Pantola‚ Andrea Kristine J. CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World’s Most Popular Cruise Line". Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today‚ the line has been an outstanding success. Indeed‚ without it there would have been no Carnival Corporation‚ the largest firm in the cruise business and parent company of Holland America‚ Curnard‚ Princess‚ P&O and several other major lines. Passengers
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Carnival Corporation is the worlds largest cruise ship company‚ within approximately 50 of the cruising market. The company had focused on it one specific strategy do one thing and do it better than anyone else and bought a very successful result. Carnival had it particular strengths in the market‚ such as superior experiences‚ excellent services‚ good reputation‚ a variety of diversification‚ etc. The interesting thing is these strengths did make Carnival to be the first of cruising market‚ but
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Carnival Cruises enjoyed a pretty good run prior to the September 11‚ 2001 terrorist attacks. The company held 32% of the overall market‚ making it the largest cruise line in the world. As a result of the terrorist attacks cruise lines were forced to offer deep discount‚ which hand an impact on the bottom line. Bookings were down along with profit. This scenario was all too familiar to Carnival Cruises. In the beginning Carnival had struggled‚ but begin to gain popularity‚ by appealing to
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Cruise Line Industry: How Carnival Cruise Lines Can Become More Like Royal Caribbean Service Marketing Intro- For our project‚ we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say‚ every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry‚ as we discovered through our research and through the
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CRISIS COMMUNICATIONS ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION Student: ------------------------ Lecturer: …………………… In reacent history‚ corporate crises have received high media attention and demonstrated the impact that a disaster can have on a company’s reputation. This essay evaluates the crisis communication strategy of Carnival Corporation & plc after the sinking of the Costa Concordia‚ and the
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A BRIEF HISTORY OF MARDI GRAS Dating back to the feudal Middle Ages‚ Carnival Season is one of the various celebrations of the new Christian world‚ which replaced those‚ which we moderns label as pagan. In particular‚ Carnival is thought to have replaced the Roman feast of Lupercalia‚ celebrated for centuries on February 15th of the Julian calendar‚ in honor of Lupercus‚ a Roman pastoral god associated with Faunus (satyr). Although Lupercus derives from jupus (wolf)‚ the original meaning
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Alma Guillermoprieto’s Samba‚ Brazilian samba and carnival allowed those who participated in the dance to come together to participate in Carnaval‚ a popular celebration during Lent. Samba‚ a popular dance in Rio de Janiero‚ Brazil‚ was an important symbol in Brazilian’s identity for people who faced poverty and racism to unite as a community where people’s differences in their backgrounds disappear. In the article The Prehistory of Samba: Carnival Dancing in Rio de Janeiro‚ 1840-1917 by John Charles
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village. "We came on the wind of the carnival." The quoted piece of literature displays the sly exotic wind‚ a rather unusual one for February. To some extent‚ the wind presents the characters of Vianne and Anouk as they are independent and wild‚ the same as the wind that brought in the carnival. Reminiscent of the carnival‚ the narrator and her daughter are very bright and lively which is ironic as they settled the grey village during the time of the carnival. This piece of text also shows polarization;
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The Ponce Carnival is located in Ponce‚ Puerto Rico and is one of the oldest Carnavals in the Western Hemisphere dating back to 1858. The Carnaval orginally started out as a mask dance by a Spaniard named José de la Guardia. When 1950 came around the government added a parade to the Carnaval. The carnaval lasts one week and ends the day before Ash wednesday.There is around 100‚000 people who attend the Ponce Carnival and it is known as “Puerto Rico’s National carnaval. This National Carnaval celebrates
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broadcast of a festival that most Caribbean islands participate in‚ Carnival. Being the party animal I am; I quickly began to search the internet for the island that had the biggest Carnival celebration. After an hour of searching the web‚ I eliminated island after island due to their overall cost for me to stay. The place that had the biggest bang for my buck was Trinidad and Tobago. I also found their official dates for Carnival‚ February 27th and 28th. But‚ I didn’t go just by the information
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