2011) “The frontline manager: fronting up to organisational change”‚ Industrial and Commercial Trainning‚ 43(6)‚ pp.368-376. 8. Knights‚ D. and Willmott‚ H. (2007) Introducing organizational behaviour and management‚ South-Western Cengage Learning. 9. Kulmala‚ H.I. and Uusi-Rauva‚ E. (2005) “Network as a business environment: experiences from software industry”‚ Supply Chain Management: An International Journal‚ 10/3‚ pp.169-178. 11. Mukherji
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