Case Study #1 ( Ben & Jerry’s (A): Team Development Intervention 1. Team Building is typically used in OD to loosen up an over-organized system that is too rigid and bureaucratic. In this case‚ team building is aimed at providing structure to an under-organized system. In doing a diagnosis‚ what factors are important to consider in determining whether a company or team is over- or under-organized? In determining whether a company or team is over- or under-organized there are strengths
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Course: Organizational Development (MGMT 3022) Group Project: Ben and Jerry’s (A): Team Development Intervention THE UNIVERSITY OF THE WEST INDIES ST. AUGUSTINE‚ TRINIDAD AND TOBAGO‚ WEST INDIES FACULTY OF SOCIAL SCIENCES DEPARTMENT OF MANAGEMENT STUDIES MGMT 3022 – ORGANIZATIONAL DEVELOPMENT (EVENING UNIVERSITY) COURSE CODE: Mgmt. 3022 COURSE
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Ben and Jerry’s Ice Cream 1997 Ben and Jerry’s Perry Odak 1997 Background Ben Cohen and Jerry Greenfield were childhood friends born four days apart in Brooklyn‚ New York‚ in 1951. You could say that ice cream runs in their veins. During his senior year of high school‚ Ben drove an ice cream truck. After high school‚ he attended and dropped out of various colleges in the Northeast‚ eventually leaving his studies altogether to teach pottery
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Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
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Case Study: Ben & Jerry’s Homemade (Case 3) This case focuses on the issues of asset control of Ben & Jerry’s Homemade‚ Inc with the four outstanding takeover offers by Dreyer’s Grand‚ Unilever‚ Meadowbrook Lane Capital and Chartwell Investment in 2001. Through the analysis of the four offers‚ I suggest the Board accept the Unilever’s offer. The advantage and disadvantage of each offer is discussed following. Dreyer’s Grand The offer does not maximize the shareholders wealth but retain
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Ben & Jerry’s (A) : Team Development Intervention Questions 1 Team building is typically used in OD to loosen up an over-organized system that is too rigid and bureaucratic. In this case‚ team building was aimed at providing structure to an under-organized system. (1) In doing a diagnosis‚ what factors are important to consider in determining whether a company or team is over- or under- organized? A company will face a constant struggle to avoid the extremes of under-organizing and over-organizing
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Ben and Jerry’s Introduction: Overview of the Case The corporation of Ben and Jerry’s first began on May 5‚ 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8‚000‚ they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough‚ Cherry Garcia‚ Rain Forest Crunch‚ and frozen yogurt are attractions and symbols to the corporation
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Ben & Jerry’s Homemade Executive Summary Increasing competitive pressure and Ben & Jerry’s declining financial performance has brought a number of takeover offers. Henry Morgan is a member of the board of directors of Ben & Jerry’s Homemade and was elected to represent the interests of the shareholders. Morgan will attend the board meeting for considering the pending offers. If the firm takes the offer‚ the firm will lose control of its assets and social orientation; however‚ Ben & Jerry’s shareholders
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Ben & Jerry’s Homemade Inc. Bruner Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Chartwell Investments‚ Dreyer‘s Grand‚ Unilever‚ and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry’s strong social consciousness
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Strategic Position Ben & Jerry’s strategic position is to offer an all natural approach in the preparation of their super premium ice cream. Through the use of pure‚ natural‚ and socially conscious products‚ Ben & Jerry’s positions its products as high quality with unique flavors which ultimately differentiates it from the competition. They market their products through cause generated marketing ‚ practicing social consciousness to present the values and goals of the company. Ben and Jerry’s maintains
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