SEARCH ENGINE MARKETING FOR BUSINESS GROWTH TERM PAPER “INDIAN TRAVEL WEBSITES ANALYSIS & RECOMMENDATIONS” BY Mayank Gupta - 1212034 Vikram Gupta - 1212068 TABLE OF CONTENTS 1. Introduction and Objective 2. Website Design 2.1 User friendliness 2.2 Loading Time 2.3 Search & Booking effectiveness 2.4 Aesthetics 2.5 Recommendation and Personalization 3. Search Engine Optimization 3.1 SEO site checkup 3.2 Organic Search comparison 3.3 Alexa ranking & data analysis 5. Revenues and Operations 5
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Creative Brief Key observations/facts about the product Collette Travel is a full service travel agency that plans and books your vacation for you. There are 174 different tours that include destinations worldwide. Currently‚ Collette has planned out tours and itineraries for its customers to make it a hassle free trip. Problem Statement Collette is looking to target Generation X in its next marketing campaign. We are looking for platforms to advertise to them and experiences that will entice
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Back in October of 2010 I took a trip to Atlanta GA to go to games 3 and for of the Baseball playoff series between the San Francisco Giants against the Atlanta Braves. I stayed there for a total of 3 days and two nights. I spent about $180 for a hotel for two nights plus it also cost me $30 in transportation to the game via the train round trip from the hotel to the stadium plus I also spent $300 for a ticket to game 3 as well as a ticket to game 4. It was a memorable trip for me because I got
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International Oratory Programme in Brunei Darussalam Our trip started on 20th of April 2013‚ fun fact - the day of universal appreciation of marijuana (not that I’m trying to encourage you students out there). We went straight away to Bintulu with a total of 14-hour long road trip and a few pit stops to catch a breath from the humid air and cramped space in bus for which we stayed a night at SM Teknik Bintulu with a great given hospitality. Next day‚ we were told to wake up earlier than 5:00
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Could the tide be changing? Travel agencies play an important role within the UK travel and tourism industry. They are the retail arm of the industry‚ selling a wide range of holiday products and travel services to the public. Yet travel industry analysts have been predicting the death of the high street travel agent due to the ever-changing nature of distribution channels. Travel agents are the key intermediaries in the distribution chain whose main role is selling air‚ rail
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1. Leadership * The purpose of using a travel agent is to avoid having to do all the research and planning yourself. Agents must be leaders and be able to take charge over all arrangements in order to bring clients’ dream vacations to fruition. 2. Computer Literacy * Helpful travel information is acquired by computer and travel publications—from weather conditions to travel documents‚ money exchange rates‚ local customs and popular tourist attractions. Proficient computer skills
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Business Research Report Compensation Strategies Assessment Code: RWT1 Student Name: Adrianna Mentis Student ID: 000272273 Date: July 18‚ 2014 Mentor Name: Lindsey Box Table of Contents Executive Summary 3 Introduction 3-4 Research Findings 4-8 BONUS PLAN 4-5 TUITION REIMBURSEMENT 6-7 BENEFIT PACKAGES 7-8 Recommendations 7 Conclusion 8-9 References 10 Executive Summary The purpose of this report is to review 3 different analyzed employee compensation strategies that could potentially benefit
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1.0 Introduction As per the requirement of the Bachelor in commerce and economics course structure‚ I was obliged to undertake an industrial attachment at an organization of my choice for a period of eight weeks. This exercise was meant to enable me glamatise with work environment‚ exercise skills and knowledge acquired in university and gain more competence in my area of specialization. The application process begun as early as third year 2nd semester and I must say it was not an easy task because
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Business Plan For the purpose of investment money the business plan in mind is an Electrical Contracting Company. The commercial construction in the central Florida area is booming and this type of business with good management will be very successful. The name if the business will be Massy Electric‚ Inc. In the construction business there are many liabilities‚ not only for the company‚ but also for the employees. Some of these liabilities include damage of property to others and
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agent is usually family owned‚ they have been in the business for a long time and have years of experience and built up a lot of knowledge. They usually only have 1/2 branches and have a loyal customer base in their local area. Also they are independently owned. They are usually found in the back streets rather than on the high street or in shopping centres. An example of an independent agent is fails worth travel. The role of an independent travel agent is to sell holidays; they give advice on destinations
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