The impact of perceived CSR initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment
Premium Corporate social responsibility Business ethics Social responsibility
large. This in the last decade has been commonly referred to as Corporate Social Responsibility – CSR (Crane‚ A.‚ Matten‚ D.‚ Spence‚ L. 2008). As Carroll (1979‚ cited in Carroll‚ 1991) states that‚ CSR included the idea that the corporation has not only economic and legal obligations‚ but ethical and discretionary (philanthropic) responsibilities as well. However‚ the definitions of the term CSR may depend on individual perceptions of responsibility that in turn relate to the bigger picture defining
Premium Corporate social responsibility Business ethics Social responsibility
A PROJECT REPORT ON “CUSTOMER SATISFACTION TOWARDS NESTLE PROJECTS” Submitted to Punjab Technical University in partial fulfillment of the requirement for the award of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY: sartaj ahmad pala M.B.A 4th sem. Roll no: 81403317015 ACADEMIC SESSION 2008-2010
Premium Marketing Ice cream
Nestle: The Infant Formula Controversy Nestle is a Swiss multinational food and beverage company headquartered in Vevey‚ Switzerland. Nestle sells products such as baby food‚ breakfast cereal‚ dairy products‚ pet foods‚ soups and sauce‚ seasoning‚ and frozen food. It is known as one of the world’s largest food-processing companies with worldwide sales of over $100 billion. Here’s the problem‚ Nestle is marketing infant formula to developing countries in which misappropriation is leading to unhealthy
Premium Breastfeeding Infant formula Breast milk
Ancient Egypt Egypt is protected by deserts on either side of its main support of life‚ the Nile. The people had a strong government that brought the country together to create an empire. Egypt also had a rich culture including the belief in many gods and having royal blood that was god like. Agriculture was a key element in allowing Egypt to become the kingdom it came to be. The use of the Nile was a key part in uniting Upper and Lower Egypt; but to unite these rivals they would need
Premium Ancient Egypt
Egyptian and Mayan Pyramids Can you imagine building something almost as big as eight football fields? Skilled laborers who built the Pyramids of Giza and the Mayan pyramids built them almost or that big! The Pyramids of Giza and the Mayan pyramids are fascinating insights upon history. These pyramids are attached to great tradition as well as an historic past. They had similar and different features. This is what made them so unique and special. As you will see‚ these breathe taking pyramids shine on their
Premium Egyptian pyramids Great Pyramid of Giza
Unit III Assignment Friedman Vs. Carroll Responsibilities of Business Firms to Society MBA 5101 - Strategic Management and Business Policy February 1st‚ 2015 Friedman’s View of Business Responsibility Milton Friedman’s theory on business responsibility is grounded on his belief that the only social responsibility of a business is to use their resources and engage in activities that legally generate profit for shareholders. Friedman believes that: • Businesses should engage in “traditional” functions
Premium Business ethics Ethics Management
Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
Premium Corporate social responsibility Social responsibility Business ethics
Baltic Journal of Management‚ Vol. 7 Iss 1 pp. 49 - 67 1.2 Introduction This article shows that the positive contribution of CSR to the internal staff. It was found that the reason for encouraging the employees motivation is corporate social responsibility. 1.3 Aims and Research Methods In the survey‚ 274 staff come from the largest company of Lithuania to undertook the CSR events. The research hypotheses were tested using correlation and regression analysis using factor scores from a principal
Premium Corporate social responsibility Social responsibility
The quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta The University of Baltimore‚ Baltimore‚ Maryland‚ USA‚ and Rodrigo Guesalaga and Pablo Marshall ´ Pontificia Universidad Catolica de Chile‚ Santiago‚ Chile Abstract Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition‚ where private companies can both be profitable and help alleviate poverty by attending low-income consumers. Design/methodology/approach
Premium Poverty Marketing