is alternative reality? When someone hears the phrase they may think of a faraway time where the world changes forever‚ or perhaps a science fiction story that shows a fantasy world that still relates to home. Both are correct but recently this term is being used to categorize the topics of both augmented and virtual reality. Even these terms still sound like a science fiction plot but have already started production and will soon be part of many people’s daily lives. Virtual reality‚ something that
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AUGMENTED REALITY Shafeek MACM 1. Augmented Reality The first true mention of augmented reality is in L. Frank Baum’s novel The Master Key. Printed in 1901‚ the book mentions a “character marker” set of electronic spectacles that when view someone through them would show a letter on that person’s forehead regarding their character. “I give you the Character Marker. It consists of this pair of spectacles. While you wear them every one you meet will be marked upon the forehead with a letter
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Augmented reality can be defined as a composite or an illusive view of the physical world created by computer generated information‚ images and graphics. How did it start? Well it was first initiated by Morton Heilig who was an American cinematographer and philosopher. He experienced with the help of a partner and developed the “sensorama” from 1957 to 1962. The “sensorama” consisted of a big bulky device shaped like an arcade game in which the player has to sit and it gave him the experience
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APPLICATIONS OF AUGMENTED REALITY IN CONSTRUCTION PROJECT PHASES Akshay MN1‚ Harikrishnan Ranjith2‚ Hrushikesh MG3‚ Mayank Agrwal4‚ Sayali Kolte5 ABSTRACT Construction is a game of uncertainties. Unforeseen circumstances pop up almost on a daily basis in a construction project. Being able to foresee them and to rectify the issues without a fatal effect defines the success of a project. Augmented reality helps in visualizing many of these unwanted errors which are hidden in the real world. This
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A real-time tracker for markerless augmented reality Andrew I. Comport‚ Éric Marchand‚ François Chaumette IRISA - INRIA Rennes Campus de Beaulieu‚ 35042 Rennes‚ France E-Mail : Firstname.Lastname@irisa.fr Abstract Augmented Reality has now progressed to the point where real-time applications are being considered and needed. At the same time it is important that synthetic elements are rendered and aligned in the scene in an accurate and visually acceptable way. In order to address these issues
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If you still find yourself not grasping what the concept of "adding additional layer to the reality"‚ let us help you by giving a couple of practical applications of this technology‚ fighter cockpit and BMW. To tell you the gist of the technology‚ it projects images to the windscreens. As most advancements of cutting-edge technology have their origin in the armaments industry‚ we can find a few early-stage implementation of AR in high-tech weaponry. Let me start with Helmet-mounted display
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The Augmented reality and virtual reality (AR&VR) is going through a significant adoption in the training and infotainment sectors. The main motivation behind the significant adoption is the versatile range usage for these technologies (AR&VR). The report is based on the extensive research. This research study involves the usage of extensive secondary sources; directories‚ and databases such as: Hoovers‚ Bloomberg‚ Business-week‚ Factiva‚ and One-Source‚ and so on to identify and collect information
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The application of Augmented reality has been felt in our daily lives. First used for military‚ industrial‚ and medical applications‚ by 2012 its use expanded into entertainment and other commercial industries. By 2016‚ powerful mobile devices allowed AR to become a useful learning aid even in primary schools. It has the means to immerse our perspective of reality into one that does not exist for our benefit. However‚ with all things that benefit us it can also be exploited as shown in Black Mirror’s
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Ton-Tho MKTG 4400 Watson 5/1/13 Virgin Mobile USA Case Study This case speaks of Dan Schulman who has just recently taken the position as CEO of Virgin Mobil USA. In the summer of 2001‚ he assembled a team and set a goal of 1 million subscribers by the end of the first year‚ and 3 million by the end of year four. Virgin although a top brand in the UK had a weak following in the states at this time. They had success in the UK with the launch of their mobile network and devices‚ but did not fare
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Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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