P. 243 Q. 3 3. a. If my company’s product is mobile phones I feel that a global strategy would be most effective. A global strategy would allow my company to employ the same competitive approach in each of the countries because everyone’s use of a mobile phone is the same. For most‚ the means of a mobile phone has internet‚ communications‚ and for some‚ applications to use on the mobile phone. I feel like mobile phones only change with technology but do not change country to country.
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Case 1. Discussion questions 1. Describe the global economy forces that pushed creativity to move up the value chain. Creativity is one of the top five wholesale suppliers to national craft chains in the United States with 500 employees and for office and warehouse locations in California and one in Hong Kong. Studies are showing that the company creativity has proven to outsource the manufacturing across Asia. Creativity is also found strong business models that are capable of dealing with
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CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Case Study #5: Demand Intercity Professionals Presented by: Sameer Wagherkar I Major Facts: DIP is a major telecommunications company‚ providing services across several major cities. DIP has received large number of customer complaints regarding improper charges on phone bills. DIP COO has authorized a project to review existing billing system and develop a new system with better efficiency. DIP COO wants to bring in an external management consultant to work on this project. DIP Project Manager
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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specific Pg.5 2. Though they were considered to be immortal‚ what negative characteristics did the Greek gods often display? Pg. 9 3. Hamilton says that Greek mythology was more explanation than religion. What types of things did the myths explains? Pg. 10-11 PART ONE 4. List several identifying details about each one of the following A. Cronus Pg.18 B. Zeus Pg. 20-22 C. Hera Pg. 22-23 D. Poseidon Pg. 23-24 E. Hades Pg. 24 F. Apollo Pg. 25-27 G. Aphrodite Pg. 29-30 H
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Case 2-2: 1. With respect to the adjustments related to goodwill‚ answer the following: a. Why does the adjustment for goodwill amortization increase net income under Country A GAAP but decrease net income under Country B GAAP? The adjustment for goodwill amortization increases net income under Country A GAAP but decrease net income under Country B GAAP because of how SKD amortizes goodwill for a period of 20 years while for Country B goodwill is only amortized for a period of 5 years. This leads
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of linking strategic goals and objectives to tactical goals and objectives. It describes milestones‚ conditions for success and explains how‚ or what portion of‚ a strategic plan will be put into operation during a given operational period‚ in the case of commercial application‚ a fiscal year or another given budgetary term. An operational plan is the basis for‚ and justification of an annual operating budget request. Therefore‚ a five-year strategic plan would typically require five operational
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Case Study 2 1. If you had been McLaughlin or Decker‚ what research would you want done? I would want research done on: How to handle catastrophic disasters in the first 7 days‚ such as September 11 or Hurricane Katrina. This will help alleviate a great deal of frustration among Americans‚ who felt helpless to respond productively they felt during these tragedies. 2. Create the management-research question hierarchy for the research you think might help the Red Cross make decisions related
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bags are sturdy and durable. Our target market is the professionals in Ahmedabad. These bags will be useful to them in daily routine. Our bags will be of premium and semi-premium range. We are looking for the intermediaries who would help us reach the end customers. Sales force required will be around 5-6 personnel in every area to reach maximum number of customers. The policy of the intermediaries should be consistent with ours (after sales service‚ exchange policy-7/10 days‚ warranty of 6 months
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