Delivering the Value Case Study Analysis Renée Williams Marketing Management – MKTG – 522-2776 DeVry University‚ Keller Graduate School of Management February 8‚ 2015 Table of contents Delivering the Value Case Study Analysis 1 1.0 Introduction 3 2.0 Brief Description of IKEA 4 3.0 Industry Analysis & Industry Trends 5 3.1 Environmental Impact 7 3.1.1. Economic 7 3.1.2. Social 7 3.1.3. Technological 7 3.1.4. Legal 8 3.1.5. Political 8 3.1.6. Environmental 8 3.1.7. SWOT ANALYSIS
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United States‚ over a decade ago‚ IKEA has continuously made a name for themselves and faced some issues. This case analysis explores the many aspects of the furniture retailer‚ including the culture of the company‚ its operation methods‚ its marketing strategies‚ primary and secondary issues associated with the company‚ possible recommendations for the company‚ as well as potential obstacles and risks associated with the organization. Within this case analysis about IKEA‚ a total of four issues are identified
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MEMO To: Mr. Stone‚ CEO‚ Global Household Brands From:‚ Analyst‚ BMF Consulting Firm Executive Summary BMF consulting has evaluated the structure of Global Household Brands‚ in order to give recommendations for possible growth and stability for the future of the company. In this analysis‚ I have gathered information regarding financial statements‚ internal and external factors in Global Household Brands competitive structure‚ and strategic priorities in order for the company to grow in the
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BB215010S Systems and Operations Management Workshop 1: Introduction to Systems and Operations Management INTRODUCTION TO SYSTEMS AND OPERATIONS MANAGEMENT: IKEA CASE STUDY Love it or hate it‚ IKEA is the most successful furniture retailer‚ with 276 stores in 36 countries. Ingvar Kamprad set up the business is the 1950s in Sweden‚ he went for an out of town location so it would be bigger and cheaper. He came up with special selling techniques which include the design of the store layout –
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Swedish Furniture Giant IKEA Case Study The points of the Porter’s Diamond are described as four broad attributes. And these attributes promote or impede the creation of competitive advantage. These attributes are: •Factor conditions --a nation’s position in factors of production such as skilled labor or the infrastructure necessary to compete in a given industry. •Demand conditions --the nature of home demand for the industry’s product or service. •Relating and supporting industries
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Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard & IKEA: how the Swedish retailer became a global cult brand Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard &‚ (2008) "IKEA: how the Swedish retailer became a global cult brand" from Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard &‚ Exploring corporate strategy : text & cases pp.708-711‚ Harlow: Financial Times Prentice Hall © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract
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facing IKEA in the US market 3 Recommended Strategic Alternatives 4 Conclusion 4 Exhibit A: Issue Tree 5 Exhibit B: Porter’s 5 forces 7 Exhibit C: Smile chart 8 Exhibit D: 4Ps of Marketing 10 Exhibit E: SWOT Analysis 11 Exhibit F: Strategic Gameboard 12 Exhibit G: Ansoff’s Matrix 13 Exhibit H: Cost-Benefit Analysis of Recommendations 14 Executive Summary The following report delineates the furniture retail market in the US‚ a brief starting point assessment of IKEA‚ the issues facing IKEA in expanding
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Strategic Management IKEA Case Study Table of Contents Introduction Page 3 IKEA Strategy Description: Porter’s Generic Strategy Options Page 4 IKEA Strategy Description: Ansoff Matrix Page 7 IKEA Strategy Evaluation: Suitability Page 9 IKEA Strategy Evaluation: Porter’s 5 Forces Page 9 IKEA Strategy Evaluation: Capabilities Page 11 IKEA Strategy Evaluation: SWOT-Analysis Page 12 Stakeholder Expectations: Page 14 Conclusion: Page 15 References:
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Running head: Strategy Case Study - IKEA Strategy Case Study – IKEA Lu‚ Jung-Fong Abstract The vision of IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a little ahead from the typical style of earning profits merely. They have come up with the idea of making partnerships with their customers and ensuring them high quality of products at very affordable prices. This has been‚ practically‚ quite successful and led new ways to the modern business world. However‚ this can only be successful if the
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IKEA Case MBA 6020 Keith A. Burke Case Analysis Subject of the Case: IKEA‚ a dominant furniture retailer has to translate a few large weaknesses (positioning‚ weak online sales‚ etc.) in the U.S market into a great opportunities. Define the Problem: Adapting to an ever-aging U.S market where the only thing constant‚ is change. IKEA must develop ways to change and position themselves in a way that they are ahead of “the
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