Optical Distortion Case Analysis Introduction In an effort to solve the cannibalization problem of chickens and to find a more efficient alternative for the practice of debeaking‚ Robert D Garison‚ owner of a large farm in Oregon‚ and Ronald Olsen‚ a businessman‚ formed the Optical Distortion Lens Inc. in 1965. They invented a revolutionary product‚ a lens for chickens that would stop the cannibalization between chickens and received a patent on it. In 1973‚ Optical Distortion got into an
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First of all‚ Inditex tries to tackle cannibalization by differentiating the brands mainly through the product‚ target markets (customer groups and countries)‚ store presentation and retail image. And in 2008‚ the percentage of the growth in sales compared to 2007 is 9%‚ it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in
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Colgate………… · Marketing research proved that the customers perceptions and brand image of Plax is much better than Scope. · Regulatory environment forces. · The change in formula between Canada and the United States of America. · Threat of cannibalization‚ where the new product might eat a large part of the market of the current products. · Threat of confusing their current customers who saw Scope as a breath refreshment. Alternatives: 1. The first alternative by The FDD people who advised to
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1 OUTLINE I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. EXECUTIVE SUMMARY COMPANY ORIENTATION COMPANY PORTFOLIO ISSUES TREATED PROMOTION OR NO PROMOTION? CANNIBALIZATION BRAND EQUITY EROSION FORWARD BUYING PASS-THROUGH STOCKPILING ENGEL’S LAW GENERAL REASONS TO CONDUCT A SALES PROMOTION PROMOTION FOR WHICH ITEM FINANCIAL ANALYSIS THANK YOU NOTE 2 EXECUTIVE SUMMARY: Frozen food division (FFD) is the key contributor to Giant Consumer Product ’s (GCP) profits which
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discounted cash flows that will be used in summarizing the financial impact that this capital improvement to the polypropylene line will have on the Rotterdam business volume. The difference in the cash flow is brought by the adjustment of the cannibalization effect that is experienced when erosion is done at the Rotterdam business to aid in improving the polypropylene line. The investment cost as attached to the memo is 12 million sterling pounds. The analysis on the net present value of both the
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A. Current Situation What role has Altius Golf’s choice of channels of distributions played in its loss of market share? What other factors have contributed to its loss of market share? What will happen if Altius maintains the status quo? Altius Golf’s choices in its channels of distribution have played a major role in its loss of market share. There are two distribution channels when it comes to the golf market‚ on-course and off-course‚ which account for 40% and 60% of unit sales respectively
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Bringing the Brand to Light Competitive Advantage Mountain Man Brewery Company (MMBC) at the time the case was written is an 80-year old‚ regional‚ family-owned brewery that produced one product: Mountain Man Lager. It is distinctive because it has a core target market of males from the middle to lower income range‚ aged 45 or older. It only has one product‚ Mountain Man Lager‚ versus its competitors which have a variety of options. One of the key features of MMBC is its image‚ in which it is
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A Motley Fool Special Report 9/2/13 1:18 PM Apple Will Destroy Its Greatest Product Truly revolutionary products are rare. Products of this caliber create history‚ push industries forward‚ signal paradigm shifts‚ and redefine the way we live. Apple (NASDAQ: AAPL) has brought not just one‚ but several products of this magnitude to market over the decades. When Steve Jobs introduced the iPhone in 2007‚ here’s how he put it: Every once in a while‚ a revolutionary product comes along that changes
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| Giant Consumer Products (GCP) | | | | A. Situation Analysis: 1. Context: In early September’08 Giant consumer Products‚ Inc. (GCP) realized that Frozen food division‚ which had been growing at 2.8% (compounded annual growth) rate since 2003 to 2007 and accounted for almost 33% of GCP’s overall business volume‚ is not doing well now. The sales as well revenue volume is around 3.9% behind the target. Most specifically marketing margin (key parameter for GCP business) was also
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If Paradise decide not to launch Sweet Dream maintaining its current marketing tactics Le Treat profitability (and eventually sales) will definitely shrink bringing to a potential risk on the fate of the entire frozen specialties line. After 5 years‚ Le Treat is reaching the decline phase of its life. Each product life cycle is determined by customer’s behaviors and competitive landscape. In this category both factors play against the possibility of having an extensive product life. * Frozen
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