Assignment in Sales management 1. What is Sales Management? -Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. 2. What is salesmanship? -Salesmanship is a personal action or effort on the part of an individual which is intended to bring about
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Sales Management Example Next month you are going to be hired to the position of sales director (CSO) at IT Company. At the moment you work in telecommunications. Your new company is offering professional solutions for computer and networking systems‚ business solutions‚ support and consultancy. You are in B2B environment. Your clients are from Telecommunications‚ Finance‚ Manufacturing‚ Energy suppliers and Retail. You have 50 people in sales throughout the Adriatic region. How are you going to
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ASSIGNMENT TOPIC Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about‚ or experienced. Apply principles that you have learnt in this subject to that company’s sales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows
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Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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BUILD A BEAR CASELET 1. Give examples of needs‚ wants and demands that Build-A-Bear customers demonstrate‚ differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? The “needs” are what the customers are looking for‚ at first place while entering a Build a Bear Workshop. Primarily children are looking for entertainment‚ being able to show their creativity and being able to follow their imagination. Then the “wants” it is what Build a Bear
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OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚
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MKTG307 Sales Management S2 Evening 2014 Dept of Marketing and Management Contents General information 2 Learning outcomes 2 Assessment tasks 3 Delivery and resources 6 Unit schedule 7 Policies and procedures 11 Changes from previous offering 14 Research and practice Macquarie University has taken all reasonable measures to ensure the information in this publication is accurate and up-to-date. However‚ the information may change or become out-dated
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Introduction to Sales Management in the Twenty-First Century Change is the Central Theme in Sales Management Today 1 Learning Objectives 3 Sales Management in the Twenty-first Century 3 Innovation Fuels Success in Selling Today 4 Sales Effectiveness Is Enhanced through Technology 4 Leadership Is a Key Component in Sales Management Success 6 Sales Management Is a Global Endeavor 7 Ethics Underlies All Selling and Sales Management Activities 8 What is Involved in Sales Management 8 Selling Process
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Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
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(308A) SALES MANAGEMENT & PERSONAL SELLING OBJECTIVES: 1. To provide an understanding of the concepts‚ attitudes‚ techniques and approaches required for effective decision making in the areas of Sales. 2. To pay special emphasis on the practising manager’s problems and dilemmas. 3. To develop skills critical for generating‚ evaluating and selecting sales approaches. 1. Introduction to Sales Management: Concept‚ Nature‚ Role of Sales Management in Marketing‚ Salesmanship‚ Specific Characteristics
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