Indian Tourism’s ‘Incredible India’ Campaign Abstract: The caselet gives an overview of the ‘Incredible India’ campaign undertaken by the Government of India (GoI) to promote tourism in India. It highlights the measures taken by the Tourism Department of India in various countries across the world to promote ‘Brand India’. It also deals with the public relations exercise undertaken by the GoI to restore tourists’ confidence in view of the tsunami that hit the country in 2004. Issues: »
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Caselet # 2 Case for Critical Analysis Empress Luxury Lines If Antonio Melendez decides to apply the utilitarian approach to decision making‚ the entire organization will benefit out of it but will only remain to its wrongdoings. They will get their insurance claim and continue with its company operations. On the other hand‚ there is no guarantee that the insurance company will not discover the fraud. What if it was discovered? It would result to a failure that he would never imagine. Should
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(308A) SALES MANAGEMENT & PERSONAL SELLING OBJECTIVES: 1. To provide an understanding of the concepts‚ attitudes‚ techniques and approaches required for effective decision making in the areas of Sales. 2. To pay special emphasis on the practising manager’s problems and dilemmas. 3. To develop skills critical for generating‚ evaluating and selecting sales approaches. 1. Introduction to Sales Management: Concept‚ Nature‚ Role of Sales Management in Marketing‚ Salesmanship‚ Specific Characteristics
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CURRENCY DEPRECIATION AND ITS IMPACTS Devaluation means decreasing the value of nation’s currency relative to gold or the currencies of other nations. Devaluation occurs in terms of all other currencies‚ but it is best illustrated in the case of only one other currency. Devaluation and Depreciation are sometimes used interchangeably‚ but they always refer to values in terms of other currencies and the value of currency is determined by the interplay of money supply and money demand. In common modern
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Examination Paper of Financial Management IIBM Institute of Business Management Examination Paper MM.100 Financial Management Subject Code-B-103 Section A: Objective Type & Short Questions (30 marks) This section consists of multiple choice & Short Notes. Answer all the questions. Part One carries 1 mark each & Part two carries 5 marks each. Part one: Multiple choices: 1. The approach focused mainly on the financial problems of corporate enterprise. a. Ignored non-corporate
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Caselet 1: Elektra Products‚ Inc. Questions: 1. How might top management have done better job changing Elektra products into a new kind of organization? What might they do now to get the empowerment process back on track? The top management of Elektra Products‚ Inc. introduces a new era of involvement and empowerment in their organization. They only assigned selected managers to work on several problem-solving teams to come up on ideas on how to implement empowerment campaign. With this
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1 Caselet: Aravind Eye Care System - Vision 2020: Stepping Out of the Shadows of a Giant and the Journey Ahead [By Profs. L Prasad and DVR Seshadri (IIMB) based on longer case developed by them] © 2007 IIM Bangalore Aravind Eye Care System (AECS‚ Aravind)‚ Madurai‚ Tamil Nadu‚ India‚ is a hugely successful set of related‚ vertically integrated organizations that provides Eye Care to several hundreds of thousands of people each year. It is now a global benchmark organization in the field of eye
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← INDEX 1. Introduction 02 2. World Trade Organization (WTO) 04 3. World Intellectual Property Organization (WIPO) 05 4. Trade Related Aspects of Intellectual Property Rights (TRIPS) 07 5. Trademarks 10 a. Types of Trademarks 10 b. Section II (TRIPS) 11 c. Trend in Trademark applications 18 d. Country comparison 19 e. Case study: Redbull v/s Unasi Management Inc. 20 6.
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currency. As a second approach‚ we attempted to narrow down the number of countries understudy into 8 countries that are relatively bigger‚ industrialized and stable‚ and in this case we found that depreciation improved trade balance. Keywords: devaluation‚ trade balance‚ export‚ Marshall-Lerner condition‚ J-curve effect International Journal of Global Business‚ 7 (1)‚ 59-76‚ June 2014 60 Introduction Theoretically‚ depreciation of a local currency is good for the export sector‚ ceteris paribus
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increase in prices => inflation => recurring devaluations. A steep devaluation of a country currency‚ would be a signal for foreigners to stop investing in the country due to speculations and uncertainty => push interest rates for loans => increase unemployment and that leads to recession= > devaluation of the currency is not‚ by far‚ the best way to improve the economy. Q2: What benefit did the Venezuelean regime in power gain from the repeated devaluation of the bolivar? Venezuelan government
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