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    Fresh Direct http://www.freshdirect.com Online Grocery Store BACKGROUND/HISTORY In describing the company Fresh Direct‚ their primary business is an online grocery store that first began in 2001. Fresh Direct specializes in delivery services for your shopping needs in various zip codes in New York. The zip codes include: Manhattan‚ Queens‚ Brooklyn‚ Nassau County‚ Riverdale‚ Westchester‚ select areas of Staten Island‚ New Jersey‚ and Connecticut (www.freshdirect.com). The company currently

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    Fresh Direct Case Study Report COMPANY NAME Fresh Direct www.freshdirect.com Online Grocery Market BACKGROUND /HISTORY FreshDirect is an online grocery that conveniently sells and delivers fresh foods and popular household items‚ to certain residents of the New York City Area. This online grocery market offers organic‚ farm-fresh produce than most market places. It covers most of Manhattan and certain parts of The Bronx‚ Brooklyn‚ Queens‚ Staten Island and limited areas in New Jersey. Vice

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    Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste

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    Colgate-Palmolive Company

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    Acknowledgement “No project is ever a work of only one person and this one is no exemption”. This project is the product of many hands‚ and countless hours from many people. My thanks go out to all those who helped‚ whether through their comments‚ feedback or suggestions. It gives me immense pleasure to express my deep sense of gratitude to prof. (faculty guide) for his valuable guidance‚ constant supervision and above all his continuous encouragement‚ constant supervision and above all his

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    Colgate Research Paper

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    www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Equity Research Report On Colgate Palmolive India Limited For Institutional Clients Analyst: ANKIT KHAITAN akhaitan@hemonline.com www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Colgate Palmolive India Limited Market Cap: 6205.35 Crore Outstanding Shares: 13.59 Crore Price as of 13 April: 456.30 Book Value Per Share: 12.61 th 14 April 2009 th BUY Industry: FMCG

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    Foreword This report was written as a result of The Fresh Connection project. During the given time of 1 week a lot of research was done by analyzing various models and theories. Furthermore‚ the results obtained from this paper will be used as a preparation for the subject LTVGAM40. This report wasn’t simply established. The whole group would like to thank Mr. Vrins for the feedback given during the meeting and the useful response to our questions‚ it was really helpful. Every project member worked

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    Fresh 20 Case Study

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    The Fresh 20 which provide the Meal Planning Service to enter into a new Hong Kong market. Q1 Company Background The Fresh 20 is a company which provided the online service regarding meals. The company creates meal plans for five recipes with 20 seasonal ingredients in order to let customers to take 20 ingredients and cook in 20 minutes with a healthy meal. The

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    Fresh Fields Case Analysis

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    I. STATEMENT OF THE PROBLEM • What must Fresh Fields do to take on the challenges that may come? II. OBJECTIVES • To identify the factors that led to the success of Fresh Fields • To provide an analysis on the positive and negative factors affecting Fresh Fields in the business environment • To recommend ways and means that can help sustain growth of Fresh Fields III. AREAS OF CONSIDERATION A. Fresh Fields • It’s been described as an old-fashioned neighborhood grocery store

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    Colgate Project

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    CERTIFICATE This is to certify that the Financial Report based on the Annual Reports of COLGATE PALMOLIVE (INDIA) LTD. is submitted by Ms. Ankita. M. Dalwani to N.R. Institute of Business Administration‚ affiliated to Gujarat University‚ in the partial fulfillment of the requirements for the completion of “Practical Studies” in the area of Financial Management at the Second Year of the B.B.A. Program for the year 2009-2010. ___________________ _________________ ____________________

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    Colgate Marketing Plans

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    1. Introduction Colgate-Palmolive1 is a more than 200-year-old company that started in New York. Although it has three main product lines namely‚ Oral Care‚ Personal Care‚ and Home Care‚ its flagship brand remains to be Colgate. The success of the brand also relies on the reputation of its company. Colgate-Palmolive now has a global presence with millions of customers. Some of its more known brands include Colgate in the oral care‚ Palmolive in the personal line‚ and Ajax and Softsoap in the home

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