class of 2012 fall Presentation Index Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997: available in 25 global markets •2004: annual sales of 2
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think Red Bull is the top energy drink in the world ) INTRODUCTION SALES AND MARKETING Marketing is the process of planning‚ designing ‚pricing and distributing ideas‚ goods and services in order to satisfy customer needs and generate revenue and make profit were selling is the process of transferring the ownership of goods or delivering service to customers and this is the way of exchange for mutual benefit of seller and buyer. In this case our main focus is to discover how Red bull is the
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opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink‚ catering to young adults (aged 16-29)‚ young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that it is not selling a beverage‚ but it is selling a ‘way of life’. With their catchy slogan‚ ‘Red Bull gives you wings’;
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Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Abstract Recently‚ traditional marketing communication
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enough meant not being able to travel as often. Five years after the death of Crazy Horse‚ the chief leader of the Sioux‚ Sitting Bull‚ also spoke on behalf of his fellow Native Americans requesting that “the life my people want is freedom.” For Sitting Bull‚ the whole idea of the government-organized reservation system was a form of enslavement. Sitting Bull thought that the Great Spirits gave them their land‚ to roam freely‚ and that someone so different like the white men should not be able
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14 December 2012 Executive Summary Environmental Analysis Red Bull has been known for its original energy drink‚ their target market being college students and young adults. They have a product style that is well known and a taste that is loved by many. Although this is the case‚ they have come out with other flavors of their energy drink‚ to aim more towards the young adult females of their target market. Against Red Bulls competitors who have had various flavors and varieties out such as Monster
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Target market Red Bull was one of the first Energy Drink. It gave energy to people who want to be physically and mentally fit from 1982. As the company reported‚ in 2011 red bull had sold 4.631 billion cans over the world with 11.4 per cent increase of 2011. In selling‚ profits and productivity the data illustrated were the highest one of the company. (www.redbull.com) Moreover‚ as figure1 illustrated‚ Red Bull is the most popular energy drink brand all over the world from 2006 to 2012. Clearly
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Sitting Bull The life of Tatanka Yotanka better known as Sitting Bull and the tragic events that led to his death will be discussed in this paper. Yotanka led a carefree life as a young boy with the Sioux tribe. He received early recognition from his tribe as a warrior and man of vision. During his youth he joined in the usual tribal raids for horses against traditional enemies such as the Crow and Assiniboin. This paper will explain the history behind Sitting Bull and how he grew into a
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“The Bull Moose” by Aiden Nowlan is an intriguing free verse poem‚ the speaker discussing the plight of a male bull moose who is tormented and killed by people after wandering into a town. Nowlan explores the cruelty of mankind to the natural world‚ asserting the human tendency to reject what cannot be controlled. This idea is made evident through the sparkles shift in tone and actions. From the onset of the poem‚ Nowlan presents the apparent contrast between civilization and nature‚ particularly
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Daniela Perusquía Castro 501 2nd Round Exam for Writing Skills I. Bull Fighting Introduction: For centuries‚ people have been enjoying of different forms of entertaining‚ and here in Mexico‚ it is all about the “fiestas” and having fun. That’s why‚ we have adopted several traditions from all over the world. We adopted Halloween from the United States‚ we adopted salsa dancing from Colombia and Cuba‚ we even party with alcohol that come directly from Europe. But there’s one thing that doesn’t
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