eBay Case Study University of Mary Hardin- Baylor Abstract 1. Analyze the marketing environment and the forces shaping eBay’s business over the years. What conclusions can you draw? The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover‚ rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter‚ 2003)
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successful internetbased company‚ eBay History of eBay eBay started life out as Auctionweb‚ founded by Pierre Omidyar Brainstorming amongst friends resulted in the overall idea By 1997 maintained its impressive growth but it needed additional funding Benchmark provided said funding‚ and more importantly‚ leadership Ms. Whitman was installed as CEO and Mr. Swette as COO First move was to issue an IPO How does it work? eBay provides listings and listings support
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eBay The dominant online trading platform‚ eBay‚ is having a difficult time expanding into the Asian markets‚ especially in China. Despite eBay’s previous failure to penetrate the Chinese market‚ the company needs to develop an effective strategy to compete in China’s markets against existing local competitors. The company eBay was found in 1995 and since then they have had much growth and success over the years. They became the dominant player in the online auction house industry through their
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Prepared for The Journal of Applied Corporate Finance Vol. 15‚ No. 1‚ 2002 How do CFOs make capital budgeting and capital structure decisions?1 John R. Graham Associate Professor of Finance‚ Fuqua School of Business‚ Duke University‚ Durham‚ NC 27708 USA Campbell R. Harvey Professor of Finance‚ Fuqua School of Business‚ Duke University‚ Durham‚ NC 27708 USA National Bureau of Economic Research‚ Cambridge‚ MA 02912 USA March 8‚ 2002 1A longer and more detailed version of this paper is published
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Vision As there is no vision stated in the case‚ hence we come out with a new vision for ebay as follows. EbayVision statement : “ To become the world’s leading e-commerce franchise in the world” In our opinion‚ the vision statement above is very clear that Ebay wants to be a leader in e-commerce world. Mission The Original Mission Statement: “We intend to continue to work toward our mission of creating the world’s leading ecommerce franchise by investing in our core Marketplaces
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MARKETING PLAN FOR CLOROX DISINFECTING WIPES PREPRARED FOR: Professor Schermerhorn TEAM 8: MATT BARRAN‚ JEFF BELL‚ MICHELLE BELNA‚ HEATHER BERRINGER‚ MATT BEY MAY 7‚ 2004 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 SITUATIONAL ANALYSIS 4 Industry Forces 4 Company Information 5 Environmental Factors 6 Collaborators 7 Competitors 7 Conclusion 8 CUSTOMER SEGMENTATION 9 Involvement Needed 9 Customer Desires 9 Functional Benefits 9 Psychological Benefits 10 Buying
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Capital Structure: The most important function of Financial Management is to make decisions about the capital structure of firm. Capital structure refers to the make up a firm’s capitalization. It represents the mix of different sources of long term funds in the total capitalization of the company like equity shares‚ preference shares‚ retained earnings‚ long-term loans etc. In other words it can be precisely told as financing plan of the company. Capital is required to finance investments in plant
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4. ANALYSIS OF TESCO’S FINANCIAL PERFORMANCE AND CAPITAL STRCUTURE In this chapter‚ a brief review of Tesco’s financial performance will be given and‚ meanwhile‚ its current capital structure will be discussed. Moreover‚ factors of significant influence on the company’s capital structure are identified. Also‚ some recommendations on the company’s strategic development and optimal capital structure are suggested. As a good example of the UK’s supermarket chain‚ it is believed that the implication
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RESULTS AND DISCUSSION Now that we have applied all the tools necessary for hypothesis testing‚ the final results can be discussed in detail. All variables with respect to their relation to the capital structure will be discussed separately. Not only the figures have been interpreted as per the mathematical rules‚ but they have also been analyzed according to the prevalent conditions in the cement industry during the period of analysis. Therefore‚ it is necessary to give the industry scenario
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Caleb Johnson Capital Structure Theory Working Capital Management Dr. Woodward 10/14/14 Capital Structure Theory Part a. (Capital Structure) Capital structure is very important. Not only does it influence the return a company earns for its shareholders but can also be a determining factor on whether or not a firm survives a recession. A company’s capital structure is a mix of their short-term debt‚ long-term debt‚ and equity. A firm’s capital structure is the way the firm finances all of its
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