Identify and interpret trends in personal selling Level 5 Credits 5 Purpose People credited with this unit standard are able to: evaluate technologies; evaluate organisational factors; interpret legal‚ regulatory‚ and social trends; and interpret international and global trends; that impact on personal selling. Subfield Retail‚ Distribution‚ and Sales Domain Wholesale Status Registered Status date 20 June 2008 Date version published 20 June 2008 Planned review date 31 December 2013
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Contents Executive Summary………………………………………………..3 Problem Statement…………………………………………………4 Analyzing Case Data……………………………………………….4 Managerial Employees……………………………………..4 Non-Managerial Employees………………………………..6 Key Decision Criteria…...................................................................6 Alternative Analysis……………………………………………….7 Recommendations…………………………………………………10 Criteria 1……………………………………………………10 Criteria 2……………………………………………………10 Criteria 3…………………………………………………....11 Criteria 4……………………………………………………11
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MEMO TO: Dr. Norman E. Pence FROM: Mary Nicole Porter DATE: September 11‚ 2013 SUBJECT: Chapter 2 Case Problem 1: Workload Balancing Digital Imaging: Balancing Photo Printer Production Digital Imaging‚ a company that produces photo printers‚ recently introduced two models of printers into the average consumer market: the DI-910‚ and the more sophisticated and faster DI-950. Analysis shows that management can expect profit contributions of $42 for each DI-910 and $87 for each DI-950
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Chapter 3 An Ethical Dilemma 1. Keeping in mind the facts and timeline of this situation‚ discuss Lavonda’s situation in terms of legal and ethical issues. This case has many aspects of sexual harassment‚ and is very complicated. Karline is partially correct in that it was common knowledge that Lavonda and Allen were intimate. It was because Lavonda crossed that line‚ and did not report the relationship‚ that Lavonda’s sexual harassment suit becomes unstable. Her legal suit would carry more weight
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STATE BANK OF INDIA Reason of cross selling commission income of bank not increasing exponentially SUMBITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTSOF THE DEGREE OF POST GRADUATE DIPLOMA IN MANGEMENT CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA KAJAL KUMARI 6/22/2013 CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA EXECUTIVE SUMMARY This
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Case 1-3: Coca-Cola Co. MK-432 Introduction Coca-Cola is one of the most respected companies in America. Here in the Philippines‚ Coca-Cola is still the patronized brand of soda. Coca Cola’s refreshing taste provides happiness to the people. Coca-Cola Neville Isdell is the new chief executive after Robert C. Goizueta died. Coca-Cola Company has a sole product line to offer in the market which is the carbonated soda like Coke‚ Diet Coke‚ Sprite and Fanta. Coke operations
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Lesson 3 Commercial viability Adapted from http://businesscasestudies.co.uk Creating value through the marketing mix An Aldi case study Introduction In increasingly competitive markets‚ consumers have a greater choice over where they buy their goods and services. For an organization to meet its business objectives‚ it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing
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The Evolution of selling The essay titled “Evolution of Selling “is based upon how selling has developed with the various key changes back into the industrial revolution era that has had an huge impact upon and led to the ways and approaches of selling today and looks into the ancient and modern methods‚ techniques and attitudes of selling which altogether has contributed to its modernization. The age of selling has brought about many advancements and developments in the world of Marketing through
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Question no.1: Explain how Foreman 3-day course could positively influence the profitability of Albertson. Ans.: The main target of Foreman course was to bring positive attitude among the employees. The theme that enforced the employees to maintain and acquisition of customers. This attitude made a strong bridge between customers and employees. This relation created a positive impact on quality of customer service. Therefore‚ customer attracted on their product and service hence profitability
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Integrated Case 3-12 a. D’leon’s expansion did increase sales‚ however the companies net income‚ NWC and after-tax operating income suffered greatly at well‚ this is probably due to the huge increase in spending. b. The company’s expansion also restricted free cash flow greatly. c. Since the companies total liabilities almost tripled from 07-08 meaning one can assume they are indeed not paying their creditors/suppliers in a timely manner. d. Unfortunately operating costs are exceeding
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