CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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been over a 50 years now since the time the city of Singapore wasn’t a developed county with an average individual GDP (Growth domestic Product) less than $320. But now‚ Singapore is considered one of the highest GDP in the world‚ exceeding $60000 and because the sixth highest in the world based on Central intelligence Agency figures. Singapore is also considered as one of the fast economic growing countries in the world. Singapore is an important hub for South -East Asia. It was traditionally
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Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
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case study presented a situation where Ms Kimi Ford‚ a portfolio manager at North Point Group‚ was considering buying some shares of Nike Inc. for the fund that she was managing. The reason was‚ after a quick sensitivity analysis of the discounted cash flow forecast‚ that she learned that Nike was undervalued at discount rates below 11.17%‚ which would make it beneficial to acquire its shares. In order to make a decision whether to buy Nike’s shares‚ she needed the estimation of Nike’s cost of capital
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Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
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SINGAPORE Table of Contents Introduction3-4 The Education in Singapore5 School grades6 Top Universities 7 Scholarship 8 Government Scholarship9 Private funds9 The government of Singapore10-11 Ministries and responsibilities of ministers12 Culture and truism 13-15 language16 religion16-19 art20-21 The economy in Singapore21-22 budgeting and planning22 Labor23 Foreign labor23 Trading partner24 Currency‚ trade and investment regulation 25 Financial Center Development25 Singapore’s
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Describe the main principles of good governance as articulated by Singapore leaders. Singapore continues to rank high globally on indexes that measure good governance‚ especially in terms of investment and corruption (Economic Development Board‚ 2013). Within the region‚ according to Vriens & Partners’ Asia Pacific Investment Climate Index 2013‚ Singapore was ranked second among Asian Pacific countries‚ after New Zealand‚ for rule of law‚ political stability‚ corruption and taxation. She was ranked
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this journal is available at http://www.emerald-library.com Journal of Management Development 19‚6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head‚ Republic of Singapore Air Force‚ Singapore Keywords Airlines‚ Singapore‚ Brands‚ Differentiation‚ Strategy‚ Service quality Abstract Maps the strategic 50-year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world-class stature. Both
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1.0 Introduction The presence and use of borrowed words and discourse particles in Colloquial Singapore English (CSE) have been widely studied by linguists (e.g. Lim‚ 2007; & Deterding‚ 2007). It is also widely accepted‚ both amongst scholarly literature and within the general population‚ that CSE (its lexicon/syntax/etc.) is predominantly Chinese- or Malay-based and that Tamil has only had minimal influences (Leimgruber‚ 2009). However‚ little thought has been given‚ by the general population
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Examine the impact that foreigners have on Singapore. In Singapore‚ there has been a rise in the number of foreigners over the last few years. Foreigners‚ who include highly skilled professionals‚ lowly skilled workers‚ and even foreign students negative impact brought about by them. Foreigners are considered to be a double-edged sword by many Singaporeans. The impact that foreigners have on Singapore can be classified in terms of education‚ economic‚ social and political impact. Increasing
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